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La Riche Directions Alpine Green Semi-Permanent Hair Colour


Other products in Beauty | Hair Care - Hair Colour
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Best price: £5.35 (33% off)

Product Summary

  • Long-lasting semi-permanent hair colour
  • Best applied to chemically treated hair
  • It has a great conditioning effect

Product Attributes

  • Width: 2.2 Inches,
  • Height: 2.8 Inches,
  • Weight: 0.2 Pounds,
  • Length: 2.2 Inches,
  • Size: 88 ml (Pack of 1)

Brand

Directions


Compare with other product in Hair Care - Hair Colour category


Product Review Analysis*

Positives

Neutrals

Negatives

47.7% 9.6% 42.7%

Senti score  [57.3%]

* hover your mouse over a word to see more details
absolute waste stain worst toners beautiful leave absolutely stunning best expected love absolutely beautiful perfect messy better disappointed lovely wrong super damaged complete waste patchy vibrant darker amazing great gorgeous silver colour disappointing

Pros & Cons

absolutely beautiful

"absolutely beautiful colour the 1st one didn't arrive but i got one a few days later extremely quick responses from the seller and its a beautiful color!"
100.0%

gorgeous silver colour

"this has turned my hair into a gorgeous silver colour and i absolutely love it!"
100.0%

absolutely stunning

"and the colour is absolutely stunning so chuffed with it"
100.0%

absolutely love

"this has turned my hair into a gorgeous silver colour and i absolutely love it!"
100.0%

very beautiful

"la riche dyes work so quickly and are so easy to use if instructions are followed it gives a very beautiful colour that is longer lasting than other semi permenant dyes"
100.0%

always brilliant

"love this dye great coverage and always brilliant colour"
100.0%

excellent product

"excellent product very vibrant very impressed how well it takes to the hair i would definitely recommend it to anyone who wants to go red 😁"
100.0%

very pleased

"very very pleased"
100.0%

packaging perfect

"came quickly packaging perfect and looked as described"
100.0%

brilliant colour

"brilliant colour"
100.0%

incredibly vibrant

"and the colour of my hair is still incredibly vibrant and very very pink!"
100.0%

most amazing

"the most amazing product for blonde hair"
100.0%

stunning colour

"stunning colour exactly what i was looking for i think it's the nicest red in the range"
100.0%

brilliant product

"brilliant product"
99.9%

amazing colour

"amazing colour and simple to use definitely worth the money"
99.9%

very bright

"flamingo pink and it’s very bright and just a hot pink"
99.8%

amazing results

"amazing results!"
99.8%

really good

"really good value for money and a lovely colour"
99.3%

favourite toner

"this is my favourite toner to get yellowness out of my blonde"
99.3%

best results

"i can imagine the best results are definitely achieved on pre lightened and bleached hair but this shows that some still can work quite successfully on natural hair"
99.3%

wonderful colour

"this was a wonderful colour very pigmented and rich"
99.2%

amazing product

"amazing product only used half a tub"
98.5%

great consistency

"really easy to apply with a dye brush great consistency so no mess and a really vibrant green colour even when not pre bleached"
98.2%

great results

"nice smell and easy to use left it on for 20mins and got great results that faded on washing twice a week for about six weeks but a shading after that remains"
97.6%

good colour

"good colour about 3 weeks longevity"
96.3%

nice bedding

"i got a nice even result i knew my bleached ends would be mega bright of course however i could only whole heartedly recommend if you never a ☔ get caught in the rain b ⛹️‍♀️work up a sweat c 🏊‍♀️ swim d like nice bedding"
95.9%

super moisturing

"it applied really easily smells fine and felt super moisturing"
95.6%

super pigmented

"i usually use the cerise pink one and it's super pigmented and the tub lasts forever because you only need a small bit mixed with conditioner"
95.6%

marked down

"i marked down for longevity as this is only a semi permanent dye so is to be expected and i guess depends on how often you wash your hair"
94.4%

super colour

"super colour"
93.8%

favourite hair

"favourite hair dye by far colours are always so vibrant"
93.7%

amazing and so bright

"love this colour amazing and so bright i alway use directions would not use anything else"
93.1%

very vibrant and

"its very vibrant and fun"
93.1%

love love love

"love love love how easy this is too use"
93.1%

colour is gorgeous

"the colour is gorgeous and it stays for a good amount of time compared to other dyes i've used"
93.1%

best and brightest

"poppy is by far the best and brightest shade of red i've tried including professional colours i've paid 10 times more for at the hairdressers "
93.1%

arrived nicely

"item arrived nicely packed"
92.5%

nice consistency

"it's a nice consistency and makes my hair feel so soft afterwards too!"
92.2%

it's brilliant

"but it's brilliant!"
91.7%

highly pigmented

"better than those found on the high street been using this for years and is highly pigmented"
91.6%

highly bleached

"my hair is highly bleached almost white and this barely touched my hair"
91.6%

poppy red is perfect

"poppy red is perfect and turquoise is just such a pretty shade"
91.3%

best white anything

"the dye does come off fairly well from most things btw eventually but don't risk your best white anything for goodness sake!"
90.9%

highly recommend

"highly recommend!"
90.5%

great loved

"overall it’s great loved the colour"
90.4%

lovely colour

"really good value for money and a lovely colour"
90.3%

excellent coverage

"i applied onto damp hair that has been previously bleached and dyed my hair colour was grey blue purple all of which was la riche and hasn't been touched since my wedding in early february has excellent coverage would highly recommend"
89.7%

daughter loved

"daughter loved it"
89.2%

lovely pigment

"lovely pigment but didn’t catch onto the main part of my hair except the ends"
88.9%

good toner

"good toner"
88.8%

love the colour

"lasts a good 5 washes love the colour"
88.7%

blue is amazing

"absolutely love directions hair dye and this blue is amazing!"
88.6%

vibrant and true

"its so vibrant and true to colour"
88.6%

bright and vibrant

"its so bright and vibrant and takes so long to fade"
88.5%

turned out pink

"however despite the description it turned out pink!"
88.5%

works best

"probably works best on super light natural hair or previously dyed hair"
88.3%

great toner

"great toner buy two and leave it on for longer than suggested especially if your hair has just been bleached and is still very yellow "
88.0%

well bleached

"great colour when applied to well bleached hair but faded quicker than i hoped"
87.7%

definately bright

"it is definately bright purple"
87.4%

rose gold colour

"i mix this with a the brands pink to create a rose gold colour on my bleached hair"
75.0%

genuine people

"💪how do we know if something's any good unless genuine people leave reviews?"
75.0%

nice smell

"nice smell and easy to use left it on for 20mins and got great results that faded on washing twice a week for about six weeks but a shading after that remains"
75.0%

looks amazing

"luckily her current headteacher is absolutely fine about and thinks it looks amazing"
75.0%

works well

"definitely works well on bleached hair and covers up previous light colours"
75.0%

fairly quickly

"as with all semi permanent colour it will fade and wash out fairly quickly but the thing with this product is that it still looks good when it does begin to fade"
75.0%

good price

"arrived fast and was a good price would buy from blue banana next time as would work out cheaper when buying bulk due to p&p"
75.0%

good instructions

"there are good instructions on their website which was what i followed"
75.0%

great price

": so easy love this brand and great price!"
75.0%

generous amount

"added pea size amount of the dye to generous amount of hair conditioner with few drops of green food colouring and left it on my hair for 15 mins"
75.0%

love these

"i love these"
75.0%

looks good

"as with all semi permanent colour it will fade and wash out fairly quickly but the thing with this product is that it still looks good when it does begin to fade"
75.0%

professional colours

"poppy is by far the best and brightest shade of red i've tried including professional colours i've paid 10 times more for at the hairdressers "
75.0%

european languages

"i love this product however you would be stuck if you only spoke english as all the directions are in european languages"
75.0%

pride parade

"the colour range enough to rainbow your think you were at a gay pride parade"
74.9%

noticeable shine

"love this colour i mixed it with the silver semi_ permanent and the result was a stunning dark violet it also added a noticeable shine to my hair "
74.9%

really well

"it took really well to my hair"
74.9%

fast delivery

"easy to use fast delivery & makes hair soft!"
74.9%

nice shade

"the colour gradually faded but stayed a nice shade of pink"
74.9%

good alternative

"it's a good alternative to using toner and peroxide for yellowed hair"
74.9%

looks stunning

"it looks stunning"
74.9%

super light

"i have very light blonde bleached hair and i use a white toner so it is super light at the moment"
74.9%

blonde streak

"i previously had a blonde streak which i bleached i'm naturally brunette though it was slightly orange"
74.9%

best coloured

"it's the best coloured hair dye i've ever found"
74.9%

nice condition

"used the product on fairly light bleached ombre hair and left it on for about 30 45 and the colour came out a lovely pastel pink not patchy and left my hair in a nice condition unlike some semi permanent colourants"
74.9%

looks great

"second try with leaving it on for three hours and the colour looks great and strong"
74.8%

love directions

"i love directions and the colour was great"
74.8%

really quickly

"seller was also great responded to my question and solved it really quickly"
74.8%

added directions

"the hair dresser bleached a balayage and added directions colour to it"
74.8%

very quickly

"mandarin is quite yellow and washes out very quickly 2 stars rose red is wonderful lasts a long time and fades to a lovely peach 5 stars mixed together they make a pretty dark orange that lasts a little longer than the mandarin on its own"
74.8%

natural streaks

"my hair is light brown with very light blonde natural streaks and i have bleach on my lengths"
74.8%

smells nice

"it smells nice too which is always a bonus!"
74.7%

sensitive scalp

"however i have a sensitive scalp and i experience no iritation with this brand"
74.7%

luminous pink

"my highlighted bits went luminous pink"
74.7%

lovely blue

"but the terrible part was that it bled in the shower and the lovely blue in my hair was completely gone after washing!"
74.7%

definitely worth

"definitely worth it!"
74.6%

fiery pink

"instead it's quite a rosy purple colour and my golden ends are now a fiery pink that looks very pretty"
74.6%

super pink

"after a day of work the whole side of my face was super pink!"
74.6%

with warm water

"i rinsed out as much as i could with warm water really make sure you're massaging your scalp and hairline to avoid any leftover dye showing"
74.5%

nice light orange

"mandarin was perfect great staying power fades gradually to a nice light orange"
74.5%

brave enough

"i used the violet on bleached hair finally been brave enough at 45 to bleach my hair!"
74.5%

cerise colour

"i went with the cerise colour just cos since turning 40 and discovering a grey hair or two i needed something bold"
74.4%

lilac colour

"i didn't expect the wisteria to look so nice but it was a lovely silvery lilac colour on my hair and i had so many compliments"
74.4%

purple colour

"ordered the dark tulip left on for 45 minutes after reading other reviews and it came out a really nice purple colour"
74.4%

purplish colour

"this colour comes out as a pinkish purplish colour i like it!"
74.4%

rouge colour

"great to top up my majicontrast rouge colour between dyes"
74.4%

intenser colour

"this is of no fault to the product i apply it knowingly and so always go for a darker intenser colour than i want"
74.4%

reddish colour

"this turned out a lovely reddish colour the last photo uploaded "
74.4%

tangerine colour

"next up was the tangerine colour"
74.4%

fthe colour

"the rinsing part o fthe proceedure managed to remove most o fthe colour"
74.4%

bleach colour

"it was faded a lot and still has the bleach colour coming through which colouring won’t get rid of"
74.4%

excellent value

"great product and excellent value"
74.4%

will probably

"however it faded to a green colour which still actually looks pretty great on her and will probably need cutting out before heading to secondary school in september"
74.4%

pretty good

"pretty good!"
74.4%

lovely earning

"if you havent completely fried your hair i can imagine this colour would have great staying power and it is lovely earning me lots of people coming over to admire it but be warned you have be sporting green hair for some time after"
74.4%

pretty well

"takes a while to wash out but lasts quite long on bleached hair and even colours normal hair pretty well"
74.4%

strong hold

"i have used these colours on and off for years and would highly recommend them for a strong hold"
74.4%

added great

"i washed my hair with a silver toning shampoo and conditioner as it added great highlights towards the end when it started to fade"
74.4%

more vibrant

"however poppy is more vibrant and exactly the shade i wanted"
74.3%

cherry colour

"as a lovely cherry colour"
74.3%

beautiful color

"absolutely beautiful colour the 1st one didn't arrive but i got one a few days later extremely quick responses from the seller and its a beautiful color!"
74.3%

useful or interesting

"😉 please tap "helpful" ⬇️ if my review has been useful or interesting"
74.3%

prefer this

"either way for a semi permanent colour i prefer this over other brands"
74.3%

good value

"washed out fast and just not good value for money"
74.3%

vibrant purple

"it came out a beautiful vibrant purple"
74.3%

vibrant fuchsia

"the darker parts have faded a fair bit and the excess dye on my scalp has gone the ends remain vibrant fuchsia"
74.3%

perfect colours

"overall i am fairly happy with the results although the white toner doesn't go vey far i used a whole tub and my jar is shoulder length but the lilac and purple that i mixed with conditioner were the perfect colours for my hair and am quite happy with the overall results"
74.3%

amazing colours

"i have gone many colours with direction and it's always gone amazing colours the lilac however doesn't show as great as the others"
74.2%

actual colour

"the actual colour is a bit of a surprise in pictures it looks red in daylight more of a deep pink and purple in dim lighting"
74.2%

fairly happy

"overall i am fairly happy with the results although the white toner doesn't go vey far i used a whole tub and my jar is shoulder length but the lilac and purple that i mixed with conditioner were the perfect colours for my hair and am quite happy with the overall results"
74.2%

really nice

"a really nice golden egg yolk yellow"
74.2%

soft and shiny

"my hair is soft and shiny"
74.2%

great item

"great item and fast delivery"
74.2%

really effectively

"i always bleach my hair before using these products to acheive best results and many of the bright bold colours have worked really effectively in thr past and are so easy to use top up "
74.1%

lovely condition

"applying product smelt lovely left my hair in lovely condition"
74.0%

very pretty

"instead it's quite a rosy purple colour and my golden ends are now a fiery pink that looks very pretty"
74.0%

very reasonable

"coverage was even and at a very reasonable price i can't complain too much on the colour as it did the job perfectly and hair ended up brown not green after applying the box kit"
74.0%

very happy

"very happy"
74.0%

with colour

"i have tried many products to colour my grey and have a bit of fun with colour"
74.0%

quick and efficient

"amazon delivery was quick and efficient as always"
74.0%

regular colour

"love this dye its my regular colour now!"
73.9%

pleasant surprise

"works ok on light brown hair which was a pleasant surprise"
73.9%

lovely shade

"the brown has gone a lovely shade"
73.8%

with results

"very happy with results!"
73.8%

very affordable

"this is by far the best hair dye brand i’ve ever used and it’s very affordable i live by this dye 100% this photo was taken just after dying on bleached hair and days later it’s still holding the same colour"
73.8%

great coverage

"love this dye great coverage and always brilliant colour"
73.7%

feeling nice

"nice vibrant colour easy to apply and leaves hair feeling nice and soft after bleaching the cr p outta it haha"
73.7%

perfect condition

"arrived quickly in the post and was in perfect condition"
73.7%

topped up my colour

"great red colour topped up my colour as it was starting to go orange turned out great will defintly buy this again"
73.7%

many thanks

"many thanks"
73.6%

brown colour

"i have a section of hair that i colour bright red the rest being a chestnut brown colour and previously found the la riche shade pillarbox the purest red colour"
73.6%

very inexpensive

"easy to use and very inexpensive however its very much a wash in wash out product"
73.5%

shiny colour

"really deep shiny colour and pleased to think it’s more natural than other offerings!"
73.5%

silky smooth

"i love this dye it washes out quite quickly but the colour is awesome i have dark hair but bleached for this my bleaching was awful so the lilac is a bit patchy but it's a lush colour and it made my hair feel silky smooth after the bleach just love it!"
73.5%

even better

"really pretty colour way brighter than i thought it would be but that just makes it even better"
73.5%

staying power

"if this isn't a problem for you i would say it has excellent staying power and is quite amazing looking on!"
73.4%

relatively quickly

"it does wash out relatively quickly but i'm talking weeks and you get a hue for a while still"
73.4%

very impressed

"excellent product very vibrant very impressed how well it takes to the hair i would definitely recommend it to anyone who wants to go red 😁"
73.2%

strong pigment

"i've used almost all of these colours and it's very hit and miss for me the lagoon blue and bright pink shades work very well cover and have strong pigment but this one most of the purples tbh was streaky and patchy as anything"
73.2%

lasting kind

"really great quality and long lasting kind of stains the hair a little but does fade so you can get rid of it if you want to"
73.2%

bright colour

"produced a good bright colour on untreated natural blonde hair"
73.2%

bright of course

"i got a nice even result i knew my bleached ends would be mega bright of course however i could only whole heartedly recommend if you never a ☔ get caught in the rain b ⛹️‍♀️work up a sweat c 🏊‍♀️ swim d like nice bedding"
73.2%

fairly cheap

"fairly cheap "
73.2%

good amount

"the colour is gorgeous and it stays for a good amount of time compared to other dyes i've used"
73.2%

unique colour

"so i decided to use 'tulip' and applied it for 90 mins of course there's no point in hoping it will come anything close to the swatch above but it's still a really nice unique colour"
73.0%

well packed

"needed it urgently after bleaching disaster and my hair turned brassy orange red ordered it through prime same day and got it around 7pm well packed"
73.0%

lasts 3 4 weeks

"good if you have light coloured hair lasts 3 4 weeks if not desired colour to remove use washing up liquid"
73.0%

amazing service

"amazing service seriously thanks for delivering it so fast it arrived one day before the estimated date"
72.9%

light & bright

"couldn't decide between multiple shades of pink so went for this one because it seemed light & bright enough without being too orangey salmoney something i wanted to avoid at all costs"
72.9%

should easily

"i have bleached streaks and i should easily be able to get five uses out of this little tub for dyeing them"
72.8%

longer lasting

"la riche dyes work so quickly and are so easy to use if instructions are followed it gives a very beautiful colour that is longer lasting than other semi permenant dyes"
72.8%

cleaned immediately

"vibrant colour easy to use prompt delivery but do follow instructions as this product stains all it comes into contact with if not cleaned immediately your bathroom fittings will have a nice pink tinge"
72.8%

conditioning qualities

"i have to say though the hair dye has conditioning qualities"
72.8%

bright purple

"good colour at first but as u wash it it goes bright purple"
72.7%

bright turquoise

"this colour is far more blue than lilac and washes out to a bright turquoise or green colour on bleached hair"
72.7%

highly recommended

"this is a great product which is affordable and highly recommended"
72.6%

good brand

"it’s lightened significantly since i’ve washed it twice though directions is a good brand and trust it"
72.5%

both photos

"both photos are in natural light but the one on the left was on a grey day and was the same day it had been dyed"
72.4%

their turquoise color

"i should add that their turquoise color works great"
72.2%

suprinsingly quick

"arrived the next day which was suprinsingly quick!"
72.2%

great seller

"great seller too many thanks"
72.0%

rose brown

"nice and peachy i added it to my light brown to make it rose brown"
71.9%

lovely conditioning

"lovely conditioning dye great colour"
71.9%

much better

"however the colour has come out really nicely much better than i expected"
71.9%

quite well

"this colour is quite subtle but i think if you had white blonde hair it would show up quite well my hair is dark blonde and it had a subtle lilac tint to it"
71.8%

bought colour

"having read other reviews about the need to leave it on for about 2 hours i left it on for 1 hr my hair it quite porous but the result was subtle but i was pleased because i'd stupidity put a permanent shop bought colour in dark ash blonde over my highlighted dark blonde hair and i got horrible brassy roots and khaki ends"
71.8%

semi permanent colour

"either way for a semi permanent colour i prefer this over other brands"
71.6%

worked lovely

"worked lovely"
71.5%

amazing idea

"so lc bring out this amazing idea which i'm all for except i refuse to pay £15 +pp for tint "
71.4%

went ahead

"i then went ahead and applied the flamingo pink as per the instructions and wow what a vibrant colour"
71.4%

green colour

"however it faded to a green colour which still actually looks pretty great on her and will probably need cutting out before heading to secondary school in september"
71.2%

highlighted bits

"my highlighted bits went luminous pink"
71.2%

buying again

"am buying again"
71.2%

recommend this

"i'd definitely recommend this to a friend"
70.9%

naturally light

"i would warn caution if applying on bleached hair may have no issues however if you hair is naturally light"
70.9%

very potent

"brilliant and very potent just a little bit of it turned my whole yellowish hair turquoise :"
70.8%

prompt delivery

"vibrant colour easy to use prompt delivery but do follow instructions as this product stains all it comes into contact with if not cleaned immediately your bathroom fittings will have a nice pink tinge"
70.7%

nice bright pink

"nice bright pink on my highlights which fades after the second wash to a softer rose colour"
70.5%

save the rest

"vibrant colour long lasting handy to be able to use what you like and save the rest for another time if you don 't use it all"
70.4%

lightened significantly

"it’s lightened significantly since i’ve washed it twice though directions is a good brand and trust it"
70.4%

luminous peachy orange

"i used less than quarter of this tub with most of an aussie conditioner and ended up luminous peachy orange!"
70.2%

pleased overall

"pleased overall"
70.2%

recommend buying

"the small pot is perfect for me as i only have a streak so i highly recommend buying 3 4 pots if you are toning your whole head of hair"
70.1%

being totally clear

"and it leaches on to everything even just by touching your hair you will end up with dye on your nails and this is despite the water being totally clear after dying is complete"
70.0%

took brilliantly

"was recommended this one and was sceptical but it took brilliantly!"
69.9%

opposed to the time

"i left it on for an hour as opposed to the time suggested as this gets better results but i have to say that i was very disappointed with the outcome"
69.8%

real colour

"no real colour pay off"
69.7%

bright bold colours

"i always bleach my hair before using these products to acheive best results and many of the bright bold colours have worked really effectively in thr past and are so easy to use top up "
69.6%

adds a bit of depth

"it did go more green than turquoise on the bits that were more gingery when bleached but it just adds a bit of depth to the colour"
69.5%

works great

"this works great!"
69.5%

most noticeable

"this was the colour that had the most noticeable transference onto clothes and my bed pillow"
69.5%

weeks thanks

"the colour lasted for weeks thanks you washing her hair with baby shampoo"
69.3%

several different brands

"i have tried several different brands and la riche directions is by far the most superior out there the colours are vibrant and last"
69.2%

recommend bleaching

"to get a really nice blue green colour i recommend bleaching then using apple green followed by atlantic blue"
69.2%

liked the outcome

"easy to apply i liked the outcome"
69.1%

incredibly soft

"made my hair incredibly soft as well which i didn't expect"
69.1%

stain easily

"only problem i find is it stain easily but does come out alright"
69.1%

deep fuchsia

"i got a lovely shiny rich burgundy on the light brown parts and bright deep fuchsia on my bleached lengths and lighter bits"
69.1%

nice even result

"i got a nice even result i knew my bleached ends would be mega bright of course however i could only whole heartedly recommend if you never a ☔ get caught in the rain b ⛹️‍♀️work up a sweat c 🏊‍♀️ swim d like nice bedding"
68.8%

will turn pink

"ps if you have a dry scalp dandruff like me avoid touching it with this or it will turn pink!"
68.7%

become very light

"so as it's washed out my hair had become very light"
68.7%

smells nice as well

"very good toner smells nice as well"
68.7%

recommended this

"firstly i was recommended this as toner for my somewhat ginger hair"
68.6%

bright hair colours

"i love bright hair colours"
68.6%

worth the money

"amazing colour and simple to use definitely worth the money"
68.4%

become vibrant

"this is all natural and don’t be expecting dark hair to magically become vibrant just by using this!"
68.4%

vivid colour

"have used this brand for years on n off it's a little hard to find these days unfortunately but it gives a really good vivid colour that does not fade and is very easy to use"
68.2%

fave colour

"my fave colour in directions"
68.1%

very strong

"the color payoff is really nice but the staying power i not very strong and they fade pretty much after the first wash but i think that is to be expected from semi permanent colors"
67.9%

excess colour

"it's worth saying that most of this excess colour is probably coming from my bleached lengths as it's more porous of course and if your hair is all previoisly undyed it probably won't be quite so dramatic"
67.8%

color payoff

"the color payoff is really nice but the staying power i not very strong and they fade pretty much after the first wash but i think that is to be expected from semi permanent colors"
67.6%

interesting plum brown

"i applied it over purple and blonde hair and it lasts much shorter time over the purple and fades to an interesting plum brown but it stays vibrant with the blonde before fading to a sky blue"
67.4%

favourite blue hair

"my absolute favourite blue hair dye"
67.1%

quick delivery

"quick delivery and sufficiently packaged"
67.1%

colour is woww

"love this make and the colour is woww"
67.0%

followed instruction

"amazing followed instruction except i left it on for half an hour and its lush!"
66.9%

great cooler

"great cooler works well"
66.8%

hair colour

"when i was hanging out with a friend of mine a few weeks back i fell in love with her bright orange top and it was what i wanted as a hair colour"
66.7%

lovely lilac shade

"silky soft hair in a lovely lilac shade !"
66.7%

love directions colours

"love directions colours always takes really well"
66.7%
...

absolute waste

"absolute waste of money"
99.9%

complete waste

"complete waste of time money and effort!"
99.9%

worst toners

"this is one of the worst toners i've used for reliability"
99.9%

really disappointing

"it was really disappointing"
99.5%

really disappointed

"really disappointed"
99.3%

very disappointed

"violet directions did not show up at all on my hair very disappointed"
99.0%

really annoying

"however really annoying is what it did to my roots"
98.8%

absolutely awful

"pastel pink absolutely awful dye more like conditioner"
98.6%

been disappointed

"luckily i don't really mind as i've been purple before but if i was set on blue i would have been disappointed"
97.9%

disappointed especially

"was really disappointed especially after i bleached and toned my hair for it to be a light colour"
94.4%

made a mess

"didnt work on my hair just made a mess with everything that touched my head turned blue"
89.9%

extremely pale

"i know it is a pastel colour but it is so extremely pale you could barely see it"
89.4%

before dying

"that said i bleach my hair before dying so if you don't ymmv depending on your hair type & colour"
85.2%

unhappy client

"i didn't check it but i used the colour on a client and the tone was too dark which resulted in a bad colour job and an unhappy client"
75.0%

overly bleached

"i used this on overly bleached hair so after a few washes it started to fade really quickly which to be fair every colour i tried was doing so expected this to be no different"
75.0%

fades quickly

"there’s a tiny tiny bit of a hue in light sometimes on my dark hair but it fades quickly which"
75.0%

faint tint

"this product didnt take to nlindr hair could see a faint tint but barley any colour"
74.9%

very difficult

"still getting rid of the color on the skin is very difficult i tried everything: soap of courses nail polish removal scrubs ashes"
74.9%

fade however

"i was thinking about getting alpine green instead but it was too dark this does fade however after a couple of good washes"
74.9%

very messy

"it did come off pretty well but still it is very messy if your doing it yourself like me"
74.9%

only gripe

"my only gripe is that it is quite expensive for what it is i was shocked at the size of the tub!"
74.9%

stain even

"beware that the dye can stain even after first wash so use old pillowcases"
74.9%

nasty orange tint

"it wasn't as bad for me but it left a nasty orange tint to my roots that was not there before"
74.9%

manic panic

"i should have gone with manic panic"
74.8%

silly putty

"the dye smells like silly putty in the tub but had no odour at all when putting it on my hair"
74.8%

does n't work

"or if this just doesn’t work but i’m so disappointed"
74.8%

fades green

"fades green"
74.8%

didnt work

"i brought this for my daughters hair after trying all those diy temporary jobs at home tissue paper chalk felt tips you name it it didnt work and she really wanted purple hair!"
74.7%

annoyed haha

"like so long i'm getting annoyed haha"
74.7%

very feint

"when washing my hair i use an anti dandruff shampoo and conditioner there has been some very feint staining on my white towels but again this completely disappears when washed"
74.7%

very damaged

"used this on my bleached very damaged hair and mixed it with conditioner to get a lighter colour"
74.7%

green tones

"however the last green tones were a nightmare to remove and i had to resort to more bleach when every other solution i tried failed me"
74.7%

pale green

"the final result was a pale green"
74.7%

small container

"quite a small container but it covered all of my hair"
74.7%

avoid staining

"make sure you protect ears neck etc with vaseline to avoid staining!"
74.6%

poorly bleached

"lasted 6 to 8 washes on poorly bleached thick hair"
74.6%

almost untouched

"it made my roots purpley at the front made my fringe white but left the very cool blonde almost untouched"
74.6%

padded envelope

"the tub was cracked on arrival in a padded envelope"
74.6%

very misleading

"very misleading"
74.6%

smaller than

"initial review to note that i have received this product pastel pink and another wisteria however have to order another of each as the tubs are smaller than i was expecting and i have fairly long thick hair"
74.5%

only problem

"my only problem and the problem i have most with these dyes is that they stain really badly if you use them straight from the pot"
74.5%

rather disappointing

"used on blonde hair and lasted 1 wash so rather disappointing"
74.5%

mixed results

"i've tried a few of these directions semi permanent dyes on un bleached hair now and have had mixed results"
74.4%

washed away

"first he found there were no instructions in english he went on line and found how to use the product spent quite some time following the instructions to the letter only to find at the end that all the colour had just washed away"
74.4%

very expensive

"i had to have a very expensive colour correction before i had my highlights down again"
74.3%

negative reviews

"i see a few negative reviews that can literally be explained by looking at the product more or maybe they don’t have much hair dye experience but anyway here’s some pointers: • this is vegetable dye"
74.3%

were no instructions

"first he found there were no instructions in english he went on line and found how to use the product spent quite some time following the instructions to the letter only to find at the end that all the colour had just washed away"
74.2%

virgin hair

"i used the dye on my natural brown hair without bleaching beforehand and the colour lasted about 3 washes my bath was vibrant green every time i washed my hair the dye does not stick to virgin hair well which was a shame as i really liked the dark greeny blue colour it came out as"
73.8%

fade too quickly

"doesn't fade too quickly either but best advise is use a gentle shampoo and keep the shower running cool when you rinse as using hot water will make the colour run quicker"
73.8%

sons fringe

"i put it on my 9 year old sons fringe left it for the 15 mins as stated & rinsed washed straight out"
73.7%

heat seals

"i have also found that heat seals the colour for lasting longer"
73.5%

completely washed

"lasted about 8 weeks before it completely washed out and didn't leave any staining on my hair!"
73.5%

colour doesnt

"colour doesnt take at all more repelled from the hair"
73.2%

rather fast

"fades rather fast but if u add a little into your shampoo bottle just brightens up your colour with every wash"
72.7%

weird blue

"and it is turquoise y too more blue than green but fades to a weird blue y green later on"
72.5%

dried out straw

"my hair feels like dried out straw to the touch despite being super healthy and not having been dyed in over 14 month before using this"
72.4%

remove yellow

"used to remove yellow from bleached blonde hair"
72.4%

expected date

"the product arrived a day earlier than the expected date which was very pleasing!"
72.2%

fussing around

"theres no fussing around with squeezing tubes into bottles and shaking them till your arm falls off just scoop out and apply"
72.0%

doesnt smell

"good quality doesnt smell bad doesn't stain and gorgeous colour"
71.8%

diluted bleach

"if the product stains the skin which it will if you let it gloves and keeping it off your face are essential diluted bleach was the only thing that we found that could remove it"
71.6%

dying it dark

"bleaching it makes it green and dying it dark makes it dark green"
71.4%

obvious down

"the obvious down is the mess"
71.0%

dark tulip

"however the dark tulip dye second photo i uploaded came out as a very nice in my opinion purple colour"
70.6%

damaged hair

"this tub conditions your hair too which is a big big bonus if you have dry damaged hair like i did!"
70.2%

despite bleaching

"dident last long atall gone in one wash despite bleaching"
70.1%

very patchy

"some parts are pretty white but it's very patchy overall i used a clarifying shampoo as recommend"
69.8%

been warned

"you have been warned"
69.3%

little smidge

"hair type: curly slightly dry long i used one pot but only have a little smidge left"
69.1%

lengthy process

"but i still have half of it left considering i only dip dyed 2 inches of my black hair really after bleaching though which is a lengthy process and i'm going to apply it and re dye my hair tips repeatedly until it's all used up!"
68.9%

just a shame

"just a shame the silver didn't work"
68.7%

brutal growth

"and your hair will also be blue too during wear this is a great way to soften the dark to light brutal growth of bleach at first glance to make it seem more like you have darker roots intentionally i recommend putting onto dry hair try this with purple shampoo first to see how ur hair takes as this will respond in a similar way"
68.4%

slightly grey shimmer

"normally i use a purple shampoo on my hair and leave it on for quite a while so i have a slightly grey shimmer anyway that i wanted to intensify with this"
68.3%

wrong tone

"didn't really seem to help with my hair at all but i may have been using the wrong tone"
68.3%

ruined my hair

"to say it ruined my hair is an understatement"
68.2%

weird gradient

"now i have a kind of weird gradient between yellow at the root and blue on the ends but definitely no silver grey"
68.2%

quite brassy

"i just bleached my hair and it was quite brassy so once it had dried i applied the directions white toner all over and left it for 60 mins i wanted maximum effect "
68.1%

could remove

"if the product stains the skin which it will if you let it gloves and keeping it off your face are essential diluted bleach was the only thing that we found that could remove it"
68.1%

waste your money

"please don't waste your money like i have"
68.1%

test strand

"came out really really patchy i did a test strand and it took way longer than the instructions said to take the colour"
67.7%

double dying

"double dying did not improve the situation either"
67.4%

lack of longevity

"however i expect the result vary depending on hair type and i know my hair is damaged and porous so that could explain the lack of longevity also the lilac is very pastel so i expect a brighter colour would last much longer"
67.2%

nothing worked

"nothing worked!"
67.1%

n't washed every

"once dried it was a very light candy floss pink at best and in parts was more like highlights literally lasted about 2 weeks and her hair isn't washed every day"
67.1%

stained the towels

"i do agree that it stained the towels during the application process but the dye did was out after a machine wash"
67.1%

disappointed in this

"really disappointed in this"
66.7%

very faint

"i have a few very very very faint pink bits in my hair that only i can notice cause i know they should be there and that is literally it"
66.7%

waste of money

"waste of money and cannot contact seller"
66.7%

shaking them

"theres no fussing around with squeezing tubes into bottles and shaking them till your arm falls off just scoop out and apply"
66.4%

looks really washed

"i had the same amount of hair dye on the pink side different brand and it covered everything perfectly but this one looks really washed out"
66.2%

they will fade

"i like these dyes but of course they will fade"
66.1%

totally useless

"sorry to say this is a totally useless product"
65.8%

worried my hair

"i left it on for about 15 minutes maybe slightly over as i was worried my hair might go vibrant pink!"
65.8%

disappointed my hair

"i was really disappointed my hair is still yellow this definitely doesn't do what is says on the tin!"
65.7%

white grey

"recently bleached my hair wanted it white grey but as always it went yellow"
65.4%

needed 2 tubs

"in person it does seem a bit patchy but that’s because i needed 2 tubs and only had 1 also it was hard getting it through my hair when wet"
65.4%

much of my skin

"managed not to stain too much of my skin"
65.4%

neither color

"i wont use hydrogen on my hair to able to use this hair coloring neither color my hair to blonde so it was a waste of money for me : update: my bf said it would be nice if i try to blonde my hair and give a shoot because it'd be awesome hair color"
64.9%

paper chalk

"i brought this for my daughters hair after trying all those diy temporary jobs at home tissue paper chalk felt tips you name it it didnt work and she really wanted purple hair!"
64.8%

barely showed

"barely showed up and had washed out in a couple of washes"
64.6%

disappointed by that

"i’ve seen a few reviews disappointed by that"
64.6%

sadly the plum

"sadly the plum still ruined it all it came out more like violet darker than pictures here maybe it fades to actual red purple 'plum' with time?"
64.5%

unnatural colours at work

"i've wanted purple hair for ages but not allowed unnatural colours at work so i only wanted a temporary colour"
64.3%

fault directions hair

"i can never fault directions hair dye"
64.2%

disappointed with

"i'm actually quite disappointed with it as i believed that the colour would be more vibrant or lively"
64.1%

stained hair

"i am now left with green stained hair"
64.1%

with vaseline

"make sure you protect ears neck etc with vaseline to avoid staining!"
64.1%

unsure of that

"it didnt fade out completely but enough that the mild ginger tones i had left in my hair after bleaching are showing through already and that's only after 1 wash having said that i did kix conditioner into the dye before applying to make more product as i only had 1 tub so i'm unsure of that has anything to do with it so in pics it now looks more red dark orange but it's a really nice colour when first applied and i love how easy it is to use"
64.0%

remove from the hair

"on bleached hair it is hard to get a true midnight shade of blue item got lost at the post office but that is no fault of the seller blue washes out to a green after a few washes which is a shame according to my hair colourist directions is really hard to remove from the hair once it is on there so if you are looking to completely strip colour out or change colours then bear this in mind"
64.0%

stress this enough

"i cannot stress this enough"
63.8%

completely out if pocket

"at a hairdresser to put it right completely out if pocket!"
63.8%

totally forgot

"i should really have done a before and after picture but totally forgot"
63.6%

waste of time and money

"waste of time and money"
63.5%

wouldnt reccomend

"wouldnt reccomend this product"
63.4%

human error

"this dye didn't actually damage my hair at all so the only con is human error lol this dye will stain everything and anything ie skin "
63.3%

bleached streaks

"we put this on the blonde bleached streaks in my hair and you can just barely tell i've done something to my hair no pink to be seen as such"
63.2%

stain baths

"does stain baths if you don't wash away the dye quickly though"
62.9%

stains very little

"stains very little"
62.8%

blonde and havent

"i'm naturally blonde and havent dyed my hair before"
62.8%

complete waist of money

"complete waist of money!"
62.5%

dying my hair odd colours

"i have been dying my hair odd colours for just over 2 years now and i find that mixing this about 50 50 with turquoise makes the perfect blue with a fantastic fade time and a blue that doesn't rub off and stain everything!"
62.3%

fades to pink

"if anyone is looking for a bright red please bare in mind that this is semi perm and fades to pink x"
62.3%

stain bleached hair

"reds and blues stain bleached hair though"
62.2%

weak solution

"had to use a weak solution of household bleach to try and get it out!"
62.1%

terrible product

"i'm a hair dresser i've used these products b4 but will never use again terrible terrible product i've now had to book an appointment"
61.9%

your entire head

"but yea if you cba buying a purple shampoo this is cheaper and if you mix if with conditioner maybe you can cover your entire head and it does the same job tbh"
61.8%

just 1 wash

"beautiful colour but sadly does fade after even just 1 wash"
61.5%

damage the hair

"doesn't damage the hair at all doesn't itch or burn and was so easy to comb through with no knots"
61.4%

long atall

"dident last long atall gone in one wash despite bleaching"
61.0%

long curly

"i used a whole pot to reverse ombre my medium long curly hair"
61.0%

cover & longevity

"it is forest green not ebony poor cover & longevity"
61.0%

hair wasnt

"daffodil only showed up very lightly on my hair but i susspected as much as my hair wasnt really light enough to begin with"
61.0%

damage my hair

"this dye didn't actually damage my hair at all so the only con is human error lol this dye will stain everything and anything ie skin "
60.9%

killing my hair

"i love this sooo much beens trying to get my hair bright red from black for a while now so iv used a lot of dyes and it was killing my hair so much but iv used this and my hair fills amazing and so much brighter then any proxcide dye iv been using so i'm very very happy with it will be defo sticking to this from now on i can at last keep my red hair without killing it in the process"
60.7%

worn gloves

"stains badly everywhere should of worn gloves lovely colour but fades fairly quick most was gone after one wash but the initial colour looked amaze"
60.5%

wasting the product

"and purple used dye on light grey dyed hair blond firstly definitely worth the money i only had to use a little and i have loads left it's almost like i haven't even used any that's how much i have left in each pot so a little does go a long way you don't have to use loads and loads other wise you are wasting the product the smell just like others have said all of my colours i brought smell almost like play dough but it actually smells nice "
60.4%

up of hair extensions

"my hair has been every colour under the sun bar grey and yellow but for the past two years i have left it alone so it can grow really long fed up of hair extensions "
60.3%

washed out after 2 days

"i've used the blue loads of times and its great but the pink looked great but washed out after 2 days"
59.9%

unpleasant scent

"application was very easy and there was not any kind of unpleasant scent"
59.8%

were a nightmare

"however the last green tones were a nightmare to remove and i had to resort to more bleach when every other solution i tried failed me"
59.5%

pale version

"the water never really runs clear so once it gets to a pale version of your dye colour you're all done!"
59.5%

time interval

"you only have to wait for about 15 20 minutes too for it to seep into the bleached hair which was much faster than the time interval for bleaching my hair had to wait for 70 minutes"
59.5%

lasted a couple of washes

"if it is applied on wet hair the colour comes out more of a grey colour but if it’s applied on dry hair and is left on for a reasonable amount of time the colour outcome is incredible but on my hair the colour only lasted a couple of washes until it faded and a more of a blue ish colour was left and it’s not a bad colour either"
59.3%

first hurt

"on bleached hair came out very neon pink which at first hurt my eyes and was a bit embarrassing but the bright colours lasted well over 3 weeks until i went swimming and the chlorine turned it a flamingo pink and later faded to peach"
58.9%

really not noticeable

"it is not perfect but i have mixed highlights so it is really not noticeable for me i like the lilac hints"
58.8%

silver did n't work

"just a shame the silver didn't work"
58.6%

blue did not take

"i've used the pink dye and that's worked great but for some reason this blue did not take"
58.6%

yellowish and not such

"i have blonde ombré hair after a few months of having it done it had gone yellowish and not such a nice white blonde i didn't want to have to re dye it so i thought i would try this toner"
58.6%

50's hair nothing

"tried on three generations teenage 30's and 50's hair nothing happened didn't take at all"
58.1%

liliac and not blonde

"my hair should be liliac and not blonde!"
58.1%

green apple

"can’t wait to dye my hair again i had the green apple but i got send green apple but two different ones as one is light and one is dark 😂"
57.7%

doing it wrong

"update i've brought this again just incase i was doing it wrong"
57.6%

would not recommend

"i will never use this product again and would not recommend it"
57.6%

just did n't work

"it just didn't work"
57.5%

washed out altogether

"it did brighten my exsisting orange streaks but barely and that only lasted until the first shampoo when it all washed out altogether"
57.5%

replacement silver

"i complained and received a replacement silver that was blue as the first one"
57.1%

ginger tones

"it didnt fade out completely but enough that the mild ginger tones i had left in my hair after bleaching are showing through already and that's only after 1 wash having said that i did kix conditioner into the dye before applying to make more product as i only had 1 tub so i'm unsure of that has anything to do with it so in pics it now looks more red dark orange but it's a really nice colour when first applied and i love how easy it is to use"
57.0%

bluer tones

"easy to use colour great but you need to double up for shoulder length hair and four for long hair the dye takes fast but beware of colour fade in the sun and washing as my daughters hair has now gone to bluer tones instead of violet and that's only after 1 week !"
57.0%

pale white blond

"after having bleached my medium brown hair to a pale white blond i wanted to dye my hair back to brown"
57.0%

still did n't work

"tried again & left it on for an hourbut it still didn't work"
56.9%

doesnt last ages

"doesnt last ages and fades over time as with most semi dyes"
56.9%

made a mistake

"i thought i'd made a mistake not buying at least a second pot as it's quite small and i have alot of hair"
56.9%

this is vegetable

"i see a few negative reviews that can literally be explained by looking at the product more or maybe they don’t have much hair dye experience but anyway here’s some pointers: • this is vegetable dye"
56.9%

n't last long

"my daughter is a redhead & didn’t last long"
56.8%

extremely blonde

"i followed the directions applied it to my bleached ombre hair some of the ends are extremely blonde"
56.6%

fades quite quickly

"i will definitely be purchasing more as the only down side is the colour fades quite quickly "
56.6%

there was no staining

"i read the warnings about stained towels and bedding etc and the first night i did put a towel over my pillow 'just in case' but in the morning there was no staining"
56.5%

washed out after 2 washes

"washed out after 2 washes"
56.5%

most disappointing

"this was therefore the most disappointing but i suppose it is to be expected when putting a light colour designed for bleached hair onto medium brown"
56.4%

came out terrible

"didn't have much expectations to how it'd work but i really messed up and put a high life blonde on my already blonde hair and it came out terrible"
56.3%

not like the colour

"just did not like the colour"
56.3%

n't a good look

"had dark green hair for a couple of well then it went lime green wasn’t a good look"
56.3%

where i stopped

"tried different dyes and this is the one where i stopped looking"
56.2%

over the sink

"i’d recommend doing your hair over the sink first then later on after it’s been washed with the colour in then maybe have another just to make sure all the product is out or it dyes literally everything be aware you’ll forever have pink water now just be very subtle once all the product is out"
56.1%

onto dry hair

"and your hair will also be blue too during wear this is a great way to soften the dark to light brutal growth of bleach at first glance to make it seem more like you have darker roots intentionally i recommend putting onto dry hair try this with purple shampoo first to see how ur hair takes as this will respond in a similar way"
56.1%

extremely long

"if you dye your hair any shade of blue be prepared to be stuck with it for a very long time as the blue tint will last extremely long"
56.1%

really messed

"didn't have much expectations to how it'd work but i really messed up and put a high life blonde on my already blonde hair and it came out terrible"
56.1%

damaged and dry hair

"be careful when using on damaged and dry hair"
56.0%

trial and error

"i have had a few of these products and i fell that the key to getting the tone or cover you want comes with build up and trial and error"
56.0%

just did n't take

"i have used this dye before and its been great but as i don't have any other dye on my hair it just didn't take!"
56.0%

getting rid of the color

"still getting rid of the color on the skin is very difficult i tried everything: soap of courses nail polish removal scrubs ashes"
56.0%

need it not the ends

"it lasts a good few washes before it needs topping up but it only tends to be the roots that need it not the ends"
55.8%

barely noticeable

"but this one had barely any pigment even when used neat there's only the slightest hint of purple barely noticeable"
55.5%

dark hair problems

"dark hair problems but in conclusion purchase this product if you're looking for a nice cool blue green colour"
55.3%

came with no instructions

"came with no instructions says lagoon blue but came out green"
55.3%

applied on dry hair

"if it is applied on wet hair the colour comes out more of a grey colour but if it’s applied on dry hair and is left on for a reasonable amount of time the colour outcome is incredible but on my hair the colour only lasted a couple of washes until it faded and a more of a blue ish colour was left and it’s not a bad colour either"
55.2%

expected delivery time

"on the bright side this was delivered earlier than the expected delivery time which was good!"
55.2%

wear gloves

"i have to say i did wear gloves whilst applying this but i did manage to cover my head ears and neck in pink dye"
55.2%

either not bleached

"i would only recommend using this if your hair is either not bleached or is only subtly lightened"
55.2%

it's a shame

": it's a shame"
55.2%

strand test

"this product did not work my hair colour looked more like a kid of dark blue dark green and brownish if you want to buy this please mix it well in a bowl and strand test it first"
55.1%

just did nothing

"but the product just did nothing"
54.9%

waist length hair

"i have waist length hair so decided to stretch my dye by buying a deeper orange and diluting it with a conditioner to the light tint i wanted"
54.7%

would not buy again

"nice for a cuz he but would not buy again"
54.7%

will never buy again

"will never buy again"
54.7%

not contact seller

"waste of money and cannot contact seller"
54.7%

toned blonde balayage

"i have natural dark blonde roots mousy and a mixture of slightly orange and yellow toned blonde balayage"
54.7%

very little difference

"i don't recommend this product as it makes very little difference"
54.7%

just did n't last

"she was so excited and it just didn't last"
54.6%

very long time

"if you dye your hair any shade of blue be prepared to be stuck with it for a very long time as the blue tint will last extremely long"
54.6%

n't something anyone

"the ends of my hair certainly had a more copperish tinge but seeing as i had that anyway it wasn't something anyone noticed"
54.6%

n't cover my roots

"just to note it does not cover natural brown hair as it didn't cover my roots"
54.6%

after 5 mins wash

"after 5 mins wash off"
54.5%

very disappointing

"very disappointing do not recommend"
54.5%

absolutely no difference

"tried 15 mins as instructions stated absolutely no difference whatsoever"
54.5%

very annoying

"very annoying"
54.5%

very short

"my hair is very short and was dyed blonde very light except for a few yellow patches here and there and even they were quite light"
54.4%

ruined my work

"i have bought a few dyes of the directions range and up until now i have had it constantly stain my skin and ruined my work top"
54.4%

hair 1 wash

"for short hair 1 wash is more than enough to wash it off for long hair after the 2nd wash it turns into a washed green"
54.4%

does n't want to commit

"all in all it was pretty cool to have funky coloured hair for a few days so great for anybody who wants a change but doesn't want to commit"
54.3%

massively thick

"i have got medium length hair and not massively thick i will need to buy two tubs in the future to have more of an even coat"
54.3%

no smell to this product

"there is no smell to this product which i was very surprised by"
54.3%

really patchy

"came out really really patchy i did a test strand and it took way longer than the instructions said to take the colour"
54.2%

waste of my money

"waste of my money although cheap i’ve used some blue shades before and they are decent"
54.1%

bleached ends of my hair

"i use this on bleached ends of my hair which turned out a dark gingery toned brown"
54.1%

her hair during lockdown

"bought this for my daughter as she was desperate to dye her hair during lockdown"
54.0%

nothing for my hair

"i ordered the directions silver and unfortunately this did nothing for my hair"
53.9%

which were not for

"pink tones which were not for me"
53.9%

cold water

"getting him to not wash it for the first two days and then on only with cool cold water to ensure the colour lasts longer : colour is apple green and was put on bleached hair"
53.9%

last as long either

"the product doesn't take so well to non treated hair and doesn't last as long either"
53.9%

nervous of going grey

"might be my fault and maybe i should have left on for linger but was nervous of going grey!"
53.9%

seem a bit patchy

"in person it does seem a bit patchy but that’s because i needed 2 tubs and only had 1 also it was hard getting it through my hair when wet"
53.8%

barely visible

"even on my super blonde hair this color pink was barely visible not enough pigment at all"
53.8%

going to work

"its not going to work"
53.8%

very unhappy i

"very unhappy i'm sat crying"
53.8%

no english instructions

"we didn't get off to a good start as there are no english instructions but thanks to an online translator we worked out what was needed"
53.7%

stain my hands

"i had a feeling it wasn’t going to work when i didn’t used gloves to apply it to my hair and it didn’t stain my hands at all"
53.7%

wrong with directions

"you really can't go wrong with directions"
53.7%

whole head

"first time i have dyed my whole head red as i was always disappointed at hairdressers"
53.7%

thought i was buying

"your picture shows a very purple hair dye which is what i thought i was buying but the product is ‘neon blue’"
53.7%

lmao not happening

"lmao not happening"
53.6%

stained my sheets my face

"it stained my sheets my face!"
53.6%

it's so weak

"just unfortunate that it's so weak!"
53.5%

very daunting

"having very dark hair i followed my friends advice and bleached it also very daunting "
53.5%

product was so awful

"the seller themselves however were very prompt and very quick which makes me upset that the product was so awful"
53.5%

washed straight

"tried it again for over an hour and finally again for 3 hours and each time the colour just washed straight out"
53.4%

which is dissapointing

"i got some color but not as nice as others which is dissapointing"
53.4%

only subtly lightened

"i would only recommend using this if your hair is either not bleached or is only subtly lightened"
53.3%

smells nice but wont

"took over a week to come very dark purple i was looking for a very light purple smells nice but wont buy this one again "
53.2%

were n't even in english

"also the instructions weren't even in english"
53.1%

absolutely no colour

"absolutely no colour pay off on my blonde hair"
53.1%

fade quick if you stopped

"the remaining tint lasted about 2 weeks and i'm almost back to before so i'd say this would make a great dye for someone wanting to maintain a pastel or tint look having a separate conditioner mix with the colour to top up every few washes but knowing it'd fade quick if you stopped and wanted to try a new colour"
53.0%

disappointed as i usually

"really disappointed as i usually love the brand"
53.0%

kind of annoyed

"the yellow blue combo isn't exactly what i was hoping for so kind of annoyed"
53.0%

faded to a horrible

"however after the first wash this colour really faded to a horrible off pink and it took a further 2 weeks for the faded colour to completely disappear"
52.8%

will not work otherwise

"as usual i dyed the section of my hair i wanted to be blue blonde first as the dye on darker hair will not work otherwise"
52.8%

with no knots

"doesn't damage the hair at all doesn't itch or burn and was so easy to comb through with no knots"
52.7%

strawberry blonde

"used this on my sons hair one is strawberry blonde the other a darker blonde"
52.7%

does not stop running

"it does not stop running!"
52.6%

please bare in mind

"if anyone is looking for a bright red please bare in mind that this is semi perm and fades to pink x"
52.5%

after 1 wash

"i bought the lilac and it's a good colour although i can't imagine it would show up much on anything other than light bleached blonde hair unfortunately is visibly faded after 1 wash and it only took about 3 washes to be completely gone from my hair so i am not totally sure i agree with the 'semi permanent' labelling i've used wash in wash out dyes that have lasted longer"
52.5%

tried different dyes

"tried different dyes and this is the one where i stopped looking"
52.2%

beware of colour no

"but beware of colour no way have i ever seen a pillar box this colour 🤣"
52.0%

a good look

"not a good look"
52.0%

stain my skin

"i have bought a few dyes of the directions range and up until now i have had it constantly stain my skin and ruined my work top"
51.8%

not there before

"it wasn't as bad for me but it left a nasty orange tint to my roots that was not there before"
51.6%

letdown for this product

"staining is really the letdown for this product truly upset with this"
51.6%

purple plum tints

"i really hate those purple plum tints you get on the high street and at first i thought it had turned out like that"
51.5%

removal scrubs ashes

"still getting rid of the color on the skin is very difficult i tried everything: soap of courses nail polish removal scrubs ashes"
51.5%

hair ruined

"i'm so upset i spent so much money on this only to have my hair ruined!"
51.4%

particularly cheap

"very disappointed it wasnt particularly cheap!"
51.2%

vitamin c bicarbonate

"it was only supposed to last up to 8 washes but about 30 washes later and numerous potions like vitamin c bicarbonate of soda lemon vinegar to get it out the highlights in her brown hair are still bright green"
51.1%

just barely

"we put this on the blonde bleached streaks in my hair and you can just barely tell i've done something to my hair no pink to be seen as such"
51.1%

slime stuff

"also it smells funny a little like play doh or like that green slime stuff"
51.1%

n't rate on longevity

"only used it last night so can't rate on longevity"
50.8%

slight lilac tint

"we've previously used pink from this brand and it worked amazingly but this time a slight lilac tint at the very ends"
50.8%

just annoying

"i'm sure my purple shampoo will fix this but it's just annoying"
50.7%

very small

"would recommend buying it but keep in mind that the tubs are very small"
50.7%

of the yellow sections

"it turned my very light patches a lilac white colour and didn't even touch any of the yellow sections so now my hair is even more mismatched than it was before"
50.5%

none sulphate shampoo

"colour washed out in the first was washed my hair with cold water and with a none sulphate shampoo"
50.4%

have n't given 5 stars

"it was a bit drippy and fairly messy the only reason i haven't given 5 stars "
50.4%

just looked a bit dirty

"all he was left with was a very slight orange tinge that just looked a bit dirty"
50.3%
...

Top positive statements

Statement Strength**
"This colour is far more blue than lilac and washes out to a bright turquoise or green colour on bleached hair" 93.1%
"Great product and excellent value." 93.1%
"Amazing service seriously thanks for delivering it so fast it arrived one day before the estimated date." 93.1%
"great red colour topped up my colour as it was starting to go Orange turned out great will defintly buy this again" 93.1%
"Excellent product very vibrant very impressed how well it Takes to the hair I would definitely recommend it to anyone who wants to go red 😁" 93.1%
"Great colour lasts long and easy to use" 93.1%
"Very vivid colour lasts long beautiful" 93.1%
"and the colour is absolutely stunning so chuffed with it." 93.1%

Top negative statements

Statement Strength
"Complete waste of time money and effort!" 87.5%
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Positive mentions

Mentioned Object Mentioned in Strength
no data!

Negative mentions

Mentioned Object Mentioned in Strength
Manic Panic
"i should have gone with Manic Panic"
74.8%
LMAO
"LMAO not happening"
53.6%

Emotion analysis

Positive tone

Neutral tone

Negative tone

29.2% 38.5% 32.3%
  neutral 38.1%
  worry 27.8%
  happiness 15.3%
  fun 4.2%
  relief 3.7%
  love 3.2%
  sadness 3.0%
  surprise 1.9%
  anger 0.7%
  enthusiasm 0.5%
  empty 0.5%
  hate 0.5%
  joy 0.5%
  fear 0.2%

* analysis performed using Artificial Intelligence (AI) methods, data for the analysis has been gathered from multiple publicly accessible sources.
** strength is the level of sentiment expressed in a sentence, phrase or keyword. It ranges from 0 to 100%
prices and sales statistics are updated daily

last analysis update 2022-01-20