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Fanola Official No Yellow Shampoo


Other products in Beauty | Hair Care - Shampoos
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Best price: £11.75

Product Summary

  • Anti-yellowish shampoo, suitable for gray, extremely lightened or bleached hair
  • Formulated with violet pigment that reduces unwanted yellow reflections on gray hair, light blonde colors and strands

Product Attributes

  • Width: 2.8 Inches,
  • Height: 2.4 Inches,
  • Weight: 2.4 Pounds,
  • Length: 7.5 Inches,
  • Size: 1 l (Pack of 1)

Brand

Fanola


Compare with other product in Hair Care - Shampoos category


Product Review Analysis*

Positives

Neutrals

Negatives

52.7% 12.5% 34.7%

Senti score  [65.3%]

* hover your mouse over a word to see more details
avoid stain best works amazing darker absolute mess love great disappointed complete waste better amazing recommended least brilliant excellent perfect horrible leave damaged happy absolutely brilliant stained expensive super powerful horrible blonde

Pros & Cons

super powerful

"it's super powerful"
100.0%

absolutely brilliant

"this product is my ride of die absolutely brilliant i haven’t found a better purple shampoo yet i use it once twice a week and that tones my hair brilliantly !"
100.0%

works amazing

"i love this shampoo it works amazing "
100.0%

absolutely love

"i absolutely love it"
100.0%

honestly amazing

"this stuff is honestly amazing!"
100.0%

stays amazing

"my hair stays amazing looking after using this"
100.0%

lovely silver colour

"it's gone a lovely silver colour!"
100.0%

excellent product

"excellent product!"
100.0%

very pleased

"this really works left on highlighted hair for just one minute and it took away yellowish tones very pleased!"
100.0%

absolutely awesome

"this product is absolutely awesome!"
100.0%

very powerful

"brilliant very powerful so dont leave it on too long"
100.0%

brilliant shampoo

"brilliant shampoo for getting rid of red tones in your hair"
100.0%

amazing shine

"love the scent of this product and my hair feels lovely and soft after use with an amazing shine"
100.0%

excellent shampoo

"excellent shampoo to keep my sliver hair with purple tones"
100.0%

brilliant tone

"gives a brilliant tone to your hair and also a slight lilac tinge if you use it often"
100.0%

really bright

"y blonde back to life and made it really bright again"
100.0%

brilliant stuff

"brilliant stuff"
100.0%

absolutely excellent

"for the price and the quantity of shampoo you get the value of this is absolutely excellent"
99.9%

honestly fantastic

"honestly fantastic stuff"
99.9%

brilliant product

"brilliant product be careful could easily dye hair purple if you didn’t keep your eye on it too strong for me to use on a regular basis but will keep for next time i bleach my hair i use the silver shampoo in between dying and it’s stayed a lovely blonde"
99.9%

absolutely fantastic

"absolutely fantastic product!"
99.9%

superb product

"superb product which keeps my hair looking nice and ashy in colour"
99.9%

amazing results

"the delivery was fairly quick only took a few days the first time using it i've got amazing results all yellow tones have gone and my hairs a lovely ashy blonde silvery colour"
99.8%

absolutely fine

"would recommend using conditioner straight after as it does leave your hair dry but once conditioned it’s absolutely fine"
99.7%

amazing shampoo

"amazing shampoo!"
99.7%

incredibly good

"i purchased the 1000ml and this will last me for months so it’s incredibly good value"
99.6%

highly recommend

"i highly recommend!"
99.6%

best thing

"the best thing about this shampoo is the great results and no compromise on condition"
99.6%

shampoo brilliant

"great shampoo brilliant on my colour got the conditioner too"
99.4%

really good

"it's really good the only problem i have with it is that it arrived a bit damaged broken cap and that it makes my hair so dry after using it but i guess that's the same with all purple shampoo"
99.3%

best results

"i'd recommend leaving on for 5 minutes for best results"
99.3%

works highly

"a product that actually works highly recommend"
98.9%

amazing product

"it is an amazing product and brilliant value for money as a little goes a long way!"
98.5%

beautifully ashy

"after two uses my brassy hair is now beautifully ashy"
98.1%

delighted how good

"i am delighted how good this shampoo is & takes my colour tone to the depth of when i have a toner put on & i have very warm tones in my hair"
97.6%

great results

"the best thing about this shampoo is the great results and no compromise on condition"
97.6%

worked wonders

"my hair was very yellow particularly at the roots but after using this once it worked wonders!"
96.8%

stayed infact

"my colour has stayed infact better than when i left the salon a month ago"
96.5%

smells amazing

"also it smells amazing"
96.1%

super purple

"it's super purple after first use people was asking me if i've been to salon"
95.6%

really clean

"it’s bright all brassiness has gone shiny and feels really clean"
94.5%

shampoo is brilliant

"if you prefer more of an ash colour to your blond highlights this shampoo is brilliant"
94.4%

been brilliant

"tried this shampoo and paired it with the fanola repairing conditioner and it's been brilliant"
93.8%

it's a bargain

"it's a bargain and it works but it needs careful handling"
93.1%

love love love

"love love love this shampoo!"
93.1%

that it is amazing

"but apart from that it is amazing !"
93.1%

bright and beautiful

"this is the best shampoo on the market to keep your blonde bright and beautiful"
93.1%

this is amazing

"wow this is amazing"
92.8%

colour is amazing

"my colour is amazing"
92.1%

shampoo is amazing

"this shampoo is amazing!"
92.1%

very effective

"very very effective!"
91.8%

shampoo is fantastic

"this shampoo is fantastic!"
91.8%

very satisfied

"it really really works though i am a very satisfied customer indeed!"
91.8%

shampoo is great

"this shampoo is great"
91.7%

lovely colour

"leaves my hair a lovely colour and in great condition"
90.3%

lovely ash icy blonde

"the shampoo removes the warm tones in my hair leaving them a lovely ash icy blonde"
89.5%

lift my colour

"i have highlighted hair that has a warm undertone combine that with the fact that my hairdresser was able to lift my colour from almost black with purple and red box dyes underneath i needed a purple shampoo to combat the brassy undertones"
89.4%

brilliant silver shampoo

"brilliant silver shampoo"
89.3%

does a good

"does a good job"
89.3%

lovely blonde

"brilliant product be careful could easily dye hair purple if you didn’t keep your eye on it too strong for me to use on a regular basis but will keep for next time i bleach my hair i use the silver shampoo in between dying and it’s stayed a lovely blonde"
88.9%

stuff is amazing

"this stuff is amazing!"
88.9%

good shampoo

"good shampoo and will take the yellow out of blonde hair"
88.8%

good conditioner

"can be slightly drying so worth making sure you have a good conditioner to use alongside"
88.8%

absolute bargain

"absolute bargain when i purchased"
88.4%

really happy

"i'm really happy i've found it because i love my blonde hair but need to keep it from going yellow and in good condition and this is perfect for it"
88.4%

works best

"but once you work out what works best for you it’s amazing"
88.3%

amazing i love

"the smell is amazing i love it"
88.2%

strongly recommend

"strongly recommend!"
88.2%

short of amazing

"this shampoo has been nothing short of amazing!"
88.1%

great shampoo

"all in all i think it’s a great shampoo which gives you results fast although i’m still to see how long they last "
88.0%

great toner

"great toner if you want silver grey hair though!"
88.0%

well chuffed

"well chuffed"
87.7%

product is amazing

"this product is amazing!"
87.5%

works instantly

"having said that it works instantly unlike many others i've used over the years"
75.0%

looks amazing

"i mean the shampoo its self looks amazing and i can’t wait to use"
75.0%

works well

"this works well"
75.0%

smells devine

"smells devine!"
75.0%

good price

"really good price for quality product and size"
75.0%

great price

"the best purple shampoo i've tried and a great price would highly recommend!"
75.0%

works quick

"best purple shampoo i have used it does dye your skin and works really quick so just be careful when using it you also only need a little bit as it goes a long way i only ever leave it on a few minutes and it does the trick and works quick"
75.0%

good products

"good products for highlights deffo blends with the rest off ur hair not made a massive difference but u can tell it’s toned out the yellow brassiness in my hair"
75.0%

massive bonus

"discounted price a massive bonus"
75.0%

fairly unique

"however i will admit that the purple pigment is fairly unique so it might pay off"
75.0%

smells great

"it also smells great and it’s a very good quantity so it is amazing value for money"
75.0%

enormous bottle

"it's an enormous bottle so great value for money"
75.0%

great value

"it is great value for money as a small amount goes along way"
74.9%

really well

"it worked really well and made my hair much more icy blonde removing the warm tones i had"
74.9%

pretty huge

"one thing to be aware of: the litre bottle is pretty huge"
74.9%

good reviews

"i brought this because of the good reviews i was hearing and hairdressers have used this on my bleached hair before"
74.9%

nice shade

"but it’s quite a nice shade of purple"
74.9%

massive improvement

"i have naturally dark brown hair dyed it myself & it had warm tones in i can already see a massive improvement after 1 use of this"
74.9%

lovely ash colour

"it prevents my dyed blonde hair from turning yellow and gives it a lovely ash colour"
74.8%

looks great

"other than this my hair looks great"
74.8%

very quickly

"my bleached blonde hair goes brassy very quickly and leaving this in for 10 mins brings it back to a nice cool toned blonde"
74.8%

works aswell

"i dye my hair a lot and have used every purple shampoo going and this stuff works aswell as the reviews say"
74.8%

smells nice

"it smells nice"
74.7%

smells gorgeous

"it smells gorgeous and it’s so soft"
74.7%

lovely shiny

"i leave this on for about 3 minutes and it leaves my hair lovely shiny and a perfect light ashy blond which i love"
74.7%

lovely and feels

"my hair isn't yellow anymore smells lovely and feels silky smooth"
74.6%

work great

"this does work great does also turn my nails and scalp purple maybe wear gloves and scrub hard after but it does the job and works great"
74.6%

lovely change

"get compliments on a daily basis regarding the colour of my hair which is a lovely change!"
74.6%

what colour

"goodness only knows what colour my hair would have been if i had left it on for longer!"
74.5%

blonde colour

"i finally got it to a blonde colour after a few washes but just needed to get the yellow out and this did the job!"
74.4%

ashy colour

"it's kept my hair looking fabulous and such a nice ashy colour"
74.4%

silvery colour

"the delivery was fairly quick only took a few days the first time using it i've got amazing results all yellow tones have gone and my hairs a lovely ashy blonde silvery colour"
74.4%

pretty effective

"i really like this it’s pretty effective"
74.4%

excellent value

"excellent value for money too this bottle is huge!"
74.4%

amazing value

"this big bottle is amazing value for money i use it nearly every time i was my hair to maintain a silver grey tone and this bottle lasts me 6 months easy"
74.4%

just great

"just great will be buying again"
74.4%

works wonders

"ovs i left it on for 5 mins and my hair is porous so will go more blue plus used it twice but even after a couple mins it’s works wonders and would take you silver within that time!"
74.4%

good condition

"also my hair is soft and feels in such a good condition which is unusual for a purple shampoo"
74.4%

very useful

"very useful product"
74.3%

added bonus

"i bought this on friday and it was delivered by monday nice and quick service with the added bonus of being able to track my delivery"
74.3%

absolutely loving

"absolutely loving this shampoo"
74.3%

style hair colour

"i have balayage style hair colour and this even lifts my roots to a ashy brown colour"
74.3%

good value

"such good value for money aswell the bottle is huge"
74.3%

nice silver tone

"i always leave it on for about 25 mins to get a nice silver tone on my hair that lasts for a good wee while"
74.3%

soft and smooth

"my hair still feels soft and smooth too"
74.3%

great delivery

"great delivery and packaged well to avoid damage"
74.2%

grey silver look

"i tried to tone maintain the grey silver look with other silver shampoos but nothing did much to my hair"
74.2%

pleasant enough smell

"product has a pleasant enough smell but not my favourite"
74.2%

quality product

"really good price for quality product and size"
74.2%

really nice

"amazing only used it once a week and left on for 5 10 minutes and i love the tint it gives my hair will keep buying as i love it and it seems really nice to"
74.2%

pretty strong

"it’s pretty strong but not too bad"
74.1%

fairly quick

"the delivery was fairly quick only took a few days the first time using it i've got amazing results all yellow tones have gone and my hairs a lovely ashy blonde silvery colour"
74.1%

professional blowdry

"but this shampoo is amazing my hair feels silky smooth and that was just blasting it with the hair dryer quickly before bed usually my hair is quite dry and hard to brush but my god this was like i ahd just came out of the hair dressers after a professional blowdry"
74.0%

professional hairdresser

"i am a professional hairdresser had clients tell me they can get this on amazon i as curious and wanted to order to see if is the same as professionals stock"
74.0%

very happy

"very happy"
74.0%

less brassy

"hair looks less brassy now and grey looks like shiny silver"
74.0%

nice and quick

"i bought this on friday and it was delivered by monday nice and quick service with the added bonus of being able to track my delivery"
73.9%

easy to read

"good description easy to read and very reliable seller"
73.9%

lovely shade

"it's also stained my shower curtains a lovely shade of violet but thankfully the marks come out in the washing machine!"
73.8%

with results

"very pleased with results"
73.8%

works better

"this works better for me than a toner at the salon"
73.8%

strong and shiny

"also use a good intense conditioner to ensure your hair stays strong and shiny!"
73.8%

worked great

"it worked great as a toner too!"
73.8%

buzzfeed article

"found this from a buzzfeed article"
73.7%

great smell

"great smell and good value for money"
73.7%

gives nice

"gives nice even shade for hair leave it for 5 mins"
73.7%

good product

"it's a good product to use ones a week otherwise if you use it too much it will make your hair dry and if you don't want to find your hands blue you have to use the gloves"
73.7%

very reliable

"good description easy to read and very reliable seller"
73.6%

party hearing

"i was late to the party hearing about this product but glad i discovered it"
73.6%

gone shiny

"it’s bright all brassiness has gone shiny and feels really clean"
73.6%

brown colour

"i have balayage style hair colour and this even lifts my roots to a ashy brown colour"
73.6%

silky smooth

"my hair isn't yellow anymore smells lovely and feels silky smooth"
73.5%

strong stuff

"strong stuff"
73.5%

shiny and healthy

"my hair is shiny and healthy"
73.5%

fantastic product

"fantastic product!"
73.4%

great size

"great size for the cost"
73.4%

good quality

"my blonde dyed hair was starting to look a bit worse for wear in this lockdown despite me using a good quality purple shampoo my daughter suggested this product"
73.3%

very impressed

"very impressed"
73.2%

great reviews

"so had my hair done at the hairdressers didn’t like how yellow it was so looked online and found great reviews about this"
73.2%

perfect tone

"i have since learnt that the easiest and most effective way to use it is to wash my hair over the bath and only leave in for a couple of minutes this leaves you with the perfect tone"
73.2%

pure bleach

"amazing stuff being a pure bleach blonde wanting it white my hairdresser uses this and told me to buy it it’s amazing one was and my hair is white!"
73.2%

seriously pigmented

"and i’d also good to mix with a normal shampoo to prolong use as concentrate the pigment as it is seriously pigmented"
73.2%

have naturally

"i love this product i have naturally very blonde hair more a white blonde but it sometimes is very yellow"
73.1%

looked incredible

"after one wash her hair looked incredible i actually thought she’d been to the salon"
73.0%

lasts ages

"lasts ages as i dont need to use it every day"
72.8%

blond hair

"best shampoo ever for blond hair"
72.8%

noticeable difference

"after one wash there was a noticeable difference in the tone of my blonde highlights"
72.7%

money to lasts

"real value for money to lasts for ages"
72.7%

fantastic results

"i was very surprised at the fantastic results i recieved from this"
72.7%

bright purple

"this is amazing the only thing that i would say is when you put in on your hands will go bright purple like a smurf but that comes off and leaves a slight purple tint on your hand!"
72.7%

definitely recommend

"definitely recommend"
72.7%

free and smooth

"we like it as it enhances our hair colour and leaves it very soft tangle free and smooth"
72.6%

amazing stuff

"amazing stuff being a pure bleach blonde wanting it white my hairdresser uses this and told me to buy it it’s amazing one was and my hair is white!"
72.6%

intense results

"leave in for more intense results"
72.6%

blond and lovely

"but the blond highlights were blond and lovely"
72.6%

highly recommended

"highly recommended"
72.6%

smells very nice

"smells very nice does what it’s suppose to do and easy to use with new dyed hair"
72.5%

would recommend

"10 10 would recommend"
72.4%

dilute this

"strands of my hair do seem to pick up a lot of the purple so i have started to dilute this with another shampoo but i will continue to use it concentrated once a week"
72.2%

very similar

"clever packaging product smells and looks very similar accept the bottle lid!"
72.1%

lovely quick results

"smells lovely quick results reasonable price"
72.1%

happy washing

"happy washing"
72.0%

amazing however

"absolutely fantastic shampoo definitely removes at least 75% of brassy tones in first use and the price for the size of the bottle is amazing however unless u want a silver lilac tone don’t leave it on any longer than 15mins"
72.0%

great condition

"leaves my hair a lovely colour and in great condition"
71.9%

very decent

"the price i think is actually very decent considering you get 1000ml!"
71.9%

good things

"i was a little dubious about trying this but heard good things about it"
71.9%

much better

"much better than what you get in high street shops"
71.9%

quite well

"cleans it quite well"
71.8%

good burst

"amazing smell gives you a good burst of colour to and highlighted hair"
71.6%

looks better

"my hair looks better and feels healthier "
71.5%

order again

"big bottle will last me awhile will order again "
71.4%

remember correctly

"i bought this bottle somewhere in november 2018 if i remember correctly"
71.4%

buying again

"just great will be buying again"
71.2%

intense conditioner

"also use a good intense conditioner to ensure your hair stays strong and shiny!"
70.9%

very potent

"great shampoo very potent though so you need to be careful don’t leave it on too long and use every second or third wash great for that icy ash look"
70.8%

brought this

"i brought this after much research into purple shampoos and results"
70.8%

grey colour

"so so fab recommended by my hairdresser i know it is to take the brassyness out of blonde hair but my hairdresser uses it on me and my hair comes out a fab shade of pearl grey colour depends on length of time you leave it on"
70.4%

continue buying

"i have bought it before and will continue buying it"
69.9%

foams nicely

"it foams nicely and cleans the hair well without causing scalp dryness or irritation and it really works"
69.9%

lifts your blonde

"it really lifts your blonde without drying out your hair which is great"
69.8%

price delivery

"really impressed with the price delivery and packaging"
69.8%

works great

"this does work great does also turn my nails and scalp purple maybe wear gloves and scrub hard after but it does the job and works great"
69.5%

most effective

"i have since learnt that the easiest and most effective way to use it is to wash my hair over the bath and only leave in for a couple of minutes this leaves you with the perfect tone"
69.5%

rinse thoroughly

"only negative is it can make an absolute mess and you need to be very careful about how you apply it can stain fingernails etc and your scalp if you don't rinse thoroughly !"
69.4%

naturally grey

"use it once a week for a nice purple sheen if your hair is naturally grey"
69.4%

good quality shampoo

"good quality shampoo which it should be for the price!"
69.4%

dramatic change

"you see a dramatic change in shade"
69.3%

nice silver look

"at the minute my hair is a purple silver with blonde roots bc it didn’t take on the yellow but went a little ashy and a big purple section where it must be lighter 🥴 i would recommend for making yellow blondes more ashy because it does work if left in long enough but not if you want a nice silver look bc you can’t get the balance between blonde and purple and if you accidentally do leave it in too long it doesn’t wash out!"
69.2%
...

horrible blonde

"my blonde hair was looking very dull & was changing colour to a horrible blonde"
100.0%

complete waste

"complete waste of money so bad i would not even give it away"
99.9%

absolute mess

"it also makes an absolute mess of our bathroom haha"
99.9%

stains cuticles

"stains cuticles for a day or so but few hand washes gets rid of it"
99.8%

very dissapointed

"i'm very dissapointed"
99.6%

crap shampoo

"expensive for essentially a crap shampoo!"
99.4%

quite disappointed

"quite disappointed "
99.4%

horrible product

"horrible product!"
99.1%

purple awful

"can’t believe all this nice reviews and the i use it and the yellow stays yellow and the white became purple awful!"
99.1%

very disappointed

"very disappointed"
99.0%

really awful

"not this really awful product"
98.9%

really hated

"the only thing that puts me off buying again is the smell i really really hated it!"
98.0%

absolutely stinks

"absolutely stinks and it did stain my hands and nails a lovely shade of lilac any darker i’d have looked like violet from willy wonka after eating the gum!"
97.9%

hugely damaged

"applied and noticed after less than a minute my hair was turning blue my hair is not hugely damaged or porous washed out and it's completely stained"
97.4%

looking dull

"my blonde was looking dull and horrible this has brightened it up and hasn’t dried my hair either"
90.0%

sucked in the purple

"when it arrived it had leaked a little on the lid however this stuff is so pigmented that i had orange yellow hair and i left it in for about 45mins and my hair is white but also purple 😂 obviously i knew this would be a risk i've just bleached my hair 3times and it was still orange so i thought why not where my hair was so brittle my hair just sucked in the purple"
89.9%

makes a mess

"it does lather up well but is runny and makes a mess"
89.8%

dull and heavy

"fanola made my hair so dull and heavy ash coloured so wouldn’t use again"
89.4%

went slightly brassy

"after having had new highlights over box died brown hair the blonde understandable went slightly brassy"
88.7%

fades quickly

"leaves a purple tint on your hands especially around the nails but this fades quickly"
75.0%

fringe blonde

"i bought this as i died my fringe blonde having naturally black hair and the toner and other purple shampoo wasn’t working to get rid of the brassy ginger tone"
74.9%

disposable gloves

"only word of caution is that i would suggest you do what i do and wear disposable gloves when washing your hair or it might leave slight stains on the side under your nails otherwise"
74.9%

same issue

"and actually i have now seen that a few other people have had the same issue"
74.9%

pale yellow

"i couldn t stand my hair being pale yellow anymore so did lots of reading about hair toners and came across fanola no yellow omg i am so glad i found this!"
74.9%

rather messy

"it's rather messy but worth it"
74.9%

still brassy

"still brassy"
74.9%

only issue

"the only issue is that it doesn't say to wear gloves but you obviously should as the purple stains your hands"
74.9%

darker streaks

"i used a box bleach to change my hair from dark brown to blonde but it was quite yellow and had some darker streaks throughout"
74.8%

user error

"i was really hopeful about this product however it only reduced the brassy ness in my roots by a small amount it mainly stained my hair a bright purple which is most likely user error as my hair was white and porous "
74.8%

more expensive

"i’ve tried several shampoos most of which were more expensive than this one but none have ever worked as well!"
74.8%

only disadvantage

"just leaves hands purple but comes off after a few hand washes which is the only disadvantage will be purchasing again if needed"
74.8%

leaking maybe

"if you are worried about leaking maybe use a tiny bit of tape over the lid?"
74.8%

ugly roots

"i bought this for my highlighted hair i’ve been using this every week since january 2020 and apart from my ugly roots which are coming out due to growth the highlights in my hair look just as they did when i first had my hair done"
74.8%

awful shade

"however my hair is no longer an awful shade of yellow even just after one wash so i can forgive the staining and the smell for that alone"
74.8%

washed it off too quickly

"i applied the toner twice as i washed it off too quickly at first after 1 minute"
74.8%

awful condition

"hair feels in awful condition after using it"
74.8%

worst smell

"this shampoo has the worst smell is runny and has zapped my hair of moisture"
74.8%

didnt work

"worked grate tho on hair that had no yellow made it more white but as for yellow it just didnt work for me"
74.7%

dont change

"please dont change your mind on ordering just because the product might leak when it arrives or leave a bad review for it!"
74.7%

horrible smell

"it’s got a floral smell which isn’t completely to my taste but it’s not a horrible smell by any means"
74.7%

been struggling

"recently bleached my hair trying to get it silver but been struggling"
74.7%

avoid this

"seems this is a common problem as per other reviews so maybe the seller needs to have a look into a way to avoid this"
74.7%

wash out dyes

"this product eats yellow for breakfast and is so much better than wash out dyes as it gives hair different tinges and dimensions"
74.6%

porous washed

"applied and noticed after less than a minute my hair was turning blue my hair is not hugely damaged or porous washed out and it's completely stained"
74.6%

almost fusty

"the smell is almost fusty floralish not nice at all"
74.6%

then washed

"at first i've used it like a normal shampoo and left it in my hair for 5 minutes then washed out"
74.5%

very annoyed

"very annoyed that when it was deliveried it had leaked"
74.5%

becoming brassy

"stops hair becoming brassy and if you want a lovely purple tinge leave it on a little longer"
74.5%

some scrubbing

"the only downside is that it's a very strong formula and dyes your hands and nails purple but it does come off with some scrubbing"
74.4%

mixed results

"tried a few silver shampoos and have had mixed results but this one stands head and shoulders above the rest and at a far better price"
74.4%

brassy yellows

"it doesnt dry your hair like other blue shampoos will buy again tones the brassy yellows right down"
74.2%

brassy blonde

"this is the best shampoo for knocking out any brassy blonde"
74.2%

brassy ness

"i was really hopeful about this product however it only reduced the brassy ness in my roots by a small amount it mainly stained my hair a bright purple which is most likely user error as my hair was white and porous "
74.2%

stupidly thin

"didn’t go well with my scalp or hair though but i have stupidly thin bitty hair"
74.1%

shampoo smells weird

"shampoo smells weird"
74.1%

noticeably blonder

"packaging looks a bit clinical but does leave your hair noticeably blonder"
73.8%

daily shame

"dried my hair out too much as i use straighteners daily shame as its a great price for a huge bottle"
73.4%

remove drips

"plus like other reviewers have mentioned it will stain your fingers nail beds and bath if you don't wear gloves remove drips immediately from any impregnable surface"
73.3%

longer incase

"was too scared to leave in for longer incase it came out purple"
73.2%

rattled around

"very disappointed in amazon's packing as the bottle was loose in a oversized box with other items that obviously just rattled around inside the box and opened the bottle"
73.0%

does n't matter

"the smell is ok but that doesn’t matter"
73.0%

looks awful

"all my hair knotted from the shampoo and came out in chunks 😪 i had to re dye my hair after as it looks awful"
72.8%

most bizarre

"it smelt most bizarre!"
72.8%

grayish colour

"it has turned my hair into grayish colour which is ok as i know it will come out and purple shampoos do that if kept in for more than 1min but my roots are still yellow and the shampoo did not help at all"
72.7%

hate relationship

"i have a love hate relationship with this shampoo its brought the blonde out in my hair so much more but it seems to keep dying the underneath of my hair purple i think maybe this is because the blonde underneath was a very white blonde compared to the top which was very yellow but overall it’s a very"
72.6%

slightly brassy

"i have previously had highlights which had become slightly brassy but this shampoo took really well to my hair"
72.5%

more brassy

"no more brassy tones the blonde has turned a much lighter blonde colour"
72.4%

only negative

"great only negative is that it stains my fingers but that eventually washes off"
72.3%

drying effects

"only reason i don't give 5 stars is because of it's drying effects"
72.1%

brassy ends

"i use this on my dry hair leave it for 5 10 minutes and my yellowy brassy ends are gone and are transformed into a lovely light ashy blonde"
71.6%

didnt test

"only used it on bleached hair with yellow tones didnt test it on different colour worked for me hope this helps"
71.1%

not work whatsoever

"after reading positive reviews on this product online i decided to purchase however wondering if i received a fake as this product did not work whatsoever"
71.0%

dark purple

"the colour is dark purple a little runny but hey ho we cant have everything!"
70.6%

really worried

"i am not a fun on yellowish looking hair so i was really worried"
70.5%

tangle the hell

"all this did was make a huge mess in my bathroom and tangle the hell out of my hair"
70.4%

very patchy

"the shampoo would only stay in certain parts of my hair after washing and would make my hair look very patchy"
69.8%

awful mixture

"it was an awful mixture of white yellow and orange"
69.5%

been warned

"u have been warned do not buy "
69.3%

only let down

"the only let down is it doesn’t smell good and leaves your hair very dry"
69.1%

little conditioner

"there is no distinct smell to it really compared to other shampoos but i always use a little conditioner so it’s no problem"
69.1%

little scrub

"only downside is the staining of your fingers but it washes off after a little scrub"
69.1%

sorry i didnt

"sorry i didnt manage to take photos before after but i can tell you it does remove the yellow orange tones from your hair"
68.9%

cheap shampoo

"it does work nice cheap shampoo from superdrug or boots don’t bother this italian silver shampoo is really working"
68.7%

damaging bleach

"my hair was orange yellow brassy blonde and i didn’t want to put more damaging bleach on it"
68.6%

pale blonde shade

"the front of my hair is going white so bleached to a nice pale blonde shade but as the back is darker it went very yellow"
68.3%

ruined my hair

"however after using the product more regularly whilst on holiday it has totally ruined my hair"
68.2%

removed the yellow

"i recently bleached my hair and it was brassy and this removed the yellow with one wash"
68.1%

waste your money

"what a disappointment don't waste your money on this hair product"
68.1%

stain anything it goes

"that you 100% need to wear some form of gloves when applying it as it will stain anything it goes on😂 the best time personally to leave it on for is about 5 minutes to avoid any purple staining your actual hair"
67.9%

missing wasted

"however when this arrived the bottle was open leaking and half the product was missing wasted"
67.9%

stain your hair

"if you leave it on too long it will stain your hair with a grey purple tone"
67.8%

leaked everywhere

"the problem was in the packaging it leaked everywhere and anyone who has used purple shampoo knows if this stuff gets on anything then it will stain!"
67.7%

ruined also

"all other products are ruined also!"
67.5%

stained my hair

"i was really hopeful about this product however it only reduced the brassy ness in my roots by a small amount it mainly stained my hair a bright purple which is most likely user error as my hair was white and porous "
67.4%

very pale yellow

"im not sure what i think of this product it doesnt get rid of yellow like it states or like you see on videos on utube and its a very pale yellow i have!"
67.3%

just beware

"just beware putting it on your ends as it will go purple if you have light hair!"
67.2%

product residue

"but what i don't really like is that even rinsing it thoroughly it still leaves my scalp slightly purple for days and with product residue"
67.1%

leaking when arrived

"it was alight leaking when arrived but didn't seem to have lost much"
67.1%

stained my hands purple

"stained my hands purple"
67.1%

ordinary shampoo

"mostly i mix a bit with my ordinary shampoo and use every day"
66.8%

dried out my hair

"i was dubious at first because i’ve used other purple shampoos and they have made little to no difference and massively dried out my hair"
66.7%

waste of money

"waste of money"
66.7%

brassy tones

"nothing beats this purple shampoo for keeping brassy tones at bay"
66.4%

died brown hair

"after having had new highlights over box died brown hair the blonde understandable went slightly brassy"
66.0%

last forever

"this bottle will last forever!"
66.0%

never again

"never again"
65.9%

thick damaged hair

"i have thick damaged hair from lots of dye"
65.8%

stained everywhere

"it leaked and stained everywhere"
65.4%

very brassy

"i bleached my hair myself at home and didn’t want to go platinum so after bleaching it was quite yellow very brassy"
65.4%

nothing special

"bit watery and the scent is nothing special but doesnt damage my hair"
65.3%

hair doesnt

"using the fanola conditioner will help but you can tell once you've rinsed the shampoo out your hair doesnt feel like straw and my hairdresser has been so impressed by me using this shampoo she is no recommending it to her clients"
65.2%

brassy parts

"the lighter parts of my hair went blue but the brassy parts stayed the same"
65.1%

very dry porous ends

"admitted my hair is awkward having just brassy blonde streaks mainly underneath and very dry porous ends which end up purple if i'm not careful"
65.0%

would forever

"i had super hot roots which were a lot lighter than the rest of my hair this has greatly tuned down the bright yellow roots which i thought would forever stand out from the rest of my hair"
65.0%

purple strands

"most of my hair is a nice colour with the odd purple strands which i don’t mind but i do the top of my head and get patchy bits!"
64.9%

long as your hair

"but it does stains your hands or other light products in the bathroom do not recommend leaving it on for too long as your hair will become purple"
64.7%

thicker but still runny

"it looks like ink only with a thicker but still runny consistency"
64.6%

removed all yellow

"only left 3mins removed all yellow"
64.5%

nasty ginger shade

"it does really help to take orange yellow colour away and gives a nice shade for hair from 1st try used it for 5 mins but remember to wear gloves as it colours your nails i was very dark brunette and decided to go back to my natural shade from 4 to 7 and obviously i got this nasty ginger shade but shampoo"
64.4%

wash off during the

"i recommend wearing gloves as it may stain the hands purple but it will wash off during the day"
64.4%

complain about delivery

"don’t know how to contact seller to complain about delivery"
64.4%

gave rash to

"bathed my dog with it and it gave rash to it"
64.3%

gets rid of brassiness

"use sparingly as it could make your hair purple if you leave it too long but it gets rid of brassiness really effectively also good for anyone who has allergic reaction to toner like me"
64.3%

large and heavy

"i bought a pack of pumps because the bottle is so large and heavy it's a bit difficult to use without a pump"
64.2%

strip yellow

"will strip yellow off and leave a greyish tone"
63.7%

right mess

"the first time i tired it as part of my normal shower routine and made a right mess of my bathroom also left it on for too long and ended up with a faint purple tone ot my hair"
63.6%

blow drying & styling

"i can see a lot of people in the reviews are commenting on the smell which i must say is strong but it isn’t an awful although i did find the smell lingered on my hair even after blow drying & styling"
63.3%

purple streaks

"i was surprised i didn’t get any purple streaks in my hair and it hasn’t stained anything just easily washed off all surfaces but i do see how it could stain your hands but again came off fairly easily"
63.2%

lilac streaks

"i had to wash my hair in it twice to get the desired targaryen silver blonde tone but it certainly did the trick and didnt dry my hair out : few lilac streaks grabbed at first but they did wash out after using normal shampoo after"
63.2%

blonde streaks

"admitted my hair is awkward having just brassy blonde streaks mainly underneath and very dry porous ends which end up purple if i'm not careful"
63.2%

nothing works

"nothing works"
63.0%

stain scalp

"flapped with first use as hands were blue immediately after but comes off with few washes and doesn’t stain scalp"
62.9%

stain rarher

"but it was a blue stain rarher than purple which youd expect"
62.9%

stops hair

"stops hair becoming brassy and if you want a lovely purple tinge leave it on a little longer"
62.9%

disposable plastic gloves

"recommend wearing disposable plastic gloves as it does stain skin and fingernails"
62.9%

hated this product

"i hated this product: the warning label on the back would be enough to deter one from buying this but it isn’t clear"
62.7%

your unlucky

"it stains your hands which is ok as it does wash off after a few hand washes but it’ll stain tile grout shower curtains and towels if your unlucky to get it on any of those don’t ask!"
62.6%

brassy hair

"if you are trying to sort out brassy hair i’d do the 5 minutes like instructed however if you are just touching up very light hair that’s not very yellow if recommend only 2 or 3 mins as when i done it for the full 5 mins it turned my hair a slight silver grey"
62.5%

dripping everywhere

"i decided about 3 should be ok i sat up to let it work its magic but i got purple dripping everywhere"
62.2%

cheap shops

"can bare with all that then i have to say it’s all in a really good buy better then all the other no yellow shampoos you buy from the cheap shops lol"
61.7%

really sad about

"the only thing i was really sad about is that the lid had been unscrewed and almost half of the bottle was in the clear bag inside the box"
61.6%

avoid purple tints

"have been using twice a week for over a month leave on for 12 mins i started off less to avoid purple tints "
61.3%

leaking everywhere

"can i have a refund please as i can not send this item back leaking everywhere"
61.3%

n't very well

"the bottle wasn't very well sealed when it arrives it should really have been completely wrapped in cling film and the top broke off during the first use"
61.0%

sulfate shampoo

"can be very drying but i mix it with some low sulfate shampoo and it works wonders"
60.9%

stain dry skin

"it does stain dry skin a little but comes off with a scrub"
60.6%

completely stained

"applied and noticed after less than a minute my hair was turning blue my hair is not hugely damaged or porous washed out and it's completely stained"
60.4%

does n't completely

"still probably because my hair is balayage and therefore more brown in parts this doesn’t completely get the warmer tones out of some parts but it’s worked better than anything else i’ve tried"
60.3%

apocalyptic look

"my fingers and hands resemble some type of zombie apocalyptic look but the transformation outweighs the zombie hands"
60.2%

very obvious

"my hair had very obvious yellowing at the tips and a bit that was bordering in orange at the crown most likely left over from a peach toner from a while ago "
59.8%

brassy yellow

"i put this on the ends of my hair which were a brassy yellow"
59.6%

would n't use again

"fanola made my hair so dull and heavy ash coloured so wouldn’t use again"
59.0%

silver died hair

"i have silver died hair"
58.8%

leaves hands purple

"just leaves hands purple but comes off after a few hand washes which is the only disadvantage will be purchasing again if needed"
58.7%

feel slightly

"i left the product on for about 20 minutes i found that 5 minutes did not make that much of a difference and my hair did feel slightly dry afterwards but it was fine again after one conditioning treatment"
58.7%

very dry skin or cuts

"it doesnt stain the scalp and whilst it will turn hands purple a bit of soap always gets this off unless you have patches of very dry skin or cuts"
58.6%

horrible like flowers

"ok so this is a really thick and pigmented shampoo it’s reallly good but there’s a few pointers don’t leave it on to long as your hair will turn violet grey as stated very pigmented i found it dried my hair out as well so not for more this once a week use the scent is horrible like flowers but if you"
58.6%

stain the scalp

"it doesnt stain the scalp and whilst it will turn hands purple a bit of soap always gets this off unless you have patches of very dry skin or cuts"
58.4%

leaked during transit

"also the bottle had leaked during transit"
58.3%

bottle had cracked

"the cardboard it came in was fine but the bag it came in was leaking when we opened the bag it was everywhere and the bottle had cracked"
58.2%

dyed it back blonde

"i decided to leave it in over night one time to dye my hair purple and it worked rly well but never came out it just slightly faded and went patchy so i dyed it back blonde"
58.1%

yellow is not yellow

"imagine my surprise now that my hair is no longer a mess the yellow is not yellow but actually blonde my ends look almost healthy and i can de tangle my hair without much effort"
58.1%

would be annoyed

"if it simply didn't work i would be annoyed but it turned my bloddy hair purple"
57.9%

white sections of hair

"it takes loads on white sections of hair and hardly at all on yellow"
57.8%

yellow tint but no more

"my hair always had that yellow tint but no more"
57.5%

yellow and brassy

"amazing before my hair was yellow and brassy"
57.5%

purple stains

"the only issue is that it doesn't say to wear gloves but you obviously should as the purple stains your hands"
57.5%

shampoo stains

"the shampoo stains after seconds of being on your hands but i did find after having a long shower that my hands were no longer stained but if this were to bother you i would recommend purchasing disposable gloves"
57.5%

fanola stains

"and the tone just isn’t there like the real one real fanola stains your hands for a while this one washes of straight"
57.5%

stank rank

"sooo today i thought i'd give it another go and it still stank rank and dried my hair out and stained my hands"
57.4%

lost stars

"it leaked out in the box during transit so didn't have a full bottle so lost stars for presentation and value for money"
57.4%

lightens blondes but

"lightens blondes but not a fan of the smell"
57.3%

dark brown

"2 of the photos are my original dark brown and then pale yellow after weeks of lightning"
57.2%

uneven yellow patches

"it's got rid of the uneven yellow patches and lightened it all to a more natural blonde"
57.1%

beige tones

"and only toner i’ve used and ohhhh i’ve tried many last couple weeks and none worked but this one toned my beige tones i was left with after bleaching!"
57.0%

started to fall

"however when my sisters started to use it their hair also started to fall off"
57.0%

before & after

"have used this twice and can already see a difference with a lot of the orange yellow tones being removed wish i had before & after pictures to share"
56.9%

pretty patchy

"my hair went pretty patchy but most of it took the grey well"
56.9%

salon visits

"it’s taken away most of the horrible yellow that happens in between salon visits"
56.9%

my hair really unhappy

"said and now i have to go and try and fix my hair really unhappy won’t recommend at all"
56.8%

more watery

"it’s more watery than i expected so you can’t do anything else in the shower with it on"
56.3%

onto dry hair

"i applied this onto dry hair and let it sit for 30minuted with tin foil"
56.1%

deliveried it had leaked

"very annoyed that when it was deliveried it had leaked"
56.1%

were no longer

"the shampoo stains after seconds of being on your hands but i did find after having a long shower that my hands were no longer stained but if this were to bother you i would recommend purchasing disposable gloves"
56.1%

condition is not good

"the tones in my hair are more silvery now so it obviously works but the condition is not good"
56.1%

dressing fiend

"the best purple shampoo i’ve used i’ve recomended to my hair dressing fiend"
56.0%

stain my hands and nails

"i was recommended this product by my hair dresser she told me to make sure i wore gloves when applying otheriwse it will stain my hands and nails"
56.0%

results are crazy

"and the results are crazy!"
55.9%

roots dry hair

"applied to my roots dry hair left it on for 25mins with the last 5mins dragging it into the lengths and bam!"
55.9%

just recently removed

"i have also used this on my bonded extensions again added in nov 19 just recently removed"
55.8%

never kept so well

"i use this every 2nd wash and my colour has never kept so well"
55.8%

product wont

"sadly like everyone else it leaked 🙄 but did work and evened my bronzed hair worked on the first shampoo still a little more to do but am sure this product wont fail me hair feels lovely after and the smell is okay too not harsh"
55.8%

just not fruity

"do not particularly like the smell not horrible just not fruity"
55.7%

dried and styled

"i left it on my hair for 5 minutes and dried and styled it"
55.7%

smell a bit chemically

"it did dry my hair tho and does smell a bit chemically but will deffo purchase again and the conditioner works wonders to soften my hair"
55.6%

brassy tone

"so i bought this because my silver hair had a small bit of a brassy tone at my roots nothing big but i wanted rid of it so after reading the comments i thought this was the best to use i was wrong my silver hair is now a purple blue colour i washed my hair and left it on for 2 minutes like the bottle"
55.6%

carrot crush

"iwas expecting a little lighter as my blonde hair resembled the colour carrot crush blended with sweetcorn"
55.5%

will last ages

"the large bottle will last ages!"
55.4%

be careful using

"looks like ink so be careful using"
55.4%

says no yellow

"not the best smelling but definitely does what it says no yellow"
55.2%

wear gloves

"also wear gloves when using as it will stain your hands"
55.2%

instructed however

"if you are trying to sort out brassy hair i’d do the 5 minutes like instructed however if you are just touching up very light hair that’s not very yellow if recommend only 2 or 3 mins as when i done it for the full 5 mins it turned my hair a slight silver grey"
55.1%

greasy hair

"excuse the greasy hair in the first picture"
55.1%

hair wash blonde

"it made much yellow bleach hair wash blonde"
55.1%

very dry and brittle

"it makes hair very dry and brittle after one use"
55.0%

a cold tone

"it changes the color to a cold tone literally to yellow hair"
54.9%

over processed straw

"my hair felt like over processed straw despite using a good conditioner"
54.9%

n't have high hopes

"i don't usually write reviews and unfortunately i didn't take any before pictures as i have tried so many purple shampoos i didn't have high hopes but it honestly works miricales i used it in the shower left it on for 7 minutes washed it off and my hair is no longer yellow "
54.7%

n't feel that

"definitely a much better value than high end solon brand products of the same nature but i didn't feel that is was really nourishing shampoo or made my hair feel any different"
54.7%

does dry the hair

"it does dry the hair when you use it so i use a deep conditioner afterwards"
54.7%

would not even

"complete waste of money so bad i would not even give it away"
54.7%

no longer yellow

"i don't usually write reviews and unfortunately i didn't take any before pictures as i have tried so many purple shampoos i didn't have high hopes but it honestly works miricales i used it in the shower left it on for 7 minutes washed it off and my hair is no longer yellow "
54.7%

shampoo nor conditioner

"after bleaching your hair dont use shampoo nor conditioner"
54.7%

very little time

"brightens hair in very little time be careful how long you leave it on your hands i had a purple tint to my hands for a while!"
54.6%

black so i panicked

"your hair essentially will turn almost black so i panicked"
54.6%

very long time

"lasts very long time and it gets rid of yellow tones very nicely"
54.6%

n't review anything

"i normally don't review anything but i really had to in this occasion"
54.6%

n't touch my roots

"it didn't touch my roots and turned the rest of my hair white purple"
54.6%

n't want purple

"if you don't want purple hue and you have blonde hair then just wash it out sooner or use it less often once or twice a week and normal shampoo other days and it will continue to cut out any brassiness without turning your hair purple"
54.6%

left it for 5ish minutes

"i wet my hair lathered in the fanola shampoo and left it for 5ish minutes then rinsed as normal and all my hair is an ashy blonde without a hint of yellow"
54.6%

with no change

"i left it on for over 5 minutes with no change"
54.5%

waited patiently

"nevertheless i stood my ground and waited patiently"
54.5%

have n't worked

"after trying lots of purple shampoos which haven't worked i had high hopes for this one after reading all the good reviews"
54.5%

take it off as instructed

"i leave it on for 5 mins and take it off as instructed"
54.4%

only the ends

"the toner at the salon didn't help so i came home and reached for my regular wash out purple dye to cover the roots i've done this a million times before but this time the roots didn't take the colour only the ends did"
54.4%

washes gets rid of

"stains cuticles for a day or so but few hand washes gets rid of it"
54.3%

stain your fingers

"will stain your fingers"
54.3%

once on dry hair

"i’ve been doing everything but my roots the last 4 times once on dry hair and leaving it 5 10 minutes"
54.2%

make it worse

"had to return it as my hair is very delicate and balding and this product felt like it was only going to make it worse"
54.2%

turned out crap

"had really high hopes for this due to good reviews and it’s turned out crap:"
54.2%

leave it too long

"use sparingly as it could make your hair purple if you leave it too long but it gets rid of brassiness really effectively also good for anyone who has allergic reaction to toner like me"
54.1%

ends purple

"it did nothing but turn my ends purple"
54.1%

overly dry like some

"my hair wasn’t overly dry like some make it either!"
54.1%

disappointed to be honest

"kind of disappointed to be honest"
54.0%

gets rid of yellow tones

"lasts very long time and it gets rid of yellow tones very nicely"
54.0%

wash down the splash

"works from the first wash be careful in the shower as it can stain if you don’t wash down the splash marks right away brilliant shampoo wouldn’t use any other"
54.0%

little but nothing

"it does dry your hair a little but nothing a good conditioner won't fix"
53.9%

does dry out your hair

"i will say that it does dry out your hair a little so do be careful but most purple shampoos do so just use it as and when"
53.9%

awful but to be expected

"scent is awful but to be expected"
53.9%

leaves on your hair

"i love the tone it leaves on your hair"
53.9%

make a huge mess

"all this did was make a huge mess in my bathroom and tangle the hell out of my hair"
53.8%

with product missing

"unfortunately arrived damaged with product missing and after contacting the seller have not received a reply"
53.7%

roots nothing

"so i bought this because my silver hair had a small bit of a brassy tone at my roots nothing big but i wanted rid of it so after reading the comments i thought this was the best to use i was wrong my silver hair is now a purple blue colour i washed my hair and left it on for 2 minutes like the bottle"
53.7%

done with a warning

"could’ve done with a warning"
53.7%

30minuted with tin foil

"i applied this onto dry hair and let it sit for 30minuted with tin foil"
53.7%

dubious at first

"i was dubious at first because i’ve used other purple shampoos and they have made little to no difference and massively dried out my hair"
53.7%

dried my hair

"ok so this is a really thick and pigmented shampoo it’s reallly good but there’s a few pointers don’t leave it on to long as your hair will turn violet grey as stated very pigmented i found it dried my hair out as well so not for more this once a week use the scent is horrible like flowers but if you"
53.6%

wrong my silver hair

"so i bought this because my silver hair had a small bit of a brassy tone at my roots nothing big but i wanted rid of it so after reading the comments i thought this was the best to use i was wrong my silver hair is now a purple blue colour i washed my hair and left it on for 2 minutes like the bottle"
53.6%

made my hair fall

"i’ve used a few different products to get rid of the yellow in my hair some have done nothing and others have worked but made my hair fall out"
53.6%

after using

"i read up on so much reviews for this product and it definitely did change my hair but for me my hair had a tint of blue to it which everyone liked to point out 🤦🏼‍♀️🤣 i would of hoped for more of the light blonde now grey blue it didn’t smell like much and my hair felt abit like straw after using"
53.5%

will dry my hair

"i only use it once every 1 2 weeks because it will dry my hair out but it really does what it says"
53.4%

orange and yellow hues

"i used it the most when i was blonde and when i was purple hue hair to maintain the color and eliminate any orange and yellow hues"
53.3%

does dry hair

"good for toning and colouring hair does dry hair though so use a mask"
53.3%

become purple

"but it does stains your hands or other light products in the bathroom do not recommend leaving it on for too long as your hair will become purple"
53.3%

n't thank her enough

"was recommended this product by my hair dresser and i can’t thank her enough eliminates the brassiness even after one use"
53.2%

knotted from the shampoo

"all my hair knotted from the shampoo and came out in chunks 😪 i had to re dye my hair after as it looks awful"
53.2%

stain the hands purple

"i recommend wearing gloves as it may stain the hands purple but it will wash off during the day"
53.2%

most purple shampoos

"i will say that it does dry out your hair a little so do be careful but most purple shampoos do so just use it as and when"
53.2%

birds nest

"after the 3 mins i rinsed off used a conditioner and a hair mask as my hair was like a birds nest prior to the purple experiment"
53.2%

fades gradually

"i use it on wet hair and leave it on for a couple of minutes while i wash the rest of me and it gives a noticeable silver purple colour which fades gradually over the next few days"
53.1%
...

Top positive statements

Statement Strength**
"Absolutely brilliant." 100.0%
"This shampoo is brilliant." 94.4%
"Great value for money and it has really changed the tone of my hair and a lot of people commented on how good my hair looked." 93.1%
"Great toner if you want silver grey hair though!" 93.1%
"Perfect for bleached hair and smells amazing." 93.1%
"We like it as it enhances our hair colour and leaves it very soft tangle free and smooth." 93.1%
"It smells gorgeous and it’s so soft." 93.1%
"It has a really strong smell to it." 93.1%

Top negative statements

Statement Strength
"Complete waste of money so bad I would not even give it away." 90.2%
"Very disappointing I can't mark it down as the product is amazing" 90.1%
"sadly like everyone else it leaked 🙄 BUT did work and evened my bronzed hair worked on the first shampoo still a little more to do but am sure this product wont fail me hair feels lovely after and the smell is okay too not harsh" 90.1%
"Absolutely stinks and it did stain my hands and nails a lovely shade of lilac any darker I’d have looked like Violet from willy wonka after eating the gum!" 89.3%
"Shampoo smells weird." 74.1%
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Positive mentions

Mentioned Object Mentioned in Strength
Devine
"smells Devine!"
75.0%

Negative mentions

Mentioned Object Mentioned in Strength

Emotion analysis

Positive tone

Neutral tone

Negative tone

28.3% 43.2% 28.5%
  neutral 42.8%
  worry 25.5%
  happiness 14.3%
  fun 4.9%
  relief 3.6%
  surprise 3.4%
  sadness 3.0%
  love 1.7%
  empty 0.4%
  joy 0.4%

* analysis performed using Artificial Intelligence (AI) methods, data for the analysis has been gathered from multiple publicly accessible sources.
** strength is the level of sentiment expressed in a sentence, phrase or keyword. It ranges from 0 to 100%
prices and sales statistics are updated daily

last analysis update 2021-09-09