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L'Oreal Elvive Colour Protect Conditioner for Coloured Hair,


Other products in Beauty | Hair Care - Shampoos
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Best price: £15.00

Product Summary

  • Maintains 80% of colour even after 28 washes
  • With colour-seal elixier, UVA/UVB filters and concentrated nourishment
  • Maintains colour intensity
  • Protects hair
  • Radiance of the hair is prolonged

Product Attributes

  • Width: 3.5 Inches,
  • Height: 9.0 Inches,
  • Weight: 1.0 Pounds,
  • Length: 10.7 Inches,
  • Size: 400 ml (Pack of 6)

Brand

Elvive Haircare


Compare with other product in Hair Care - Shampoos category


Product Review Analysis*

Positives

Neutrals

Negatives

53.8% 12.6% 33.5%

Senti score  [66.5%]

* hover your mouse over a word to see more details
absolutely perfect amazing lovely strange happy good love leave quite radically brilliant anti best fresh lovely silver colour great better really disappointed very disappointed dull disappointed leaked expensive stained excellent product wrong horrible

Pros & Cons

absolutely perfect

"this l’oréal shampoo and conditioner set is absolutely perfect for the job as it works well to take any yellow tones from the hair leaving it a more toned platinum blonde"
100.0%

lovely silver colour

"love this shampoo gives my hair a lovely silver colour it does not rub up very well so i wash my hair with ordinary shampoo and then use the elvie as second wash works a treat and smells lovely and i get lots of compliments"
100.0%

excellent product

"excellent product as expected"
100.0%

great bargain

"came fast great bargain!"
100.0%

brilliant shampoo

"brilliant shampoo the best i have found to get rid of the orange yellow tones and brightens my highlights very happy and will continue to use this amazing product"
100.0%

excellent conditioner

"although i do not colour my hair often knowing i can use this excellent conditioner when i do is reassuring and it is now my first choice conditioner"
100.0%

huge improvement

"however i stuck with it and after about three weeks i can see a huge improvement in the tone of my blonde hair"
99.8%

good bargain

"definitely a good bargain but no noticable results after the first use"
99.6%

highly recommend

"highly recommend"
99.6%

really effective

"i'll keep using it but i hope to try the mask in the same range as i hear it's really effective"
99.5%

really good

"really good product"
99.3%

absolutely recommend

"absolutely recommend"
99.3%

little disappointed

"little disappointed"
99.3%

absolutely amazing

"it has a nice gentle lather and smells absolutely amazing"
99.0%

amazing product

"brilliant shampoo the best i have found to get rid of the orange yellow tones and brightens my highlights very happy and will continue to use this amazing product"
98.5%

smells clean

"also it smells okay not amazing but still smells clean"
98.4%

feeling clean

"they leave my hair feeling clean and soft the conditioner isn’t the thickness and most moisturising conditioner that there is however it does a decent enough job of smoothing any frizz and leaves my hair easy to comfy afterwards and style"
98.4%

reducing shampoo

"this works great with my controlgx grey reducing shampoo who knew?"
97.2%

feeling amazing

"this product cleans like a cleanser & leaves your hair feeling amazing which gets even better after a night in a warm bed"
96.4%

smells amazing

"it doesn’t damage your hair and it smells amazing!"
96.1%

nice shampoo

"nice shampoo and conditioner"
95.9%

nice conditioner

"this is a nice conditioner that is easy to work in"
95.9%

very impressive

"a very impressive result and a lovely weekly treat for coloured hair"
95.6%

cand bouncy

"it was bright cand bouncy"
95.2%

very pleasant

"it has a very pleasant fragrance"
95.1%

well designed

"a well designed flip top container in a strong purple colour"
94.6%

very conditioning

"i've used similar products like this before and find this to be a very conditioning and softening conditioner"
93.9%

love love love

"love love love this stuff was a little optimistic about it when it was recommended after i had bleached my hair but i'm so glad i tried it!"
93.1%

bright and beautiful

"our new specialist colour correcting purple formula nourishes hair & neutralises unwanted yellow orange and brassy tones in just one use to help leave hair looking bright and beautiful"
93.1%

shampoos are fantastic

"but the shampoos are fantastic!"
92.9%

it's brilliant

"i use this once a week and it’s brilliant"
92.7%

shampoo is great

"this shampoo is great"
91.7%

good result

"good result would recommend for naturally grey or silver hair"
91.4%

highly recommended

"seller highly recommended!"
91.2%

great highly

"product is great highly recommend"
90.9%

works a treat

"love this shampoo gives my hair a lovely silver colour it does not rub up very well so i wash my hair with ordinary shampoo and then use the elvie as second wash works a treat and smells lovely and i get lots of compliments"
90.9%

brilliant purple shampoo

"brilliant purple shampoo for highlighted hair and a lot cheaper than elsewhere"
90.1%

vibrant and hair soft

"great shampoo as well always keeps my colour vibrant and hair soft"
89.6%

good shampoo

"good shampoo but it’s more of a toner does help tone brassy yellow on a bleach job!"
88.8%

nice and clean

"once it's rinsed off and your hair is dry it's like it's just been washed and conditioned properly and it's nice and clean withiut any static or oils removed"
88.6%

vibrant and bright

"i generally use two or three different shampoos changing each daily and i intend to use this maybe once or twice a week to keep my grey looking vibrant and bright!"
88.3%

itchy head

"this is by far the best for no itchy head"
88.2%

great shampoo

"this is a great shampoo to reduce the brassiness on my hair"
88.0%

great conditioner

"great conditioner"
88.0%

well chuffed

"bought theses for my sister inlaw and she was well chuffed : she total me that both the shampoo and conditioner did all good to her hair from colour and softness and smell and she loved it so i am thinking at some point to get some for myself too "
87.7%

extra protection

"i swim several days a week and having that bit of extra protection and care for my hair really does help"
75.0%

great addition

"a great addition to my hair care products"
75.0%

look great

"very happy customer makes my hair look great"
75.0%

nice smell

"it's a nice smell not overpowering"
75.0%

works well

"this l’oréal shampoo and conditioner set is absolutely perfect for the job as it works well to take any yellow tones from the hair leaving it a more toned platinum blonde"
75.0%

good price

"have not used yet but good price"
75.0%

looks beautiful

"this is a very good product i used for a month before doing my review and my hair looks beautiful as never before!"
75.0%

reasonably well

"we live in a hard water area but it foamed reasonably well and rinsed out easily"
75.0%

reliable option

"so it is a good reliable option with good results"
75.0%

great price

"got it at a great price too :"
75.0%

nice change

"whilst this only stays silver for a couple of days it's a nice change and looks really smart when your dressing up"
75.0%

smells great

"use this once a week tones down my hair i love it and smells great"
75.0%

looks shiny

"hair looks shiny and is soft"
75.0%

great value

"arrived on time always buy this product great value for money smells lush feels lush fully recommend buying"
74.9%

really well

"i found the shampoo lathered up really well and rinsed our without leaving any residue"
74.9%

looking lovely

"but it’s left my hair feeling soft smelling freshl and looking lovely"
74.9%

nice shade

"my hands are a nice shade of lavender after also but the difference in my hair is great"
74.9%

smells fresh

"at first it seems a little strong but after use my hair smells fresh and there’s a slightly flowery note"
74.9%

product lovely

"product lovely but needs to be packed properly as it was leaking in packaging "
74.9%

asking price

"at the current asking price it’s a perfectly decent reasonable value and unremarkable shampoo in its own right and the purple tinting is an added bonus or at the very least a novelty extra"
74.9%

would happily

"i would happily keep buying this shampoo in the future as it's very reasonably priced and i think my hairdresser will be really pleased with the results i'm getting from it"
74.9%

smelling lovely

"perfect for my thick hair leaves hair silky smooth and smelling lovely"
74.9%

looks great

"it works great hair looks great and it doesn't dry your hair like a lot of the purple shampoos"
74.8%

very quickly

"good shampoo but does make my hair greasy very quickly!"
74.8%

improvement friends

"aside from no colour washing out when rinsing the scent is lovely and the condition and softness of my hair afterwards is a 100% improvement friends even asked if i'd been to the hairdressers for a colour!"
74.8%

looking good

"keeps my hair in good condition and the highlights looking good"
74.8%

smells lovey

"smells lovey and is a nice shampoo conditioner combo despite being disappointed it didn’t provide any toning benefits"
74.8%

smells fruity

"it smells fruity and it's not overpowering"
74.8%

please replace

"please replace"
74.8%

salon products

"it’s also readily available for purchase which means it’s easier to get hold of than salon products"
74.8%

smells nice

"made my hair feel lovely and soft after bleaching it and it smells nice"
74.7%

nice bottle

"nice quality it’s very purple and a nice bottle it smells alright too good for looking after hair colouring"
74.7%

gorgeous smell

"my hair isn't as greasy i'm not having to use conditioner at all my hair is silky after use and it's got a gorgeous smell!"
74.6%

what colour

"my hair is grey naturally and i wondered what colour it would be after i’d used shampoo and conditioner"
74.5%

funny smell

"not impressed funny smell"
74.5%

favorite stuff

"my favorite stuff!"
74.5%

packed properly

"product lovely but needs to be packed properly as it was leaking in packaging "
74.5%

refreshing hair

"it brightened and toned by in need of refreshing hair which was good and i didn’t need to over condition to have smooth hair afterwards"
74.4%

purple colour

"use this to prolong my bright purple colour"
74.4%

shaded colour

"i'm a natural brunette with mid tone hair and have shaded colour added with both highlights and lowlights"
74.4%

elvive colour

"l’oreal elvive colour protect purple shampoo is excellent at protecting expensive hair colouring"
74.4%

yellowish colour

"my yellowish colour of hair disappear"
74.4%

fading colour

"this is a really nice shampoo which leaves hair feeling soft and smooth without fading colour"
74.4%

indigo colour

"the shampoo is very thick and gloopy a deep indigo colour and does everything that you would want from a shampoo"
74.4%

excellent value

"i bought this as an add on and it was excellent value"
74.4%

pretty good

"i don't use it personally but it does smell pretty good to me"
74.4%

amazing value

"amazing value took a while to arrive but well worth it brilliant price"
74.4%

toning benefits

"smells lovey and is a nice shampoo conditioner combo despite being disappointed it didn’t provide any toning benefits"
74.4%

works wonders

"my son suffers from dry scalp and this works wonders"
74.4%

feeling healthy

"amazing toning shampoo took out all yellow undertones in my bleached hair and left my hair feeling healthy and soft"
74.4%

pretty well

"at the moment i am using a different antiyellowing product by l'oreal for my silver hair and so far it has worked pretty well"
74.4%

lovely finish

"most importantly it provides a lovely finish and hair looks really nice when this is used"
74.4%

good condition

"keeps my hair in good condition and the highlights looking good"
74.4%

loves this

"my daughter loves this for that icy look on her hair its already bleached but this gives that cool tone to it very good"
74.4%

added bonus

"at the current asking price it’s a perfectly decent reasonable value and unremarkable shampoo in its own right and the purple tinting is an added bonus or at the very least a novelty extra"
74.3%

good value

"good value for money"
74.3%

suitable gloves

"wear suitable gloves"
74.3%

lovely and left

"fantastic purchased the shampoo and conditioner the shampoo foamed up lovely and left on for a couple of mins followed by the conditioner really works and helps to reduce the brassiness after you have first had highlights really brought out the ashy highlights too fantastic"
74.3%

lovely though

"the shampoo is lovely though"
74.3%

soft and smooth

"hair was so soft and smooth and smelt great"
74.3%

really nice

"it smells really nice in the bottle and on my hair"
74.2%

good stuff

"good stuff"
74.2%

will likely

"i will likely be trying the 'extraordinary oil' version next as my hair is more prone to dryness than colour fading i have coloured blonde hair but only 1 2 shades lighter than my natural but i would have loved for this product to have been available when i had my hair coloured red where i would almost weep watching my colour wash down the drain each shower!"
74.2%

nice & shiny

"makes my hair nice & shiny for a day or so"
74.2%

this is reasonable value

"50 this is reasonable value"
74.1%

colour corrected

"i've bleached my hair alot in the past year and recently paid a lot to have my colour corrected"
74.1%

incredible value

"unbelievable results and incredible value compared to other purple shampoos on the market"
74.1%

instant revival

"brought instant revival to my dull brassy highlights ombre blonde !"
74.1%

nice quality

"nice quality it’s very purple and a nice bottle it smells alright too good for looking after hair colouring"
74.1%

good purchase

"good purchase"
74.0%

quality shampoo

"smells nice doesn't strip the hair and is a quality shampoo"
74.0%

lovely and leaves

"great product smells lovely and leaves hair soft and takes out the yellow tones well but like other reviews it arrived open and half empty having spilt everywhere!"
74.0%

very happy

"my hair is like salt and pepper i used this and it looks lovely nice colour of grey very happy took all the different whites and greys and made it a lovely tone"
74.0%

smells lovely

"smells lovely too"
74.0%

less brassy

"definitely made my hair less brassy and smelt great too worth a try if you’ve used other l’oréal elvive products"
74.0%

lovely and thick

"the conditioner is lovely and thick smells really nice and is surprisingly pink"
74.0%

most moisturising

"they leave my hair feeling clean and soft the conditioner isn’t the thickness and most moisturising conditioner that there is however it does a decent enough job of smoothing any frizz and leaves my hair easy to comfy afterwards and style"
73.9%

smells lush

"arrived on time always buy this product great value for money smells lush feels lush fully recommend buying"
73.9%

right colour

"as someone who lightens and recently bleaches her hair to reach the right colour i’m very well acquainted with violet or toner treatments and shampoo"
73.9%

feels fresh

"it feels fresh and looks healthy"
73.8%

lovely fragrance

"its easy and pleasant to apply as you would expect from l'oreal and has a lovely fragrance"
73.8%

valuable addition

"recommended by a friend as a valuable addition to keeping her hair looking good during lockdown with no access to her hairdresser"
73.8%

good product

"good product"
73.7%

would honestly

"i would honestly recommend but keep in mind you will need gloves too!"
73.6%

good results

"good quality value for money and good results"
73.6%

fairly subtle

"the smell of the shampoo is fairly subtle and not unpleasant"
73.6%

lovely weekly treat

"a very impressive result and a lovely weekly treat for coloured hair"
73.6%

perfectly decent

"at the current asking price it’s a perfectly decent reasonable value and unremarkable shampoo in its own right and the purple tinting is an added bonus or at the very least a novelty extra"
73.6%

silky smooth

"perfect for my thick hair leaves hair silky smooth and smelling lovely"
73.5%

dries nicely

"after i rinse this out my curly dry and coloured hair feels softer and nourished and dries nicely with a bounce and nice smell"
73.4%

good quality

"good quality"
73.3%

tried loads

"i have tried loads from £20 bottles to £1 bottles and this beats the lot"
73.3%

fantastic stuff

"fantastic stuff and it smells nice too"
73.3%

very impressed

"but i am very impressed "
73.2%

funny shade

"i thought i'd try this for my blonde highlights as they had gone a funny shade of smoked haddock"
73.2%

it's not overpowering

"it smells fruity and it's not overpowering"
73.2%

even better

"this product cleans like a cleanser & leaves your hair feeling amazing which gets even better after a night in a warm bed"
73.2%

much healthier

"i started using this shampoo probably about a year ago and it's much healthier and i've managed to get it beyond my shoulders for probably the first time in my life without it looking a complete mess"
73.1%

lovely treatment

"rinse well and use conditioner afterwards and it's a lovely treatment"
73.1%

hard water area

"we live in a hard water area but it foamed reasonably well and rinsed out easily"
73.1%

decent enough

"they leave my hair feeling clean and soft the conditioner isn’t the thickness and most moisturising conditioner that there is however it does a decent enough job of smoothing any frizz and leaves my hair easy to comfy afterwards and style"
72.8%

hair looking good

"recommended by a friend as a valuable addition to keeping her hair looking good during lockdown with no access to her hairdresser"
72.8%

blond hair

"amazing product only buying this for blond hair far better than anything on the high street"
72.8%

bright purple

"it's a bit of a shock when you first use it it's bright purple!"
72.7%

pleasant scent

"however it is easy to use and has a pleasant scent"
72.6%

very famous

"this is basically l’oréal’s version of a very famous but smaller bottled product and it’s important to note that it’s"
72.6%

gentle product

"secondly it produces very little lather which means you need to take some time to ensure you hair is covered then leave it for around five minutes to absorb and then crucially you need to rinse it out extremely well as this is not in any way gentle product indeed it is recommended that you use gloves to apply it!"
72.5%

smells alright

"nice quality it’s very purple and a nice bottle it smells alright too good for looking after hair colouring"
72.5%

conditioned properly

"once it's rinsed off and your hair is dry it's like it's just been washed and conditioned properly and it's nice and clean withiut any static or oils removed"
72.4%

would recommend

"would recommend"
72.4%

looks healthy

"it feels fresh and looks healthy"
72.2%

great condition

"my hair felt in great condition and really full of volume"
71.9%

smelt great

"hair was so soft and smooth and smelt great"
71.9%

soft my colour

"really nice made my hair really soft my colour last longer when i use this"
71.9%

fresh again

"works best with the conditioner too and leaves hair looking fresh again!"
71.6%

purple works

"this is a great product it comes out a lovely bright purple works even better if you leave it in your hair for around 5 mins almost like a toner for really bad yellow hair or use as normal if you're just trying to neutralise the brassiness"
71.6%

grey hairs

"i often have my hair highlighted it covers all of those pesky grey hairs lol after a few weeks the highlights tend to fade and turn a brassy colour this is the reason i like use elvive colour protect shampoos and conditioners "
71.6%

order again

"would order again "
71.4%

smells good though

"smells good though!"
71.4%

very manageable and shiny

"however it left my hair very manageable and shiny"
71.3%

recommend this

"a must for all hair types i have red hair and it does give it a gloss look highly recommend this for any type can get it for different coloured hair so buy your colour you won’t go back to your normal conditioner or hair mask"
70.9%

nice fresh scent

"the shampoo leaves my hair soft and clean with a nice fresh scent and supports my colour all without costing a fortune it is every bit as good as the expensive ones and i will be switching over to this brand now"
70.9%

stayed perfectly

"i have tried many purple shampoos and this is by far the best i have a full head of highlights and this has meant my blonde has stayed perfectly for approx 10 weeks my hair takes ages to grow i will not be returning to my usual brand which is a huge shock because i've used it for years and now this just blows it out of the water!"
70.5%

feeling great

"it keeps the colour vibrant and the hair feeling great"
70.2%

very reasonably

"i would happily keep buying this shampoo in the future as it's very reasonably priced and i think my hairdresser will be really pleased with the results i'm getting from it"
70.1%

recommend buying

"arrived on time always buy this product great value for money smells lush feels lush fully recommend buying"
70.1%

enhances them and my hair

"my hair is highlighted silver this shampoo enhances them and my hair looks just like it did when i first had it coloured"
70.1%

good shine

"it works well on fine and or colour treated hair leaving a good shine shine"
69.7%

does n't stain

"also if you get this on your skin and wipe your face with a towel the colour comes off on the towel and needs immediate washing to ensure it doesn’t stain"
69.7%

with blond

"would recommend this product for anyone with blond highlights keeps them looking like new"
69.6%

feels lush

"arrived on time always buy this product great value for money smells lush feels lush fully recommend buying"
69.5%

brand shampoo

"and i use this brand shampoo almost all the time"
69.5%

most effective

"the most effective purple shampoo i’ve ever used"
69.5%

slightly less brassy

"this made my hair soft manageable and slightly less brassy but i couldn't see a huge difference"
69.4%

rinse thoroughly

"you do need to make sure you rinse thoroughly though or you could look like you've just had a blue rinse "
69.4%

naturally grey

"good result would recommend for naturally grey or silver hair"
69.4%

luxurious quality shampoo

"luxurious quality shampoo that tones down brassiness perfectly"
69.3%

both together

"best results from using both together"
69.3%

results colour

"if you follow this regime you can expect some positive results colour lasts longer and equally important it retains its richness for a bit longer"
69.2%

actually does

"and it actually does"
68.9%

good lady wife

"my good lady wife always used this product"
68.8%

good quality value

"good quality value for money and good results"
68.5%

great though

"it also smells great though"
68.5%

your colour

"a must for all hair types i have red hair and it does give it a gloss look highly recommend this for any type can get it for different coloured hair so buy your colour you won’t go back to your normal conditioner or hair mask"
68.4%

lovely and soft

"made my hair feel lovely and soft after bleaching it and it smells nice"
68.3%

look better

"you will still need to colour your hair but you might get way with another week or two and it will look better in the meantime"
68.2%

massive difference

"i have noticed a massive difference in the condition of my hair"
68.2%

love l'oréal

"i love l'oréal a real fan but this failed to impress me to be honest"
68.1%

much cheaper

"much cheaper than the supermarket so a no brainer really"
68.1%

very strong

"it's a very strong purple shampoo so if that's what your looking for look no further"
67.9%

light brush

"i find that a light brush through and its falling into place"
67.9%

gentle lather

"it has a nice gentle lather and smells absolutely amazing"
67.8%

does wonders

"does wonders for your hair and really helps the colour last longer"
67.7%

really does help

"i swim several days a week and having that bit of extra protection and care for my hair really does help"
67.6%

recommend the product

"i recommend the product and the seller"
67.5%

supports my colour

"the shampoo leaves my hair soft and clean with a nice fresh scent and supports my colour all without costing a fortune it is every bit as good as the expensive ones and i will be switching over to this brand now"
67.3%

cair products

"these are a good set of hair cair products ideal for caring for freshly dyed hair and keeping it looking new"
67.3%

l'oreal products

"a product that does exactly what it’s supposed to do it comes well presented and it’s easy to work with l’oreal products are generally good and this is no different a good product that’s reasonably priced"
67.3%

elvive products

"definitely made my hair less brassy and smelt great too worth a try if you’ve used other l’oréal elvive products"
67.3%

were all good

"saw this advertised on tv and read the reviews which were all good"
67.3%

optimistic about

"love love love this stuff was a little optimistic about it when it was recommended after i had bleached my hair but i'm so glad i tried it!"
67.2%

daughter loves

"daughter loves it"
67.2%

amazing as well

"it smells amazing as well"
67.2%

quick delivery

"good quick delivery"
67.1%

very good stuff

"this is some very good stuff for coloured hair"
67.1%

brighter effect

"my hair has a lot of grey which tends to look a bit yellowy a few weeks after colouring this did nt seem to make much difference at first but after a few uses and in daylight there was a definite brighter effect"
67.0%

right balance

"i like to have the right balance of salt and pepper in my hair and this gives me a bit of glam to go with it"
66.8%

delicately perfumed

"this conditioner has a lovely pale pink colour and is delicately perfumed"
66.7%

pleasant delicate scent

"it has a pleasant delicate scent"
66.6%

completely recommend

"i confess i was a bit tentative but after trying it i completely recommend it"
66.6%

rich and lathers

"as a shampoo it is rich and lathers well but doesnt strip the hair"
66.6%

curtains floors

"one final thing be very careful with this because if you drop any on shower curtains floors etc and are not quick enough to wash it off it will stain"
66.4%

bright and yellow

"this is a useful shampoo to use after getting your hair bleached when it inevitably looks very bright and yellow when it's first done"
66.4%

nicely scented

"nicely scented and a very good shampoo"
66.3%

timing right

"well if i get the timing right it does give the lilac tone i'm looking for but i have to use so much product on my long hair that it's not going to work out long term"
66.3%

smooth and silky

"i could feel when rinsing under the shower how smooth and silky my hair felt and found when blowdrying that it was very soft"
66.1%

colour treated

"it works well on fine and or colour treated hair leaving a good shine shine"
65.9%

nice moist feel

"it's left a nice moist feel to my hair was easy to style and has really made the colour shine"
65.9%
...

really disappointed

"really disappointed"
99.3%

very disappointed

"very disappointed bought 3 bottles two are split on opening the package i now gave shampoo everywhere"
99.0%

quite radically

"the brassy tones have reduced quite radically and so my colour is looking much more natural again"
99.0%

unpleasant heavy

"i’m still not totally convinced that any of these conditioners for coloured hair actually protect or extend the life of your colour to any discernible degree but nevertheless this is a lovely rich creamy conditioner that smells lovely and leaves my hair soft and shiny and smooth with no unpleasant heavy"
98.9%

quite horrible

"sadly this conditioner leaves my hair feeling quite horrible"
98.8%

utter disaster

"it was an utter disaster for my family member who tried it"
98.7%

awful product

"77 i reckoned that this would give provoke touch of silver a run for its money but although tos is an okay product not my favourite purple shampoo this elvive purple shampoo is just an awful product"
96.6%

most horrible

"i wish i could give no starts because it is the most horrible product i have ever used on my hair"
93.1%

awfully faded

"however i dyed my hair a permanent purple runs and fades like all red purples do i used this just twice a week and after 4 washes it was awfully faded"
89.8%

worst shampoo

"this is the worst shampoo i've ever tried!"
89.6%

arrived in a mess

"the bottle arrived in a mess because it had leaked all into the packaging"
89.5%

really bad product

"really bad product does not do what is says it will do"
89.3%

flat dull and lifeless

"your hair will end up flat dull and lifeless once blow dried and i had to use dry shampoo on my roots after using this to avoid looking like i hadnt washed my hair for 2 weeks when in reality it was freshly blow dried!"
89.2%

rather limp

"the colours in my daughters hair have left it rather limp and at the same time a little hard and brittle"
89.1%

soft highlights

"they prevent that over coloured golden sharp colour look and maintain between treatments your soft highlights "
88.8%

watered it down

"my hair is long & thick which means it does take a lot of this non foaming product to wash it so i have watered it down a bit to make it go further otherwise 1 bottle would only do me about 5 washes"
74.9%

weighed down

"that being said my hair did not feel weighed down or like it had product in it"
74.9%

pale yellow

"my hair was a nice blonde but after using a keratin straightening treatment it went pale yellow"
74.9%

treatment shampoo

"i use this as a treatment shampoo for my shoulder length hair"
74.9%

chemical shampoo

"great low chemical shampoo"
74.8%

more expensive

"i used this alongside the shampoo brilliant product and much better than more expensive alternatives!"
74.8%

returning grey

"it absolutely does tone down any brassiness of blond tones and softens the returning grey!"
74.8%

remove brassiness

"i have blonde highlights and usually just use an intensive purple shampoo treatment once a week to remove brassiness"
74.8%

cause irritation

"i had itchy scalp when i got extensions and tried everything and then googled possible causes and the sulphate in normal shampoo can cause irritation"
74.8%

look brassy

"bought this with the shampoo as my naturally brunette with grey highlights which i have professionally coloured was starting to look brassy"
74.8%

very damaged

"my hair is highlighted blonde and very damaged"
74.7%

doesnt suit

"ooh this doesnt suit my hair at all"
74.7%

absolute crap

"absolute crap don’t buy smells of nuthing"
74.7%

tube =====

"tube ===== although the tube is well made it looks modern and is easy to use"
74.6%

been worse

"leaked in packaging as packaging a bit big easily cleaned up could have been worse"
74.6%

avoid discolouration

"it can help avoid discolouration and yellowing"
74.6%

cardboard packaging

"lovely product but terrible packaging by amazon as one of the bottles wasn't fully closed and has leaked on the inside of the cardboard packaging :"
74.6%

didnt condition

"not sure how this works but it does the concept of no lather is a bit strange but when you rinse it off it does lather a bit i used about 15 pumps but my hair is long and thick i didnt condition it left it on for three minutes then rinsed it and blow dry my hair was so soft and just felt different i definately recommend and will buy it again"
74.5%

cheap product

"it's a cheap product that seems to be doing the job and has enough body to condition but not weigh down his hair so he's happy"
74.5%

only problem

"only problem i had was that it left a long gray silver streak in my hair"
74.5%

particularly fussy

"magic ====== however i don't have particularly fussy hair but i can say this is one of the better shampoos i've used"
74.5%

losing colour

"if you find that you are losing colour as you wash you hair then this is a useful way of arresting the process"
74.4%

been worried

"i needent have been worried"
74.3%

brassy shampoo

"it leaves hair feeling clean and slightly brighter than with a non anti brassy shampoo"
74.2%

brassy tomes

"i usually buy l'oreal series professional purple shampoo for a once a week use to keep brassy tomes at bay now that i've ditched the dye and gone naturally grey so thought that since elvive is also made by l'oreal that it might be a budget version to swap to but it is a big thumbs down for me on this product"
74.2%

brassy tinge

"i colour my hair often and this can leave it dry and looking less than colourful with that fake brassy tinge"
74.1%

felt horrible

"after using this conditioner my hair felt horrible i wont use it again"
74.0%

stained towels

"it has a gentle fragrance and washes easily out of stained towels"
74.0%

very dry scalp

"i use it because i have a very dry scalp"
73.5%

puffy dry mess

"bought it to cut down time getting ready in the morning it took ages to rinse out roots don't look clean and rest of hair is a puffy dry mess"
73.5%

pretty grim

"hair is not squeaky so it requires some adjustment i use it every other day it does look pretty grim if i try to let it go any further than that"
73.4%

poor plastic

"the product itself is great don’t get me wrong but the packaging is poor plastic opened the cardboard box and it had spilled out in the box the lid was broken and when trying to clean it up got all over my white carpet and it won’t come out 🤩"
73.3%

very strange

"it was very strange to wash my hair with no foam and also not to use conditioner either but it does actually work"
73.2%

wears off at least

"the purple novelty wears off at least"
72.9%

feels greasy

"feels greasy still"
72.7%

never frizzy

"i have bolt straight hair its never frizzy"
72.4%

faint silver tone

"it does take out the brassiness and leaves hair with a faint silver tone it also leaves hair very soft"
72.4%

itchy scalp

"i had itchy scalp when i got extensions and tried everything and then googled possible causes and the sulphate in normal shampoo can cause irritation"
72.4%

spilled over the

"it is a shame that it was so poorly packaged that the cap came off and the product spilled over the box"
71.5%

brassy colours

"i can't tell you how much it removed the brassy colours though because i have brunet hair with some brassy tones though i noticed that the blonde was looking a little more natural toned than yellow"
71.4%

unwanted yellow orange

"it corrects the hair colour the first time you use this by neutralising unwanted yellow orange and brassy tones"
71.4%

leaving residue

"maybe it's whatever is in there to protect the colour in your hair but this conditioner felt very heavy and as if it was leaving residue"
70.8%

spilled blue paint

"her hair which was previously blonde looked like she'd spilled blue paint over it"
69.7%

panicked googling

"i felt there was no hope but after some panicked googling saw a recommendation for this product"
69.6%

retain colour

"shampoo washes hair well conditioner leaves feeling hair pretty smooth overall they seem to help retain colour at the current price of 5"
69.4%

horrid filmy greasy

"it causes a horrid filmy greasy build up if you put it anywhere near your roots which correct me if i'm wrong you have to to be able to get your hair clean!"
69.3%

cardboard flat package

"arrived leaking out of bottle should be enclosed in polythene bag not just cardboard flat package as it would be bound to leak : a bit silly to send it like this especially as it seems to happen to everyone see other reviews !"
69.1%

only disappointment

"the only disappointment with l'oreal elvive colour protect anti brassiness purple shampoo is that it doesn't lather very well and needs to really be rinsed out"
68.5%

removed all yellow orange

"apart from that it removed all yellow orange"
68.4%

quite brassy

"i bought this product as the ends of my hair are bleached and are quite brassy"
68.1%

waste your money

"this is an honest review and if you buy this be prepared to waste your money and have to re wash your hair!"
68.1%

leaked everywhere

"it’s all fine however it came open with product leaked everywhere"
67.7%

needed scrubbing

"was only left on a few minutes until i rinsed my hair then showered tiles over marks needed scrubbing"
67.6%

flat greasy hair

"awful product left with dull flat greasy hair "
67.5%

were opened

"shampoo bottles should be tapped down both lids were opened and had leaked"
67.3%

blow dry style

"and i don't need to use a product to blow dry style my hair"
67.1%

sadly this conditioner

"sadly this conditioner leaves my hair feeling quite horrible"
67.1%

wrong with

"been using it for ages nothing wrong with it"
67.0%

become too yellow

"as i’m unable to visit my hairdresser my highlights had become too yellow and this shampoo tones it down"
67.0%

removed the yellowy tinge

"it removed the yellowy tinge out of my hair"
66.8%

brassy no longer

"just wash hair as normal for a few minutes and you'll be brassy no longer!"
66.6%

made it worse

"i abuse my hair a fair bit and it became very dry and straw like plus conversional shampoo only made it worse"
66.5%

brassy tones

"i have a constant battle contrlling brassy tones in my hair"
66.4%

very heavy

"maybe it's whatever is in there to protect the colour in your hair but this conditioner felt very heavy and as if it was leaving residue"
66.3%

terrible packaging

"lovely product but terrible packaging by amazon as one of the bottles wasn't fully closed and has leaked on the inside of the cardboard packaging :"
66.0%

greasy stiff

"hair looks lovely right after you wash it although it feels weird but was greasy stiff and horrible by the second day"
66.0%

much product

"i have hair halfway down my back not thick but lots of it but i felt 10 15 would probably be too much product for most people"
65.7%

remove from my hands

"washed my hair the very next day with this product it made my hair go purple also dyed my hands took some time to remove from my hands wasn't happy at all made me mad that i bought two lots with it being on offer"
65.7%

anytime soon

"won’t be changing my shampoo anytime soon"
65.6%

drop it in the shower

"just don’t drop it in the shower"
65.6%

waste of money

"won't buy again turned my hair purple stained all my hands 👐 waste of money 💷"
65.6%

worse ever used

"and this shampoo is worse ever used"
65.5%

skip the conditioner

"moreover because it's not drying you can skip the conditioner"
65.4%

little pigment

"its too little pigment in conditioner needs to be richer purple colour 💜 also my dried hair still isn't softer after leaving on for 10 mins and using liberally!"
65.2%

buying l'oreal

"been buying l'oreal for over 15 years"
65.0%

leaked all over packaging

"the bottles were not sealed and have leaked all over packaging how much of the content is lost i do not know"
64.8%

stained my tiles

"stained my tiles"
64.7%

pretty unflattering

"it's a wash and go lightweight no wait conditioner than he can quickly use in the shower and once his hair is dry he can easily run his comb through it and i can't see any ginger pretty unflattering against his asian skin lol!"
64.7%

leaking out of bottle

"arrived leaking out of bottle should be enclosed in polythene bag not just cardboard flat package as it would be bound to leak : a bit silly to send it like this especially as it seems to happen to everyone see other reviews !"
64.7%

photo is n't great

"i know the photo isn’t great but gives you an idea i just wish i had found out about this years ago when i first had my hair coloured!"
64.5%

real problem

"i have a real problem with this shampoo because it is so purple that it dyed the skin around my nails purple"
64.4%

keep my highlights

"my hairdresser recommends a purple shampoo to keep my highlights from yellowing i am happy with this shampoo in relation to other brands i have previously used"
64.3%

hair clogs

"i’ve found in the past my hair clogs with conditioners and it leaves it heavy this is one of the first that hasn’t done that"
64.2%

still no change

"update: i've now been using this for a few weeks doubling the recommended time and still no change in colour"
64.2%

stain the material

"a word of warning though if you get it on your clothes the colour does stain the material so take extra care"
64.1%

static flyaway

"and it leaves hair feeling soft and silky with no static flyaway"
64.0%

leaked in packaging

"leaked in packaging as packaging a bit big easily cleaned up could have been worse"
64.0%

remove the yellow

"i use the touch of silver shampoo on my bleached hair to stop it going a brassy colour have recently lightened my hair and it did leave it with a yellow brassy tone so was trying out this purple conditioner to help remove the yellow the shampoo is very drying on hair so needed a really good conditioner"
63.9%

really skeptical

"i was really skeptical when i decided to order this"
63.9%

leaving shampoo

"i’m not a fan of leaving shampoo on my hair any longer than needed as its quite dry and strips out natural oils"
63.7%

itching after

"head itching after use"
63.4%

loose that much

"the product had exploded in the packaging but i didn't loose that much"
63.0%

packaging doormat

"does not turn the packaging doormat or other post blonde you’d have to ask the postman if it’s helped with his can or not i didn’t see him to ask 🤷🏻‍♀️😂"
62.8%

nothing conditioner

"only downside is it leaves the bleached hair feeling a bit dry but nothing conditioner can’t solve"
62.7%

gave it away

"gave it away"
62.1%

terrible product

"this is a terrible product turned my hair an old grey colour overnight"
61.9%

being heavy

"you don't have the feeling of it being heavy and you aren't required to leave it on for so many minutes just rinse"
61.8%

poorly packaged

"it is a shame that it was so poorly packaged that the cap came off and the product spilled over the box"
61.6%

stripped of colour

"i use a lot for gym washes so hair is not over washed and stripped of colour"
61.3%

blow drying

"i have just had my hair cut into a short bob and find when blow drying it myself that it is difficult to get the same smooth finish you receive at the hairdresser"
61.0%

otherwise cant

"if you ignore the colour effect then it washes fine as shampoo but otherwise cant recommend it"
60.4%

n't fully closed

"lovely product but terrible packaging by amazon as one of the bottles wasn't fully closed and has leaked on the inside of the cardboard packaging :"
59.9%

no mistaking that

"the shampoo is certainly very purple no mistaking that!"
59.8%

no real difference

"noticed no real difference yet i have a naturally thick head of silver hair but the instructions do say it takes time"
59.5%

feeling quite greasy

"i found this hard to wash out it took ages and it left my hair feeling quite greasy"
59.1%

dying my hair

"took the 'brassiness' out of the highlights i put in myself after home dying my hair a colour that was a shade or two too dark"
59.0%

packaging let it down

"overall i love the shampoo it's self but the packaging let it down usually its wrapped up in a bag but this time its leaked everywhere ended up loosing half the shampoo"
58.6%

condition and dry frizzy

"i have coloured hair and it can get a bit out of condition and dry frizzy"
58.6%

hair heavy

"it doesn't lather much but it does feel good in the hair and leaves the hair nice provided you wash it out carefully as otherwise it will leave the hair heavy and a bit oily feeling"
58.6%

feels weird

"hair looks lovely right after you wash it although it feels weird but was greasy stiff and horrible by the second day"
58.1%

leave the hair really

"i like the shampoo it does as stated but it tends to leave the hair really dry "
58.0%

scalp dry and itchy

"i had high hopes for this it seems to just sit in my hair no matter how much i rinse it and has made my scalp dry and itchy"
57.3%

leave it on dry hair

"leave it on dry hair for an hour before washing and it gets rid of all the yellow tones"
57.3%

conditioner probably

"the conditioner probably not"
57.3%

ginger or brassy as

"i highlighted my son's hair for him during lockdown and i was terrified i'd turn it ginger or brassy as i was using a home highlighting kit"
57.3%

dark brown

"also i recently had my hair died dark brown from bright ginger and this hasn't faded the colour at all!"
57.2%

shampoo tones

"as i’m unable to visit my hairdresser my highlights had become too yellow and this shampoo tones it down"
57.0%

purpley tones

"you do have to be careful with purple shampoo though so i only it once a week as too much will leave purpley tones in your hair"
57.0%

ignore the colour effect

"if you ignore the colour effect then it washes fine as shampoo but otherwise cant recommend it"
56.9%

horrible colour

"not sure what this does horrible colour doesn't lather well and doesn't seem to make any difference to the hair colour either"
56.7%

lockdown and no salons

"i have hip length blonde balyage and with lockdown and no salons being open this have given my blonde a fresh look!"
56.7%

your hair old grey

"just turns your hair old grey"
56.7%

fades quite quickly

"this is a lovely conditioner which i'm finding is helping to retain the colour in my hair useful as red often fades quite quickly"
56.6%

long thin hair

"only a little needed to cover my long thin hair and then left on my head for about 10 mins at first and then 5 mins the 2nd time in a week that i used this shampoo and the results are amazing"
56.4%

dried hair

"its too little pigment in conditioner needs to be richer purple colour 💜 also my dried hair still isn't softer after leaving on for 10 mins and using liberally!"
56.4%

little greasy

"it feels nice when using makes me hair silky and no need for conditioner but it also seems to cling to my hair and it can feel a little greasy after blowdrying which i havnt experienced before"
56.3%

wash it back out

"it lathers into a slightly less purple lather but then as you wash it back out you can see the purple coming out again made me want to sing prince songs!"
56.2%

refused to use again

"even my husband refused to use again and he normally has no problem 'borrowing' whatever shampoo i buy!"
56.2%

not conditioned too much

"kind to the hair doesn't "strip" and the end result is lovely soft hair that is not conditioned too much!"
56.2%

hard to wash out

"i found this hard to wash out it took ages and it left my hair feeling quite greasy"
55.9%

length dry hair

"i bought this on a whim as i saw the price was reduced although i have been meaning to try this since i've heard of it on my long length dry hair"
55.8%

arrived a bit broken

"arrived a bit broken but i washed the bottles so that is not an issue at all"
55.7%

brassy tone

"definitely takes the yellow brassy tone away from the hair"
55.6%

like the low shampoo

"many people don’t like the low shampoo"
55.3%

alien sticky plastic

"this is strange stuff like a shiny alien sticky plastic"
55.2%

seen no change

"i have seen no change in the colour of my hair which is disappointing but it does feel nice and soft"
55.2%

gone not permanent

"hands but quick scrub and it’s gone not permanent!"
55.2%

have a dry shampoo

"i'm now on day 3 of unwashed hair i currently have a dry shampoo on my roots which is normal for my day 3 hair and will be washing it again tonight"
55.2%

your hair extremely

"makes your hair extremely dry on down side!"
55.1%

half empty

"the bottle arrived opened and half empty"
54.9%

what's not to like

"what’s not to like!"
54.8%

foaming product

"my hair is long & thick which means it does take a lot of this non foaming product to wash it so i have watered it down a bit to make it go further otherwise 1 bottle would only do me about 5 washes"
54.8%

does n't take long

"i also like to let my hair dry naturally and as it's short it doesn't take long"
54.8%

should not be frizzy

"it was trimmed a month ago so the ends should not be frizzy"
54.7%

does n't lather much

"it doesn't lather much but it does feel good in the hair and leaves the hair nice provided you wash it out carefully as otherwise it will leave the hair heavy and a bit oily feeling"
54.7%

so angry right

"am so angry right now "
54.7%

n't done that

"i’ve found in the past my hair clogs with conditioners and it leaves it heavy this is one of the first that hasn’t done that"
54.7%

not really doing anything

"using it is weird it feels like you're just rubbing lotion through your hair and that it's not really doing anything but don't be put off by this feeling"
54.7%

not new this price

"the idea of a purple shampoo to balance blonde hair and stop yellowing brassy tones coming to the fore is not new this price is"
54.7%

greasy in no time

"makes your hands purple hair feel dry but my hair was greasy in no time"
54.7%

will not ever

"i will not ever use shampoo with sulphates in again"
54.7%

will never again

"i will never again be without it"
54.7%

concept of no lather

"not sure how this works but it does the concept of no lather is a bit strange but when you rinse it off it does lather a bit i used about 15 pumps but my hair is long and thick i didnt condition it left it on for three minutes then rinsed it and blow dry my hair was so soft and just felt different i definately recommend and will buy it again"
54.6%

wrong with this

"can’t go wrong with this"
54.6%

blonde i did n't like

"toned down the warm tone in my blonde i didn't like"
54.6%

hair dry and frizzy

"not for me' makes my hair dry and frizzy"
54.6%

does n't `` strip

"kind to the hair doesn't "strip" and the end result is lovely soft hair that is not conditioned too much!"
54.6%

n't like the product

"small bottle and i didn’t like the product"
54.6%

leaked quite a

"had leaked quite a lot"
54.5%

shampoo more

"not shampoo more like conditioner"
54.5%

permanent purple runs

"however i dyed my hair a permanent purple runs and fades like all red purples do i used this just twice a week and after 4 washes it was awfully faded"
54.4%

would probably

"however it left my hair a bit too soft and "flyaway" so i would probably not use it again"
54.4%

grows out some more

"my wife was quite pleased with the results after using it for a few days and with her hair growing from mid length to being long again she will carry on using it as her hair grows out some more"
54.1%

expensive shampoos

"this worked better than some expensive shampoos i’ve tried"
54.1%

hair feeling heavy

"left my hair feeling heavy and greasy thought it did look clean and seemed to make the colour bleed even more so than usual couldn't touch my hair without it transferring"
54.0%

greasy roots and dry ends

"i know different conditioners suit different hair types but this doesnt suit my long dyed hair with greasy roots and dry ends"
53.9%

nothing to my hair

"well it did nothing to my hair in fact its more yellowy now!"
53.9%

this mupy head

"loreal products always seem to cause me adverse reactions for this mupy head became really itchy and started flaking off a lot of dandruff which i have not since experienced since using my normal shampoo"
53.9%

gave shampoo

"very disappointed bought 3 bottles two are split on opening the package i now gave shampoo everywhere"
53.8%

like that but not

"the shampoo is fairly thick and so purple it grasps on to lighter parts of my hair and gives my light lilac streaks some people may like that but not me!"
53.7%

like all red purples

"however i dyed my hair a permanent purple runs and fades like all red purples do i used this just twice a week and after 4 washes it was awfully faded"
53.7%

blonde dye left

"i have grey hair with a bit of blonde dye left"
53.7%

was freshly blow dried

"your hair will end up flat dull and lifeless once blow dried and i had to use dry shampoo on my roots after using this to avoid looking like i hadnt washed my hair for 2 weeks when in reality it was freshly blow dried!"
53.7%

stain my hands

"it did stain my hands though"
53.7%

make a mess

"it covers well but i find i make a mess as it's runnier than the usual shampoos"
53.7%

no sulphates so no foam

"no sulphates so no foam!"
53.6%

could be better

"could be better"
53.6%

leaving it on the hair

"they do make a conditioner as well and recommend to use this leaving it on the hair for 1 3 minutes 5 for brunettes and then condition"
53.4%

attacked dont

"i wanted to buy it but it was an add on thing i feel a bit attacked dont buy this"
53.4%

no wait conditioner

"it's a wash and go lightweight no wait conditioner than he can quickly use in the shower and once his hair is dry he can easily run his comb through it and i can't see any ginger pretty unflattering against his asian skin lol!"
53.2%

n't be called shampoo

"it is extremely overpriced for a start which i wouldn't have minded if it worked but it does not 'wash' your hair so in my opinion can't be called shampoo!"
53.2%

much effects

"not much effects after first use but online reviews advise to use a few times to start see real effects so i’ll keep trying"
53.2%

thick and unguent

"it’s too thick and unguent to be effective in my experience but it’s not a deal breaker unless you purchase this as your primary shampoo"
53.2%

conditioner routine

"this isn't exactly the same as using a normal shampoo but takes the same amount of time as a normal shampoo conditioner routine"
53.2%

brassy colour

"i use the touch of silver shampoo on my bleached hair to stop it going a brassy colour have recently lightened my hair and it did leave it with a yellow brassy tone so was trying out this purple conditioner to help remove the yellow the shampoo is very drying on hair so needed a really good conditioner"
53.1%

it's not drying

"moreover because it's not drying you can skip the conditioner"
53.1%

give no starts

"i wish i could give no starts because it is the most horrible product i have ever used on my hair"
53.1%

very greasy

"to start off i have very greasy hair that usually needs washing every 2 3 days with perhaps some dry shampoo usage between"
53.0%

fades after a few washes

"my hair is coloured and i always find that this fades after a few washes"
53.0%

stained my hands

"what i didn't like was the fact the purple shampoo stained my hands and the bathroom"
52.9%

bubbling shampoo

"" hummm a non bubbling shampoo ?"
52.8%

does not protect colour

"does not protect colour"
52.7%

hate waxy conditioners

"i hate waxy conditioners and this felt a bit like that"
52.7%

hard and brittle

"the colours in my daughters hair have left it rather limp and at the same time a little hard and brittle"
52.6%

issues with the gray

"i often dye my hair and have issues with the gray when it comes in as well so was looking forward to trying this and seeing if the purple took the brassiness out and made the gray look nicer"
52.5%

rinsed it and blow

"not sure how this works but it does the concept of no lather is a bit strange but when you rinse it off it does lather a bit i used about 15 pumps but my hair is long and thick i didnt condition it left it on for three minutes then rinsed it and blow dry my hair was so soft and just felt different i definately recommend and will buy it again"
52.4%

halfway down my back

"i have hair halfway down my back not thick but lots of it but i felt 10 15 would probably be too much product for most people"
52.2%

great for a wash

"not great for a wash if you have lots of product in your hair"
52.2%

toning down

"one to put on your shortlist if you're after an efficient shampoo and you have coloured hair and need it toning down a little"
52.1%

weigh down

"it's a cheap product that seems to be doing the job and has enough body to condition but not weigh down his hair so he's happy"
52.1%

stained all my hands

"won't buy again turned my hair purple stained all my hands 👐 waste of money 💷"
52.0%

still dry and knotty

"and unfortunately this conditioner didn't stand up to the test i left on for over 5 minutes but had to use more conditioner as hair was still dry and knotty ended up using nearly the whole tube to condition my hair so not good value for money have switched back to john frieda sheer blonde colour"
51.8%

less product

"it took me a little while to get the technique right but this is working just as well as my previous shampoo conditioner routine my hair feels clean for just as long as before looks better feels stronger and i'm using far less product in my hair now"
51.8%

does n't foam

"takes a bit of getting used to as it feels like putting moisturising cream on your hair as it doesn't foam but that's what it's all about"
51.7%

curly unruly hair

"this totally changed my curly unruly hair"
51.6%

just wash hair

"just wash hair as normal for a few minutes and you'll be brassy no longer!"
51.6%

no leave in concept

"but i like the no leave in concept"
51.6%

purple conditioner

"i usually use kristin ess purple conditioner £15 approx a bottle and i think this is a decent budget alternative"
51.5%

elvive purple conditioner

"the two key points about this elvive purple conditioner are that it is intended to be used only once a week so you will need to stick with your normal conditioner in between"
51.5%

purple rinse tint

"my hair does seem to be just a shade darker when i’ve used this though there’s no discernable purple rinse tint"
51.5%

brassiness purple shampoo

"the only disappointment with l'oreal elvive colour protect anti brassiness purple shampoo is that it doesn't lather very well and needs to really be rinsed out"
51.5%

elvive purple shampoo

"77 i reckoned that this would give provoke touch of silver a run for its money but although tos is an okay product not my favourite purple shampoo this elvive purple shampoo is just an awful product"
51.5%

too bothered about that

"the size of the bottle was only small but its only me that uses it so not too bothered about that"
51.5%

hair colorant errors

"not for ladies😉😉😉 but works a treat to fix hair colorant errors "
51.4%

left my hair sticky

"neither are correct and it left my hair sticky and cloggy"
51.4%

neither are correct

"neither are correct and it left my hair sticky and cloggy"
51.2%

consistency thick shampoo

"and i love the consistency thick shampoo that doesn't run out of my palm before applying"
51.0%

white carpet

"the product itself is great don’t get me wrong but the packaging is poor plastic opened the cardboard box and it had spilled out in the box the lid was broken and when trying to clean it up got all over my white carpet and it won’t come out 🤩"
50.9%

foam up but brill

"worried wouldn't t foam up but brill"
50.9%

dyed my hair blonde

"i dyed my hair blonde using bleach it was brassy and needed toning"
50.8%

bolt straight hair

"i have bolt straight hair its never frizzy"
50.8%

arrived opened

"the bottle arrived opened and half empty"
50.8%

with a lot of caution

"this means i stick to what works for me and try new stuff with a lot of caution"
50.7%

little exaggerated

"as with many beauty products the claims are perhaps a little exaggerated"
50.6%

away from the hair

"definitely takes the yellow brassy tone away from the hair"
50.5%

drys your hair

"make sure you have a deep norishing mask after using this as drys your hair bad"
50.4%

strange purple markings

"i didn’t get any strange purple markings left on my ears or around my hairline which i have sometimes experienced with similar shampoos"
50.4%

will turn lilac

"however how porous you’re hair is and length of time you leave it on does determine the colour you can put it on dry hair also and leave can turn your bleach shade of silver too long and will turn lilac!"
50.3%

sure about the smell

"not sure about the smell"
50.1%
...

Top positive statements

Statement Strength**
"Absolutely recommend." 99.3%
"Brilliant shampoo the best I have found to get rid of the orange yellow tones and brightens my highlights very happy and will continue to use this amazing product." 93.1%
"Great shampoo as well always keeps my colour vibrant and hair soft." 93.1%
"Made my daughters hair feel wonderful" 93.1%
"Perfect for my thick hair leaves hair silky smooth and smelling lovely" 93.1%
"I use this once a week and it’s brilliant." 93.1%
"Nicely scented and a very good shampoo." 93.1%
"It’s a lovely purple colour smells lovely and really improves your hair if you only use it once a week can be used on many hair colours." 93.1%

Top negative statements

Statement Strength
"Awful product left with dull flat greasy hair ." 90.1%
"Really bad product does not do what is says it will do." 90.1%
"The bottle arrived in a mess because it had leaked all into the packaging." 85.7%
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Positive mentions

Mentioned Object Mentioned in Strength
Colour
"review also for Colour protect conditioner super leave nmy hair feeling soft and full"
73.4%

Negative mentions

Mentioned Object Mentioned in Strength
Low Shampoo
"however i then tried this Low Shampoo and now my hair looks and feels a lot healthier"
69.0%
L'oreal
"been buying L'oreal for over 15 years"
65.0%

Emotion analysis

Positive tone

Neutral tone

Negative tone

38.3% 36.7% 24.9%
  neutral 36.5%
  worry 20.7%
  happiness 20.5%
  relief 6.0%
  fun 4.2%
  love 3.7%
  surprise 3.4%
  sadness 2.6%
  fear 0.8%
  hate 0.5%
  enthusiasm 0.5%
  empty 0.3%
  anger 0.3%

* analysis performed using Artificial Intelligence (AI) methods, data for the analysis has been gathered from multiple publicly accessible sources.
** strength is the level of sentiment expressed in a sentence, phrase or keyword. It ranges from 0 to 100%
prices and sales statistics are updated daily

last analysis update 2021-09-09