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4 x La Riche Directions Semi-Perm Hair Colour Apple Green


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This product is the best!

Top rated in Hair Care - Hair Colour

1. 4 x La Riche Directions Semi-Perm Hair Colour Apple Green

 [Senti score 72.2%]



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Best price: £13.29

Product Summary

  • La Riche Directions semi-permanent hair dyes come in a fabulous range of intense, vivid colours.
  • All colours can be mixed together which means that the possibilities are endless! A test on a hair strand is always recommended.
  • Please note: the colour charts have carried out on bleached hair, so the actual result may differ on darker hair.

Product Attributes

  • Size: 88 ml (Pack of 4)

Brand

La Riche


Compare with other product in Hair Care - Hair Colour category


Product Review Analysis*

Positives

Neutrals

Negatives

60.8% 11.3% 27.8%

Senti score  [72.2%]

* hover your mouse over a word to see more details
happy lovely complete waste patchy amazing best rather disappointed absolutely stunning worst super pleased pale leave expensive beautiful stained terrible waste messy love excellent great cheap perfect absolutely beautiful vibrant stain disappointed

Pros & Cons

super pleased

"super pleased"
100.0%

absolutely beautiful

"it came out absolutely beautiful!"
100.0%

absolutely stunning

"easy to use and an incredible colour more vibrant purple at first glance but absolutely stunning"
100.0%

bright gorgeous

"i put this colour in my dark blonde auburn hair and it came out such an bright gorgeous shade of red super pretty i love it it's great value for money but because it's semi permanent it won't last forever great product"
100.0%

excellent product

"excellent product and price really liked the semi permanent colour for our teenage girl just wanting a colour in the 6 week holidays"
100.0%

brilliant results

"have used this product loads of times in this colour and had brilliant results but this was an absolute waste of money used 2 pots on my coloured blonde hair and after following instructions you could barely tell the difference i’m fuming as don’t have option to complain or return it’s either old out"
100.0%

brilliant hair colour

"brilliant hair colour"
100.0%

incredibly vibrant

"the initial application is incredibly vibrant too"
100.0%

really bright

"the colour i got from this one was really really bright red"
100.0%

amazingly bright

"easy to use amazingly bright colour love this product"
100.0%

glorious colour

"glorious colour!"
100.0%

super impressed

"coverage is fab super impressed and it was such a good price"
99.9%

genuine product

"it is the genuine product"
99.9%

amazing colour

"my hair is an amazing colour!"
99.9%

incredibly bright

"this dye creates incredibly bright colours on bleached hair"
99.9%

simply stunning

"on bleached hair simply stunning"
99.9%

very bright

"ordered the apricot dye and it's turned out pretty well so far this was over a bleached section of hair so it's very bright"
99.8%

amazing toner

"amazing toner for blonde hair!"
99.7%

super speedy

"great service and price super speedy dispatch too!"
99.7%

best thing

"best thing i have found after years of being a blonde is firstly dye your roots"
99.6%

really good

"really good product 1 pot was plenty to cover my hair some staining on the hands but washed off easily enough"
99.3%

best results

"best results are on bleached hair though!"
99.3%

little damaged

"packaging was a little damaged this time ordering it but overall it was fine as always"
99.1%

super patchy

"loved it however unless your hair is completely bleach blonde it goes super patchy when fading not that the faded colour is bad but it was just clinging to certain parts and i'm naturally a light blonde so i thought it would take better i will buy again as i love it"
99.1%

amazing product

"amazing product"
98.5%

great results

"easy to use and great results !"
97.6%

charity fundraiser

"bought this as dyed my hair for a charity fundraiser"
97.4%

good colour

"two pots did the whole hair with good coverage and good colour"
96.3%

perfect thanks

"perfect thanks"
95.9%

original hair colour

"my original hair colour is very dark brown it is now various shades of brown and red and grey"
95.1%

vary slightly

"shades seem to vary slightly and may be based on individual ph bleaching dye and base hue"
94.5%

really fast

"i got really fast and informative help from the seller so i do recommend purchasing it"
93.7%

favourite hair

"my favourite hair dye!"
93.7%

amazing and vibrant

"this has barely faded and my hair is still amazing and vibrant"
93.1%

colour is amazing

"colour is amazing!"
93.1%

love love love

"love love love this"
93.1%

great and cheap

"great and cheap compared to in the shops!"
93.1%

came out amazing

"the colour came out amazing!"
92.6%

very satisfied

"very satisfied!"
91.8%

excellent delivery time

"great colour and excellent delivery time"
90.9%

enjoyed the colour

"i used this colour of direction pot before and enjoyed the colour but that was some years ago"
90.7%

turned out amazing

"as i dyed it all together i was a little worried it would come out as a brown blob but my god it turned out amazing!"
90.7%

super awesome

"super awesome dye"
90.6%

lovely colour

"works brilliantly & i often have people pass comment on what a lovely colour it is"
90.3%

excellent coverage

"excellent coverage two tubs of mint green remnants after colour stripping"
89.7%

flattering and vibrant

"very flattering and vibrant"
89.2%

vibrant and strong

"the colours are so vibrant and strong"
89.2%

strong and great

"strong and great for taking out yellow"
89.1%

good galue

"ive used this product before last quite a long time good galue for money"
88.8%

love the colour

"absolutely love the colour"
88.7%

nice an bright

"the best hair covering i've had in a long time colour stops nice an bright"
88.6%

bright and vibrant

"even mixed with conditioner still super bright and vibrant"
88.5%

beautiful colour

"the rose red is a beautiful colour and definately has more staying power than most of these types of colour"
88.4%

really happy

"i think it would need to be on bleached hair to get a truly violet look but i am really happy with it as is"
88.4%

works best

"will definitely buy again when i start running out : remember that this works best on bleached very light blonde hair"
88.3%

great colur

"love this hair colour great colur and doesn't bleach would definitely recommend"
88.0%

great valve

"great valve for money"
88.0%

well bleached

"really nice colour when applied to well bleached hair"
87.7%

arctic blue colour

"i went for the arctic blue colour"
84.9%

decent time

"it colours conditions and lasts a decent time before fading"
75.0%

look great

"after pre lighting my hair a week before thou6this colour would look great but how wrong i was washed my hair once and the colour was virtually gone would not buy again"
75.0%

good coverage

"two pots did the whole hair with good coverage and good colour"
75.0%

looks amazing

"turned out a deep plum which looks amazing"
75.0%

works well

"good price aways works well"
75.0%

fairly quickly

"it does wash out fairly quickly but this is to be expected for all pink hair dyes!"
75.0%

great deal

"it is a great deal"
75.0%

good price

"coverage is fab super impressed and it was such a good price"
75.0%

best price

"this product is by far the best quality & the best price!"
75.0%

great price

"great product gentle on hair and great price"
75.0%

good points

"good points and bad up to you to weigh them up!"
75.0%

gives amazing

"it gives amazing vibrant results on pre lightened hair top up once a week to keep colour depth as it fades each time you shampoo"
75.0%

nice color

"easy to use need to wait around 1 hour before wash wash your hair with cold water nice color nice product"
75.0%

speedy delivery

"fantastic colour flame speedy delivery"
74.9%

free products

"it lasts for so long on my hair if use sulphate free products!"
74.9%

great value

"delivery to me in france is really quick and the 4 pots of dye are great value for money"
74.9%

really quick

"delivery to me in france is really quick and the 4 pots of dye are great value for money"
74.9%

really well

"mine is platinum and it took really well"
74.9%

fast delivery

"exactly what i wanted and fast delivery"
74.9%

pretty bright

"however it was easy to use and was pretty bright"
74.9%

soooo lovely

"and this is just soooo lovely a colour"
74.9%

looks great

"and my grey hair looks great however my blonde hair will not turn grey!"
74.8%

love directions

"absolutely love directions it holds so well in the hair"
74.8%

very quickly

"the hairdye arrived very quickly and is much cheaper to buy than in salons!"
74.8%

perfect shade

"dyed my previously highlighted hair the perfect shade of pastel pink"
74.8%

smells nice

"it conditions my hair fantastically and it smells nice too"
74.7%

simple instructions

"nice simple instructions and very easy to use"
74.7%

being shipped

"delivery was amazing was here within two days if being shipped"
74.7%

achieve full

"i section my hair when applying and comb through to achieve full and even distribution"
74.7%

vivid blue

"90% of the dye on bleached blonde hair went green and the other 10% went a ghastly vivid blue"
74.7%

fantastic hair

"directions is a fantastic hair dye i've used it for years"
74.6%

lovely effect

"i loved the colour and how it took especially to my greys lovely effect"
74.6%

best color

"flamingo pink from la riche is the best color that ever happened to me"
74.5%

beautiful colours

"much safer on the hair and so many beautiful colours to choose from"
74.5%

best value

"best value for money and i love this hairdye"
74.5%

lovely colours

"non damaging love the smell lasts quite well considering and lovely colours"
74.5%

reliable directions pots

"and in the end have came back to the old reliable directions pots"
74.5%

vibrant results

"it gives amazing vibrant results on pre lightened hair top up once a week to keep colour depth as it fades each time you shampoo"
74.5%

looked great

"the vermillion red looked great on my hair"
74.5%

class love

"class love this colour"
74.5%

amazing price

"amazing price"
74.5%

bright blue

"my daughter coloured her hair weeks ago and it’s still a bright blue"
74.4%

peach colour

"came out a lovely pinky peach colour and only left in for 15 mins"
74.4%

magenta colour

"wow beautiful fluorescent magenta colour as a result of flamingo pink"
74.4%

lilac colour

"my advice to anyone would be to have the lightest blonde hair before using the lilac colour"
74.4%

temp colour

"brilliant but i don't advice it for temp colour"
74.4%

purple colour

"if you are looking for a deep rich purple colour for your hair i would highly recommend this product"
74.4%

enriching colour

"luxurious enriching colour!"
74.4%

thou6this colour

"after pre lighting my hair a week before thou6this colour would look great but how wrong i was washed my hair once and the colour was virtually gone would not buy again"
74.4%

blonde colour

"wasn't very pleased with this item put it on bleached hair hair was a warm blonde colour and came out bright pink!"
74.4%

nicely 👍🏻

"just tones my hair nicely 👍🏻"
74.4%

pretty quickly

"applied to bleached hair turned out to be more of a light reddish pink which turned into peachy pink which was nice but faded pretty quickly"
74.4%

excellent value

"excellent value for money!"
74.4%

will probably

"so far i am very happy with it will probably buy again"
74.4%

pretty good

"the value is pretty good though you get 4 dyes for the price of 2 1 2 and if you dye your hair frequently that's a bargain as half a tub lasts for 2 dyes depends on how long your hair is"
74.4%

amazing value

"amazing value for money"
74.4%

good choice directions

"always a good choice directions are amazing"
74.4%

pretty well

"ordered the apricot dye and it's turned out pretty well so far this was over a bleached section of hair so it's very bright"
74.4%

very easily

"stains skin and white shower tray very easily so make sure you have a good shower spray!"
74.4%

vibrant color

"vibrant color and i usually use some with conditioner when i do my hair wash to prolong the pigment"
74.4%

good condition

"turned up very quickly and in good condition"
74.4%

more vibrant

"easy to use and an incredible colour more vibrant purple at first glance but absolutely stunning"
74.3%

cherry colour

"my hair is now a gorgeous deep cherry colour the lighter parts of my hair are more vivid cherry but i love it"
74.3%

delivered promptly

"not only was my dye delivered promptly and undamaged but the supplier adjusted my order when i asked as i did not want 4 of the same colors but a combination"
74.3%

very versatile

"i used a different brands’ blue after stripping most of this green out and now have an awesome blue green pastel look going on so it’s very versatile"
74.3%

super easy

"very vibrant and super easy to use as it’s pre mixed"
74.3%

faded nicely

"amazing stuff i used 2 pots on my long thick hair after lightening it and the colour lasted weeks with 2 3 washes a week and faded nicely too"
74.3%

good packaging

"quick delivery and good packaging from seller"
74.3%

good value

"great dye good value"
74.3%

delivered quickly

"delivered quickly"
74.2%

lasting effect

"this covers the roots with more color and then when you put the le riche on top it gives a much deeper and long lasting effect"
74.2%

quality product

"same as always reliable quality product"
74.2%

recommend directions

"would recommend directions for bright colours"
74.2%

really nice

"really nice colour when applied to well bleached hair"
74.2%

soft and shiny

"plus i cannot stop running my fingers through my hair as it is so soft and shiny!"
74.2%

great item

"great item"
74.2%

happy customer

"happy customer"
74.1%

well worth

": of course it needs to be bleached before hand but it's well worth it!"
74.1%

perfect product

"perfect product"
74.1%

bright hair

"i used to use directions when i was a teenager and many years later decided to go back to my fun bright hair"
74.1%

ordering more

"will be ordering more"
74.1%

bright for ages

"the colour will stay bright for ages!"
74.1%

looks fantastic

"it looks fantastic!"
74.0%

lovely condition

"i bleached hair then used the blue dye hair is in lovely condition the dye is very conditioning"
74.0%

very pretty

"the colour silver itself is very pretty"
74.0%

more vivid

"my hair is now a gorgeous deep cherry colour the lighter parts of my hair are more vivid cherry but i love it"
74.0%

covering my grey

"lovely colour thank you covering my grey"
74.0%

very reasonable

"superfast delivery item as described at a very reasonable price"
74.0%

always delivers

"have been dying my hair with this product for 4 years now and it always delivers"
74.0%

very happy

"arrived when expected : very happy with this item"
74.0%

with colour

"fantastic really pleased with colour"
74.0%

cost effective

"will definitely be sticking with directions cost effective too!"
74.0%

excellent service

"ordered on sunday night and it came tuesday morning excellent service will buy again"
73.9%

lovely shade

"lovely shade of pink and can be mixed with other colours in the range to make different shades"
73.8%

looked vibrant

"the colour looked vibrant and we left it on for the required time"
73.8%

week holidays

"excellent product and price really liked the semi permanent colour for our teenage girl just wanting a colour in the 6 week holidays"
73.8%

treat yourself

"treat yourself"
73.8%

gorgeous result

"such a gorgeous result"
73.8%

bleach session

"i love all the other colours i've tried from the directions range this just didn't make my hair silver it struggled to get with of any brassiness after my bleach session"
73.8%

look lovely

"i look lovely!"
73.8%

some colour

"i wanted to put some colour in and was perfect!"
73.8%

always good

"always good"
73.8%

apply colour

"on fully dry hair apply colour with a brush your fingers are fine too but you’ll probably need a comb to make sure your hair is well saturated cover the streaks with tinfoil or the whole head with a shower cap wait for at least 2 hours if you want an intense long lasting effect rinse until water runs clear condition and style as usual i find it doesn’t damage my hair and the result is great until you’ve washed it a few times"
73.7%

delivery and value

"quick delivery and value for money"
73.7%

range this

"i love all the other colours i've tried from the directions range this just didn't make my hair silver it struggled to get with of any brassiness after my bleach session"
73.7%

perfect condition

"this purchase arrived very quickly in perfect condition and as described"
73.7%

gorgeous shade

"gorgeous shade and easy to apply and a bargain price!"
73.7%

good product

"good product"
73.7%

stayed vibrant

"this one definately stayed put on the roots and all over and stayed vibrant for weeks but"
73.6%

silky smooth

"good product made my hair feel silky smooth"
73.5%

staying power

"the rose red is a beautiful colour and definately has more staying power than most of these types of colour"
73.4%

fantastic product

"fantastic product"
73.4%

looked perfect

"wanting dark silver hair this looked perfect after using 2 tubs of it and leaving it on for a hour and a half its only made my hair a little lighter with a few strands of light silver"
73.4%

nice product

"easy to use need to wait around 1 hour before wash wash your hair with cold water nice color nice product"
73.4%

cool water

"seal your hair follicles with cool water after showering to prevent colour loss when rinsing"
73.4%

good quality

"fast delivery and good quality"
73.3%

lasting colour

"i bought atlantic blue long lasting colour"
73.3%

naturally and light

"her hair is blonde naturally and light so this definitely helps the brightness x"
73.3%

delivery was fast

"the delivery was fast"
73.3%

very impressed

"very impressed :"
73.2%

deep colour

"i use the poppy red on top of bleached blonde no conditioner in between and i love the deep colour that it turns out"
73.2%

bright colour

"bright colour lasts a while unlike most semi permanent hair colours easy to apply with no harsh smell or mess"
73.2%

loves them

"my wife loves them"
73.0%

strong enough

"this colour is strong enough to stain the white hair without using harsh chemicals before hand and it's gentle on your skin too"
73.0%

lovely product

"lovely product it didn't ruin my hair and gives a vibrant color"
72.9%

amazing service

"amazing service and i'm sure i'll be buying more to keep my hair very pink!"
72.9%

hairdresser compliments

"i have been using this product for 2 years now and everyone including my hairdresser compliments me in the shade"
72.9%

blond hair

"this colour was put onto blond hair i have also ordered a poppy red for my daughter i only left it on for 35 mins and it’s taken extremely well"
72.8%

what products

"the flamingo pink is my favourite shade of pink it last roughly 3 4 weeks depending on how much you wash your hair and what products you use"
72.8%

bright fushia

"great colour but turned out bright fushia not red"
72.7%

grey hence

"my hair is now naturally salt and pepper grey and after bleaching to bring the brown strands down to blond there is tendency for those hairs to show green instead of blue grey hence the bit of lilac to counter this"
72.7%

wasnt happy

"it's good for its money however i wasnt happy when it got delivered as it was late and when i opened the box one of the tubs had leaked"
72.6%

fantastic value

"fantastic value for four pots especially with free delivery"
72.6%

always reliable

"same as always reliable quality product"
72.6%

highly recommended

"highly recommended"
72.6%

just over half a

"i used just over half a tub on a chin length bob which is probably more than you need as it came out incredibly bright so i washed it three times to fade it a little before going out it was still bright!"
72.5%

outcome colour

"i liked the outcome colour even though my hair is very dark"
72.5%

lasted far better

"the likes of manic panic etc have lasted far better"
72.4%

lasts a while

"bright colour lasts a while unlike most semi permanent hair colours easy to apply with no harsh smell or mess"
72.4%

would recommend

"so far i would recommend"
72.4%

take properly

"i think your hair has to be seriously light almost white blonde for it to take properly"
72.1%

vibrant colours

"vibrant colours on pre bleached hair which definitely had the dreaded orange so we weren't sure what the outcome would be "
72.0%

much better

"so much better"
71.9%

quite well

"non damaging love the smell lasts quite well considering and lovely colours"
71.8%

always happy

"always happy"
71.7%

semi permanent colour

"excellent product and price really liked the semi permanent colour for our teenage girl just wanting a colour in the 6 week holidays"
71.6%

protection shampoo

"also if you add a pot of this to some colour protection shampoo and leave in for 3 minutes when you go in bath it gives you a top up on your hair colour"
71.3%

tone directions colour

"for a more vibrant tone directions colour is one of the best i have ever used!"
71.3%

nice silvery tone

"it provides a nice silvery tone provided hair is bleached light enough however just after dying hair can have a tint of purple that should fade with washing"
71.3%

green colour

"it makes my hair go jet black then after a few washes it tinges a gorgeous green colour over the top"
71.2%

colour thanks

"fast delivery great colour thanks"
71.2%

buying again

"will definitely be buying again!"
71.2%

increase the heat

"i leave this colour on as long as i can be bothered to wait with a plastic shower cap on to increase the heat"
71.0%
...

rather disappointed

"rather disappointed"
99.9%

complete waste

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"
99.9%

terrible waste

"terrible waste of money"
99.3%

really patchy

"put this on top of bleach blonde hair and after just 2 washes it went really patchy!"
99.1%

very disappointed

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"
99.0%

awful stuff

"awful stuff"
98.7%

worst mistake

"thought i'd try directions and honestly it was the worst mistake"
98.7%

absolutely awful

"this product is absolutely awful and i would avoid"
98.6%

bloody awful

"bloody awful!"
98.5%

before dying

"must bleach before dying"
97.4%

absolutely terrible

"absolutely terrible!"
96.7%

extremely dissatisfied

"extremely dissatisfied"
95.9%

total embarrassment

"meant to be a nice lilac colour and used 4 tubs on my hair and my hair was left looking in this state total embarrassment!"
90.8%

super disappointed

"super disappointed"
89.9%

worst iv ever used

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"
89.9%

makes a mess

"it rinses out quite clear compared to the magenta version of the same brand which makes a mess in your bath but the colour lasts quite a while"
89.8%

came out very dull

"came out very dull barely a blue tint"
89.8%

waste of money

"most shocking hair dye i've used i've got bleach blone hair and it hasn't touched it at all waste of money"
89.8%

quite pale

"i have different variations on pink but the majority of my hair is quite pale and you can’t really tell that it’s pink"
89.5%

drip stains

"the shower tiles now have permanent faded purple drip stains"
88.4%

miserable its heart

"now i'm soooooo miserable its heart breaking"
86.5%

fades quickly

"it fades quickly"
75.0%

already broken

"i am aware this was the last in stock at the time of purchase and am wondering if it was already broken before they even dispatched it!"
74.9%

tepid water

"another tip to longevity of colour is to wash your hair in baby shampoo in tepid water no more than 30c"
74.9%

dying again

"i use it to keep the vibrancy of the colour between dying again with permanent colour"
74.9%

star sorry

"only reason i have given this a 2 star sorry"
74.9%

dosent damage

"dosent damage the hair"
74.9%

dying skills

"it still needs touching up but that's totally on me my bad dying skills not the quality of the colour"
74.9%

only issue

"the only issue i have with it something i think i have already seen mentioned in another review which is that if you scratch your head you nails and hands will be covered in blue no matter how much of the dye you have washed out"
74.9%

most shocking

"most shocking hair dye i've used i've got bleach blone hair and it hasn't touched it at all waste of money"
74.9%

nothing significant

"i've washed my hair once since and the color has washed out a little but nothing significant"
74.8%

wouldnt waste

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"
74.7%

arrived bang

"product arrived bang on time considering the circumstances i was expecting a delay but that didn't happen"
74.6%

really tight

"for guys with a really tight haircut on the side like me the short hairs will go much pinker than the rest of your hair if you're not careful so after 7 minutes i wiped it off the sides of my head allowing the top of my head to develop for longer"
74.6%

would avoid

"this product is absolutely awful and i would avoid"
74.6%

remove those stains

"very hard to remove those stains from ceramic"
74.6%

nasty smell

"not at all messy and no nasty smell"
74.6%

minor inconvenience

"this is only a minor inconvenience though"
74.5%

litreally washed

"washed off and litreally washed off"
74.5%

dying brush

"the only downside is the size shape of the pots as they’re too narrow for a dying brush so you have to decant it into a bowl"
74.3%

become expensive

"can also become expensive for anyone with long hair as i had to dye it nearly weekly to retain a strong silver and i need one tub for my hair mid back length "
74.3%

wash out quickly

"due to it being semi permanent it does wash out quickly especially if you use product and heat on your hair and dye does have a tendancy to rub off on pillows"
74.0%

zero stars

"i would have left zero stars if i could!"
74.0%

virgin hair

"only use on colour treated hair it doesn't take on virgin hair at all!"
73.8%

have washed

"the only issue i have with it something i think i have already seen mentioned in another review which is that if you scratch your head you nails and hands will be covered in blue no matter how much of the dye you have washed out"
73.5%

returning this

"when they came i was so excited until i opened them and saw a complete mess hair dye everywhere in the box on the amazon box i'm pretty sure i ordered 4 not 2 and a half tubs one of the tubs was covered in dye and there wasn't a peel of tab of the dye and i'm not happy and i'm returning this"
73.5%

looks awful

"where the colour has actually come out is very patchy and looks awful"
72.8%

wash out completely

"probably i should wear gloves and don’t do it in the bath though hahah i highly recommend those colours as they are good to have a intensive colour change but they will wash off to be lighter and then you can do another colour it will not wash out completely though so please be aware"
72.6%

pure white

"if your hair is pure white from bleaching it it will be more blue then silver"
72.5%

needed 3 tubs

"i hadn't used this product for 20 years it still works great i massage the dye into my hair until it is a creamy consistency and leave in for 3 plus hours because my hair is thick and quite course i bleached my hair first i have very long hair i needed 3 tubs it doesn't cover up grey hair still a good"
72.1%

blue tubes

"i bought neon blue packet says neon blue tubes say neon blue"
71.8%

loses intensity

"it loses intensity after 4 5 washes but the effect is quite nice as it ends up being a light green ish shade"
71.3%

wasted on a defected item

"so now my money has been wasted on a defected item"
71.0%

slightly washed

"my hair was red on top of bleached hair previously but a slightly washed out more orange tone of red this is more pinker deep red"
70.7%

cold colours

"i have also tried the purples which look fab but wasn't for me it didn't go down too well when removing so i now know to stay away from cold colours but maybe that's because i am naturally ginger?"
70.6%

dark tulip

"and dark tulip over xxl live purple"
70.6%

dark strawberry

"blonde with copper dark strawberry and light and some greys coming through"
70.6%

dark purple

"bought this product was ment be rose red but it was dark purple there no way of changing it or returning it so waste of £20 brilliant !"
70.6%

stained everything

"faat delivery but the colour came oit nothing like its suppose to its stained everything and my hair is green not blue!"
70.4%

very patchy

"it was very patchy"
69.8%

wasted our time and money

"would not recommend as the dye didn't even stick to my hair and just wasted our time and money"
68.8%

waste your money

"don't waste your money"
68.1%

stain your hair

"it does last a while mine lasted over a month and it does stain your hair!"
67.8%

disappointed about this

"disappointed about this after so many good reviews i thought this would give me a nice dark silver colour"
67.1%

wash off to be lighter

"probably i should wear gloves and don’t do it in the bath though hahah i highly recommend those colours as they are good to have a intensive colour change but they will wash off to be lighter and then you can do another colour it will not wash out completely though so please be aware"
67.0%

permanent dyes

"like with other non ammonia non permanent dyes you have to leave it on a lot longer than it says unless you have very light coloured hair so i’d recommend putting it on for at least a couple of hours"
67.0%

washed out quickly

"washed out quickly"
66.4%

very heavy

"another go at it and my hair will have a very heavy hint of silver"
66.3%

looks nothing

"it looks nothing like the picture they advertise with the product"
66.3%

fades after one wash

"this product has left it feeling dry and the colour fades after one wash"
66.3%

would definitely

"i would definitely not recommend"
66.2%

they stain

"of course they stain!"
66.1%

lukewarm water

"just for reference i only washed my hair in lukewarm water and used l’oréal colour protect shampoo which i used before when i had blue hair which i had done in a salon and the shampoo was fine with my other hair colour brand"
65.7%

dying dry shampoo

"wait a minimum of 2 days before washing after dying dry shampoo is your friend "
65.7%

facial exfoliator

"i also got some all over my neck forehead and hands again whoops but with a quick facial exfoliator it was off and no stains!"
65.6%

washed out a little

"i've washed my hair once since and the color has washed out a little but nothing significant"
65.6%

bleeds like crazy

"smells pretty good and it’s cheap but the colour bleeds like crazy for up to 3 washes after by which time it already starts to slightly fade "
65.5%

starts to fade

"fast delivery and i’ve got plenty under the sink for when it starts to fade"
65.5%

cruelty free

"the dye does not smell is cruelty free"
65.3%

bleed onto bed sheets

"midnight blue directions goes on very nicely and lasts for ages the only issue with this colour is that it's so extremely pigmented that it will bleed onto bed sheets and collars of tshirts for weeks i only need to wash my hair once a week so maybe if you do it more often it might be okay"
65.3%

pretty expensive

"it was getting pretty expensive"
65.1%

dirty green either

"5 weeks this bright too and the pastel colour after isn’t a dirty green either ☺️"
64.6%

torn but thought

"i read the reviews and was torn but thought i would try it anyway"
64.5%

with vaseline

"just make sure you are careful during the application process and cover areas you don't want dyed with vaseline as it is quiet hard to remove the dye from your skin"
64.1%

ridiculously porous

"i'm guessing my hair is ridiculously porous so soon as i get this purple abomination off my roots i'll mix the toner with conditioner and see what happens!"
63.8%

dont waste

"dont waste your money or do as some suggest and go to poundland to get it n try it at their cost"
63.6%

slightly fade

"smells pretty good and it’s cheap but the colour bleeds like crazy for up to 3 washes after by which time it already starts to slightly fade "
63.5%

purple streaks

"i mix this with conditioner and use it as a white toner the purple eliminates yellow in my hair cause its opposite its good for that except it does come out with light purple streaks in sometimes but i don't really mind :p"
63.2%

arrived broken

"cannot fault the product however the fact that 2 out of the 4 pots i ordered arrived broken leaking lovely orange dye all over the box which had been bashed on one side"
61.9%

lack of skill

"because my original blonde was different shades & unevenly applied through lack of skill so the blue has turned out in different shades"
61.4%

very obvious

"i did leave it in for a lot longer 40mins than the directions on the tub suggested as i have a few dry areas in my hair that take longer to absorb the dye and as i am doing my entire head blue it's very obvious if certain areas are different colours"
61.3%

leaking everywhere

"item came completely damaged and leaking everywhere!"
61.3%

very poor quality

"very poor quality and not worth the money"
61.2%

looks ridiculous

"looks ridiculous!"
61.1%

damage my hair

"use this all the time it’s vibrant and doesn’t damage my hair💜"
60.9%

destroy my curly hair

"i like that this dye doesn't have bleach in it so it doesn't destroy my curly hair or change the texture in any way"
60.5%

fade even then

"the latter is more effective and it took two weeks of washing it everyday shampooing it twice each time for it to fade even then it was still a nice light pink colour"
60.4%

streaky 1st time

"easy to apply however went streaky 1st time so had to try again and worked better 2nd time round!"
60.3%

this problem

"unfortunately as many blue hair dye users know this colour won't come out easy and i will most likely have to dye my hair green in order to even out the colour dye it black or bleach it again multiple times in order to use another brand to fix this problem"
59.9%

before second

"so the first photo was my hair before second when my hair was bleached all over third is directions rubine over all my hair and it covered so even and i'm happy with the results!"
59.8%

after dying

"i usually also condition my hair after dying because it can still feel brittle due to the bleach"
59.1%

dying my hair

"i've been dying my hair for years i've gone loads of colours but this denim blue is by far my favourite"
59.0%

purple abomination

"i'm guessing my hair is ridiculously porous so soon as i get this purple abomination off my roots i'll mix the toner with conditioner and see what happens!"
58.8%

were already

"my expectations were already low as my hair was strawberry blonde so didn’t expect the full pastel effect to work on me"
58.0%

would not recommend

"would not recommend it !"
57.6%

n't come out blue

"didn’t lighten the hair first as yellow and blue make green but still didn’t come out blue but there was a change in colour"
57.6%

complete mess hair

"when they came i was so excited until i opened them and saw a complete mess hair dye everywhere in the box on the amazon box i'm pretty sure i ordered 4 not 2 and a half tubs one of the tubs was covered in dye and there wasn't a peel of tab of the dye and i'm not happy and i'm returning this"
57.4%

worry about that

"i lot of colour washes out when you rinse so don't worry about that"
57.4%

not impressed hair

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"
57.4%

dark brown

"i used the ebony dye expecting it to dye my hair a black or at least very dark brown and it came out very dark purple and turned my roots green"
57.2%

extremely pigmented

"midnight blue directions goes on very nicely and lasts for ages the only issue with this colour is that it's so extremely pigmented that it will bleed onto bed sheets and collars of tshirts for weeks i only need to wash my hair once a week so maybe if you do it more often it might be okay"
56.6%

not have any dislikes

"i did not have any dislikes"
56.5%

not very pigmented colour

"you don't get much product and it's not very pigmented colour was gone in 1 wash"
56.4%

have a few dry areas

"i did leave it in for a lot longer 40mins than the directions on the tub suggested as i have a few dry areas in my hair that take longer to absorb the dye and as i am doing my entire head blue it's very obvious if certain areas are different colours"
55.9%

with tones

"so i understand my hair is uneven with tones but"
55.9%

hair was not dyed

"she was very sad when she saw that her hair was not dyed"
55.9%

load of rubbish

"load of rubbish"
55.3%

riche website

"i followed the instructions and also read up on the la riche website to ensure i was doing it right and still nothing"
55.2%

wear gloves

"unless you want to stain your hands bright pink for the rest of eternity wear gloves"
55.2%

green not blue

"faat delivery but the colour came oit nothing like its suppose to its stained everything and my hair is green not blue!"
55.2%

barely any take

"i applied as per the instructions the first time and there was barely any take so the second time i applied to dry hair that had just been washed and it turned out perfectly on the blonde sections of my hair"
55.1%

sure on longevity

"i havnt washed it yet so not sure on longevity just yet"
55.1%

stains skin

"it's consistency doesn't lend itself to absorbing effectively with the hair the dye stains skin unlike anything i have seen before i had to resort to a mixture of water bleach and nail varnish remover to get it to a mild staining"
55.1%

gave me palpitations

"everytime i washed my hair the water would run pure deep pink which gave me palpitations every time it rained outside"
54.9%

slapped it on carefully

"i slapped it on carefully with a tinting brush and let it sit"
54.8%

truly horrendous

"truly horrendous"
54.8%

no reply to email

"no reply to email"
54.8%

no brush just tubs

"first thing no gloves no brush just tubs"
54.8%

very long hair

"i hadn't used this product for 20 years it still works great i massage the dye into my hair until it is a creamy consistency and leave in for 3 plus hours because my hair is thick and quite course i bleached my hair first i have very long hair i needed 3 tubs it doesn't cover up grey hair still a good"
54.7%

very long as definitely

"didnt last very long as definitely did not look like a bright lilac as pictured"
54.7%

it's patchy

"didn't take aswell as i'd hoped alot of it came out on rinsing after having the product on so it's patchy but i'll reapply and see how it goes"
54.7%

would not buy again

"would not buy again"
54.7%

no dyes like this

"don't last very long but no dyes like this do i have used probably every dye out there!"
54.7%

would not recommend at

"would not recommend at all"
54.7%

were no gloves

"it's a very easy to use colour but there were no gloves and the colour did not last"
54.7%

it's so patchy

"having to redo as it’s so patchy"
54.7%

supposed to be fire

"the colour was supposed to be fire"
54.6%

does n't work at

"tried on my natural grey hair but it doesn't work at all"
54.6%

not for brown hair

"i nearly did not buy this rubine colour based on some of the other reviews which stated it was not for brown hair but i am very glad i ignored them"
54.6%

n't look any different

"had faded blue hair didn't look any different!"
54.6%

n't what i wanted

"not necessarily a bad thing if that's what you're looking for but in my case this unfortunately wasn't what i wanted"
54.6%

very disappointing

"have used various red eyes before but this is very disappointing"
54.5%

harmful to hair

"great and non harmful to hair!"
54.4%

bought the silver

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"
54.4%

liquid to help fade

"i have to fade mine before going back to work so i washed it everyday use head and shoulders or washing up liquid to help fade it"
54.4%

fade as quickly

"colours are bright and do not fade as quickly as others!"
54.4%

bashed on one side

"cannot fault the product however the fact that 2 out of the 4 pots i ordered arrived broken leaking lovely orange dye all over the box which had been bashed on one side"
54.2%

n't expecting them

"my roots are ash blonde naturally and did not take up the color though i wasn't expecting them too"
53.9%

putting a red shampoo

"but it was worth it and now back to my blonde hair after putting a red shampoo on!"
53.9%

lots of old towels

"however lots of old towels are needed and it does get everywhere"
53.9%

gloves old towels

"i kept the colour on for about 25 minutes i fully recommend the advice that you need gloves old towels and some bleach to clean up the bathroom afterwards"
53.8%

all black bedding

"i find it easiest to buy all black bedding don't worry though it all comes out in the wash this is a particular relief when you tell hotel staff when you are checking out"
53.7%

barely a blue tint

"came out very dull barely a blue tint"
53.7%

much it will dull

"i'm currently unsure how much it will dull down as i've only just dyed it and its not had another wash yet"
53.5%

made the mistake

"iv been using directions for 3 years in between iv made the mistake of using different brands of colour bomb & iv always regretted it!"
53.5%

washed straight

"the colour and dye just washed straight out"
53.4%

smashed with hair

"i bought 4 together and 2 was smashed with hair dye everywhere!"
53.4%

still nothing

"i followed the instructions and also read up on the la riche website to ensure i was doing it right and still nothing"
53.4%

gone in 1 wash

"you don't get much product and it's not very pigmented colour was gone in 1 wash"
53.4%

green so so badly

"i want it green so so badly"
53.2%

brittle due to the bleach

"i usually also condition my hair after dying because it can still feel brittle due to the bleach"
53.2%

problem with direction's

"i've never had this problem with direction's before i wont be buying this particular shade again :"
53.2%

before i wont

"i've never had this problem with direction's before i wont be buying this particular shade again :"
53.2%

absolutely no colour

"left absolutely no colour on blonde hair"
53.1%

purple so dont expect

"it will leave some of your hair blue purple so dont expect miracles"
53.0%

black will fade

"the green shade is also very long lasting and if used on lighter hair shades this seems to be what the black will fade to"
53.0%

does n't wash out nicely

"not enough pigment and doesn’t wash out nicely!"
52.9%

silicone shampoo

"this is the process i follow: wash hair ideally with a non silicone shampoo and do not apply any conditioner serum or product"
52.8%

patchy and only

"also to mention i had bleached my hair twice prior to putting the colour on so it should have stuck to it no bother not went all patchy and only colouring parts"
52.7%

not just a toner

"this does dye your hair and is not just a toner but your hair needs to be very very light first"
52.7%

quite what i expected

"totally different shade than on the picture more blue than anything still nice but not quite what i expected"
52.7%

their battering

"packaging could do with some more protection as both pots were on the same side of the box the amount of dye left in them after their battering was under half a pot so unable to dye my hair as planned"
52.5%

no good on a holiday

"no good on a holiday if you swim a lot though"
52.5%

what a waste

"what a waste"
52.3%

some serious issues

"it has some serious issues with water"
52.3%

just has n't taken

"my daughter is very light blonde and it just hasn’t taken"
52.1%

sooo sooo bad

"sooo sooo bad!"
52.1%

really did n't like

"it may suit some people but i really didn't like it"
52.1%

losing a lot of colour

"also when you wash your hair you are constantly losing a lot of colour"
52.1%

full marks

"full marks for value for money"
51.9%

seemed pleased

"the missus seemed pleased"
51.8%

ignored them

"i nearly did not buy this rubine colour based on some of the other reviews which stated it was not for brown hair but i am very glad i ignored them"
51.7%

wish i hadnt done

"i read the reviews and went against them which i now wish i hadnt done"
51.6%

to bleach first

"i was advised not to bleach first"
51.5%

strawberry blonde tint

"slight strawberry blonde tint in some lights but nothing more"
51.5%

trying to remove the

"we have now spent almost 2 weeks with washing hair morning and evening trying to remove the dye but no luck"
51.5%

very long lasting

"the green shade is also very long lasting and if used on lighter hair shades this seems to be what the black will fade to"
51.4%

pastel shade

"i even lightened hair more blonde so a pastel shade would take but its so faint if at all in places"
51.3%

vitamin c masks

"i have removed pink before but 4 colour removers later several ash colours unred colour remover vitamin c masks nothing removes this!"
51.1%

retain a strong silver

"can also become expensive for anyone with long hair as i had to dye it nearly weekly to retain a strong silver and i need one tub for my hair mid back length "
50.8%

very small

"it didn’t do much to my thoroughly bleached hair other than a very small patch of pink on one side of my fringe which to be fair was a lovely colour for about a day or two but came straight out in the wash "
50.7%

yellow lengths

"i now have orange roots and illumious yellow lengths"
50.7%

patchy bleach

"really happy with the vibrancy and even cover it gave over my patchy bleach job!"
50.6%

absolutely nothing

"did absolutely nothing!"
50.4%

clearly not blue

"however the result is clearly not blue but very bright purple im guessing its plum "
50.3%
...

Top positive statements

Statement Strength**
"Excellent product excellent service." 100.0%
"Brilliant hair colour" 100.0%
"Straight forward to use and a nice bright colour." 93.2%
"Perfect colour thank you" 93.1%
"The colour came out amazing!" 93.1%
"great colour and excellent delivery time" 93.1%
"Excellent product and price really liked the semi permanent colour for our teenage girl just wanting a colour in the 6 Week holidays" 93.1%
"Lovely colour Thank you covering my grey" 93.1%

Top negative statements

Statement Strength
"Extremely dissatisfied." 95.9%
"Quite disappointed that i'll have to be with purple hair for 4 tubes." 93.1%
"Midnight blue directions goes on very nicely and lasts for ages the only issue with this colour is that it's so extremely pigmented that it will bleed onto bed sheets and collars of tshirts for weeks I only need to wash my hair once a week so maybe if you do it more often it might be okay" 87.3%
"This product is absolutely AWFUL and I would avoid." 85.4%
"Washed off and litreally washed off." 74.9%
This product is the best!

Top rated in Hair Care - Hair Colour

1. 4 x La Riche Directions Semi-Perm Hair Colour Apple Green

 [Senti score 72.2%]



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Positive mentions

Mentioned Object Mentioned in Strength
Tuesday
"ordered on sunday night and it came Tuesday morning excellent service will buy again"
62.3%
Schwartzkopf
"will go back to Schwartzkopf real red asap!"
55.0%

Negative mentions

Mentioned Object Mentioned in Strength
Atlantic
"i bought Atlantic blue long lasting colour"
54.5%
Atlantic Blue Long
"i bought Atlantic Blue Long lasting colour"
54.5%

Emotion analysis

Positive tone

Neutral tone

Negative tone

41.9% 26.8% 31.3%
  neutral 26.8%
  worry 26.1%
  happiness 21.6%
  love 5.3%
  relief 4.8%
  fun 4.8%
  sadness 3.8%
  surprise 3.0%
  enthusiasm 1.5%
  joy 1.0%
  hate 0.8%
  anger 0.8%

* analysis performed using Artificial Intelligence (AI) methods, data for the analysis has been gathered from multiple publicly accessible sources.
** strength is the level of sentiment expressed in a sentence, phrase or keyword. It ranges from 0 to 100%
prices and sales statistics are updated daily

last analysis update 2022-01-20