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BRITA Style Water Filter, Compatible with BRITA MAXTRA+ Cartridges, Water Filter that Helps with the Reduction of Limescale and Chlorine


Other products in Home & Kitchen Appliances | Water Filter Jugs
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Best price: £24.17 (57% off)

Product Summary

  • Premium slim design, fits most fridge doors with 1.4L filtered water capacity, 2.4L total capacity - dishwasher safe (except lid)
  • Fresh tasting water without plastic bottle waste for just a few pence per litre
  • Intelligent 'Meter' technology measures your water hardness, volume usage and time to prompt accurate cartridge replacement
  • Features pour through lid for easy refill, non-slip base and easy grip handle
  • Micro Carbon Pearls reduce chlorine and organic impurities improving taste and odour of food and drink
  • Ion Exchange Pearls permanently absorb metals and reduce limescale protecting appliances against scale build up
  • Includes 1 x MAXTRA+ filter cartridge, which last 4 weeks and is recyclable
  • 30 day money back guarantee and free replacement parts service

Product Attributes

  • Width: 10.4 Inches,
  • Height: 10.8 Inches,
  • Weight: 2.1 Pounds,
  • Length: 4.3 Inches,
  • Size: Standard

Brand

BRITA


Compare with other product in Water Filter Jugs category


Product Review Analysis*

Positives

Neutrals

Negatives

62.9% 13.1% 24.0%

Senti score  [76.0%]

* hover your mouse over a word to see more details
really vile better very worst smart leave older happy expected wrong excellent product honestly amazing amazing perfect excellent strange lovely least great replace love best cheap badly stained expensive really beautiful disappointed

Pros & Cons

really beautiful

"love everything about this really beautiful sleek water filter"
100.0%

honestly amazing

"this is honestly amazing!"
100.0%

excellent product

"excellent product!"
100.0%

very pleased

"im very pleased "
100.0%

everything satisfactory

"everything satisfactory"
100.0%

brilliant best

"brilliant best yet"
99.9%

attractive fits

"all in all this jug is attractive fits in the fridge door if you want it cold and the new maxtra+ filters give lovely tasteless water"
99.9%

huge improvement

"this is a huge improvement on the older designs and i'm very happy with it"
99.8%

highly recommend

"highly recommend"
99.6%

best thing

"best thing we did getting it"
99.6%

really good

"really good value product"
99.3%

nicest water

"my partner says it’s the nicest water he’s tasted so it must be good!"
98.9%

works perfectly

"slimline design and works perfectly"
98.6%

amazing product

"amazing product"
98.5%

been excellent

"the water filtration has always been excellent in some places where we have lived totally necessary for good tea and coffee but the jugs themselves have always caused irritation"
98.3%

clean tasting water

"clean tasting water straight from the fridge"
98.1%

serves the purpose

"very useful to handle and serves the purpose"
97.2%

great tasting water

"great tasting water easy to fill smart light is much better than the fiddllely digital measure and easy to clean"
97.0%

visually appealing

"i like the clean lines of the new model and the durable almost clinical construction and find it visually appealing"
94.8%

well designed

"this is a great well designed product and the difference in water quality that comes from using filtered water has to be experienced it makes a huge difference"
94.6%

genuine brita product

"genuine brita product and replacement cartridges easily available"
94.0%

they are excellent

"as far as the filters go for filtering water they are excellent!"
93.1%

best health purchases

"one of my best health purchases"
92.8%

very satisfied

"so very satisfied"
91.8%

excellent water

"excellent water jug that provides crystal clear refreshing tasty water"
91.7%

very smart

"very smart looking and glad i bought it"
91.7%

nice tasting water

"it fits very well into the fridge door and delivers nice tasting water"
91.7%

happy as easy

"so happy as easy to fill & pour"
90.6%

brilliant buy glad

"brilliant buy glad i finally bought it filter lasts about a month and you need to reset every time you change the catridge"
90.6%

clean water

"unpack filter soak in clean water for 5 minutes"
90.5%

quality durable

"the plastic is quality durable but still plastic shortens lifespan and usefulness of container they should come with an extra refill or source of 'refill cartridge' should be noted in sale"
90.1%

fresh and well

"transforms chalky and chlorine tasting water to fresh and well tasting that leaves no chalk residues at all in a matter of minutes"
89.5%

best and stylish

"totally the best and stylish"
89.5%

excellent flavour

"excellent flavour"
89.3%

does a good

"brita does a good job but the messing about with the jugs is making me wondering about having a water filter system plumbed in if i can afford to"
89.3%

great item water

"great item water tastes a lot better wished i had bought one before"
89.2%

very sleek

"a very sleek well made jug it compares very well with my elemaris jug but lacks the nice rubber feet that i like to see on my jugs as the jug is constantly on and off the work surface i worry about abrasion on the surface this however does seem quite snooth on the bottom"
89.0%

brilliant design

"brilliant design!"
88.8%

simple and elegant

"it’s just so simple and elegant at the same time"
88.5%

compact nice

"this is nice i had a larger one which was a bit heavy to lift and water would always run down the handle for some reason this one is very neat and compact nice rounded edges instead of crevices everywhere think this is the best they have made so far the maxtra+ seem to work just as well as the older model so i am very happy with this"
75.0%

fits easily

"it fits easily into the door of my fridge which is an average size "
75.0%

works well

"the filter works well"
75.0%

great machine

"great machine"
75.0%

good delivery

"design is good delivery was quick but the led light doesn't work which is the whole point"
75.0%

good looking

"the jug plastic is high quality too and it just looks good in your fridge as good looking as plastic jugs go!"
75.0%

fits nicely

"a nice new design which fits nicely into the fridge door"
75.0%

looks good

"nice design looks good and does the job"
75.0%

improved design

"fantastic purchase improved design"
75.0%

cleaner water

"cleaner water"
74.9%

great taste

"it gives my water a great taste"
74.9%

steady stream

"the filters look like they filter water quicker as the produce a steady stream however i have tested the speed and it's the same"
74.9%

great value

"great value for money"
74.9%

perfect size

"looks better and it’s just the perfect size for fridge and for pouring"
74.9%

exudes quality

"this jug just exudes quality"
74.9%

enough water

"fits in fridge door holds more than enough water"
74.9%

fair price

"good product fair price good quick delivery"
74.9%

will happily

"a: our uk based customer care team will happily replace the smart light if a consumer calls or e mails them"
74.9%

better balance

"better balance for pouring the water the water filters though a lot faster because the filter is lower down in the jug"
74.9%

product super

"great product super easy to use and the taste is so much better than the tap!"
74.9%

really value

"4 litres for a number of years and i have to declare straight away that i really value and approve the differences in design of the new version"
74.9%

fresh taste

"filters through quite quickly and pours well clean fresh taste"
74.8%

looks great

"aesthetically this water jug looks great in the kitchen very elegant and it looks as though a lot of thought was put into the design"
74.8%

very quickly

"filters the water very quickly and by just keeping it topped up each time some is used we've not yet had to wait for it to filter to fill either the kettle or our coffee machine"
74.8%

feels nice

"it just has smooth edges and so easy to clean and looks nice and feels nice"
74.8%

helpful light

"it has a helpful light on the top which lets you know when the filter needs changing"
74.8%

increasing again

"i live in a hard water area and it completely removes all particles in the first 1 to 2 weeks then particles start increasing again in the water"
74.8%

other impurities

"it would seem that a lot of other impurities are filtered out as well as water which is normally cloudy from the tap now looks crystal clear"
74.8%

nice design

"fast delivery great product easy to clean nice design"
74.7%

smart light

"great tasting water easy to fill smart light is much better than the fiddllely digital measure and easy to clean"
74.7%

good design

"fantastic good design and they ironed out all the stupid little design flaws previous versions had they are still selling the old one's so this is basically just an addition to the line up i am very pleased with it"
74.6%

have deposit

"i used to have deposit in my kettle after the first use since i started to use this filtered water it has been now more than a month and the kettle is clean!"
74.6%

most popular

"i have the one with a "smart light" in the lid sold by amazon and i think this is probably going to be the most popular version"
74.5%

deffinetely recommended

"deffinetely recommended"
74.5%

style cartridges

"so once i have used all my old style cartridges i will be using this jug alone"
74.5%

really helpful

"it’s lighter weight than previous brita filter jug which is really helpful if you have arthritic hands"
74.5%

monthly basis

"i have been a customer of brita for over 20 years and during this time i have used a number of jugs and purchased filters on a monthly basis a lot of money over the years"
74.5%

monitored system

"our samsung has a monitored system which tells me to change the filter approximately every six months however the branded samsung filter only costs around £20 thus £40 per year"
74.4%

excellent value

"excellent value for money"
74.4%

useful item

"this brita style water filter jug and cartridge is such a useful item!"
74.4%

very helpful

"very helpful"
74.4%

lovely looking

"lovely looking"
74.4%

very easily

"the jug itself is crystal clear and easy to lift and fill with the flip top tab near the handle it also fits in the fridge door very easily"
74.4%

highly reccomend

"highly reccomend"
74.4%

high quality

"the jug plastic is high quality too and it just looks good in your fridge as good looking as plastic jugs go!"
74.4%

very useful

"looks very stylish and the light indicator is very useful"
74.3%

working well

"nice clean lines easy to clean working well"
74.3%

added bonus

"new modern look is also an added bonus"
74.3%

intelligent mechanism

"using an intelligent mechanism the volume is recorded by registering the amount of water flowing out when the jug is tilted during usage"
74.3%

effective item

"it would be better if the capacity was a little larger but overall it is an effective item"
74.3%

easily available

"genuine brita product and replacement cartridges easily available"
74.3%

water tastes nice

"water tastes nice too"
74.3%

different successes

"over the years i have had different successes with brita filter jugs and filters in coffee machines and kettles"
74.3%

good value

"fits in the fridge door fine easy to fill and good value for money"
74.3%

quality product

"this is a quality product"
74.2%

fantastic purchase

"fantastic purchase improved design"
74.2%

great item

"great item and no scale in kettle now"
74.2%

recommended month

"the cartridges last a while you can make them last longer than the recommended month"
74.2%

happy customer

"happy customer!"
74.1%

small compartment

"it has a small compartment that lifts up so that it can be filled easily from the tap without having to remove the whole lid"
74.1%

well & quickly

"good quality well made item works well & quickly the maxtra cartridge make our horrible tasting tap water almost like bottled i however found it incredibly bulky & it takes up more than half of my door space which isn't practical & its too tall to fit on a shelf its ideal for counter top but in summer"
74.1%

more attractive

"it is a more attractive style"
74.1%

lovely design

"the jug is a lovely design and easy to use"
74.0%

crystal clear

"the jug itself is crystal clear and easy to lift and fill with the flip top tab near the handle it also fits in the fridge door very easily"
74.0%

very happy

"early days but very happy so far"
74.0%

taste real good

"simply beautiful this new extra slim design very easy to set it up and made me stop buying bottled water as the filtered water actually taste real good"
74.0%

cost effective

"great and cost effective alternative"
74.0%

excellent service

"excellent product excellent service would use again"
73.9%

good thing

"the spout is also smaller allowing less water to pour however this is a good thing as much as it is bad"
73.9%

water tastes good

"water tastes good and it is slim enough to go into the fridge door"
73.8%

design and usability

"what an improvement this jug is in design and usability"
73.8%

cleaned easily

"it has smooth corners and 'edges' and can be cleaned easily"
73.8%

clean lines

"i like the clean lines of the new model and the durable almost clinical construction and find it visually appealing"
73.8%

pretty neat

"this jug is visually pretty neat with the exception of the loop to lift the lid which is weird"
73.8%

tasty water

"excellent water jug that provides crystal clear refreshing tasty water"
73.8%

very attractive

"that said the design is very attractive easy to use easy to replace the filter and it fits in the fridge nicely"
73.8%

worked great

"holding the button down for 5 seconds worked great so all's good"
73.8%

very stylish

"looks very stylish and the light indicator is very useful"
73.7%

strong solid

"good strong solid product"
73.7%

replaced the new filter

"all worked well until i replaced the new filter"
73.7%

completely smooth

"the base is much smaller than previous jugs but probably much easier to wipe clean as it is completely smooth"
73.7%

excellent design

"excellent design fits perfectly in the fridge"
73.7%

good product

"a good product"
73.7%

it's not too cumbersome

"whilst jug fills half of fridge door shelf it's not too cumbersome and easily worked around"
73.7%

perfect for every

"perfect for every day use"
73.6%

simple and modern

"bought 2 one for fridge and another for counter top best of all their design because they look simple and modern and doesn't impinge on the rest of kitchen design"
73.6%

very inexpensive

"i like using these filter jugs and even though it may seem a little expensive when purchasing new maxtra+ filters it actually works out to be a very inexpensive method of producing great tasting clear drinking water and apparently if used in appliances like steam irons can lengthen their working life considerably as it helps prevent the build us of limescale"
73.5%

activate press

"the led filter cartridge health indicator is very easy to install and activate press and hold the led for a few seconds and the indicator lamp is primed “green” and ready to go "
73.5%

much smarter

"previous meters were definitely much smarter than this"
73.5%

really lovely

"top marks for this really lovely filter and it's good looks"
73.5%

maxtra plus cartridges

"btw it takes maxtra plus cartridges suggest you order some with your new jug"
73.5%

brand and ideal

"the filters when buying more are pricy but it's worth it as this is the superior brand and ideal for hard water areas"
73.4%

fantastic product

"fantastic product"
73.4%

clear and excellent

"maxtra + filter provides clear and excellent tasting water"
73.4%

handy loop

"there is a handy loop to pull the top off and you can just flip up the top to fill it"
73.4%

good quality

"good quality"
73.3%

fits perfectly

"fits perfectly in fridge door"
73.3%

dishwasher safe

"love that this is dishwasher safe making it easy to clean"
73.2%

quite happily

"4 litres of filtered water and will sit quite happily in the door holder of your fridge"
73.1%

little expensive

"i like using these filter jugs and even though it may seem a little expensive when purchasing new maxtra+ filters it actually works out to be a very inexpensive method of producing great tasting clear drinking water and apparently if used in appliances like steam irons can lengthen their working life considerably as it helps prevent the build us of limescale"
73.1%

hard water area

"fantastic for us living in a hard water area"
73.1%

nice balanced design

"nice balanced design fits in the fridge door or would if the fridge wasn't full"
73.1%

pretty decent

"great water filter jug and fits in nice in the fridge price seems pretty decent"
73.1%

loved these

"kids of all ages loved these and as they are self adhesive it kept even the little ones quiet for ages"
73.0%

quality item

"it is a quality item as you would expect from brita and filters and purifies tap water easily and safely"
73.0%

overall impressed

"could be a bit bigger i’m forever refilling the chamber but overall impressed"
73.0%

light battery

"q: is the cartridge status indicator brita smart light battery driven?"
72.9%

easier to read

"product instructions should be much shorter and easier to read"
72.9%

very refreshing

"holds enough water for 2 people on summers day very refreshing"
72.7%

noticeable difference

"fits easily in our modest sized fridge door super easy to use and has made a noticeable difference to the taste of our tap water"
72.7%

crisp tasting water

"things i like it's better looking the smart light crisp tasting water no limescale in my kettle things i dislike feels cheap no rubber bottom the new style handle unable to use old style filters the product itself is still very good i have had my kettle for 6 years and never fill directly from the tap and to this day there is still no limescale inside it"
72.6%

highly recommended

"highly recommended"
72.6%

high enough

"the loop that lifts the flap is flexible and lifts high enough to fill easily no more battling to get water in the jug rather than all over the lid"
72.5%

useful alternative

"however it is a useful alternative to bottled water and does make water and tea in particular taste better"
72.4%

would recommend

"would recommend"
72.4%

prompt response

"i contacted brita via email and received prompt response: does the led light show any signs of life at all when the button is pressed?"
72.4%

small amounts of debris

"the water here has always had a horrible taste to it with small amounts of debris in it no idea what the debris is "
72.3%

samsung filter

"our samsung has a monitored system which tells me to change the filter approximately every six months however the branded samsung filter only costs around £20 thus £40 per year"
72.2%

fridge price

"great water filter jug and fits in nice in the fridge price seems pretty decent"
72.2%

lasts around 1 month

"fab really makes a difference to our water the filter lasts around 1 month"
72.2%

reassuring element

"i have to say i am convinced although the water tastes the same there is that reassuring element that it is cleaner"
72.2%

stable simple

"it is stable simple to use and easy to clean"
72.2%

flows quickly

"the flip top filler cap stays firmly open for easy filling and the water flows quickly through the filter"
72.0%

much better

"it also looks much better"
71.9%

fits neatly

"firstly the jug is slimmer no decrease in volume and fits neatly into the side door shelf in my fridge"
71.8%

graet easy

"graet easy thank you"
71.8%

cheaper alternative

"a replacement for a cheaper alternative "
71.8%

filled easily

"it has a small compartment that lifts up so that it can be filled easily from the tap without having to remove the whole lid"
71.6%

looks better

"its lighter and looks better too!"
71.5%

biggest improvement

"the biggest improvement of all times done by brita on their filter jugs is the new all rounded shape"
71.5%

particularly helpful

"it's particularly helpful that this model comes with a warning light that flicks on when the filter needs replacing"
71.4%

good upgrade

"good upgrade from previous brita"
71.4%

looks neat

"looks neat on my worktop"
71.4%

much cleaner

"i’m on my 2nd month and can tell the difference in water quality it’s so much cleaner!"
71.3%

perfectly adequate

"this is perhaps of lighter weight construction than our marella jug but seems perfectly adequate for the job"
71.2%

prompt service

"product delivery prompt service etc"
71.1%

nice new brita

"it is a nice new brita jug but not as good as my old one"
71.1%

quite useful

"it did its work and the little light was quite useful"
71.0%

clear water

"i enjoy drinking clear water while saving money cause i stop buying water bottled"
70.9%

brought this

"brought this for my mom who is 80 so she drinks more water"
70.8%

love this new design

"i love this new design"
70.7%

no real problem

"water tastes so much better and as we have lead pipes in the house it blocks that as well as other things only a small problem i do fill it up every time it gets low to the top my wife does find it heavy when full so i always lift it so no real problem"
70.7%

good service

"i had previously had an older style brita water jug which gave good service over a period of approx"
70.6%

mantra plus

"thirdly the jug comes complete with the mantra plus filter"
70.5%

handy and simple

"the bottle is so handy and simple to use no need to write such long instructions which often do not concentrate on the actual product"
70.4%

some tv programme

"after watching some tv programme about bottled water harm to nature and so on we have decided to stop buying it and get a reusable jug"
70.2%

opposed the the previous

"also this new filter jug has a smooth bottom as opposed the the previous one which has a ridge on the bottom making it hard to clean necessitating the use of a toothpick to get in the groove"
69.8%

nice clean lines

"nice clean lines easy to clean working well"
69.8%

brita delivers

"as always brita delivers"
69.8%

great brita

"great brita jug the best we've had so far"
69.7%

most effective

"a new design that is quite sleek and modern easy to fill and good filtering performance from the maxtra + cartridges i do wish that the filtering technology was able to take away more of the chlorine taste from tap water here in surrey but the new filters are certainly the most effective i have come across"
69.5%

pouring angle

"maybe pouring angle was to big"
69.3%

opposed to tap water

"i'm surprised i noticed the taste of water from the jug as opposed to tap water but it's noticeable"
69.2%

whole thing

"you can even put the whole thing in the dishwasher"
69.1%

good unit filter

"good unit filter but whst do you expect from brita!"
68.7%

recommended this

"a friend of mine recommended this to me"
68.6%

great idea

"overall this is a great idea"
68.5%

great design

"great design and love the light indication when the cartridge needs changing"
68.5%

worth the money

"definitely worth the money"
68.4%

completely gone

"the chlorine smell and taste was completely gone"
68.4%

tastes great

"the filters apparently work better and i can certainly say that the filtered water using the new jug and filters tastes great and makes a crystal clear cup of tea"
68.3%

find useful

"if it does i have listed some q&a’s that you may find useful"
68.1%

more solid build

"bought this to replace our old one and it is lighter and of a better more solid build"
68.1%

capacity yielding

"4 litre capacity yielding 1"
68.0%

moved down

"the light that tells you how close it is to needing a new cartridgebt i don't think that is as good as the scale that moved down each week"
67.7%

being summer

"being summer and needing drinks on tap i am using two jugs at the moment but i do prefer all the new changes that this new style jug offers"
67.6%

gets my vote

"anything with a colour light gets my vote"
67.4%

good instruction booklet

"it comes with a good instruction booklet and a reminder that the ‘old’ maxtra filters will not fit"
67.3%

your fridge

"it fits perfectly into the door of your fridge and the indicator light tells you exactly when the filter needs to be changed"
67.3%
...

badly stained

"got this to use at work as their water is dead hard and all their cups are badly stained"
99.8%

very worst

"the very worst part though is that the new filters no longer fit the old jugs and of course visa versa"
99.5%

really vile

"after using the filter for 2 3 weeks the water started to taste really vile almost like plastic i can’t describe so bad"
99.4%

very disappointed

"i am very disappointed as expected a lot more from filter"
99.0%

horrendously expensive

"by introducing a new filter cartridge the maxtra+ which looks horrendously expensive and of course none of the older maxtra cartridges fit"
98.4%

falls dramatically

"it does filter contaminates that's in tap water but the ph falls dramatically after its filter which makes it not suitable for drinking"
97.2%

terribly unreliable

"it was terribly unreliable on the old model and would periodically refuse to open when pouring water often causing a flood down the side of the kettle!"
96.8%

clean limescale

"so easy to keep clean limescale due to the design"
96.8%

pretty shoddy

"looks good but pretty shoddy for brita"
95.4%

plastic waste

"i'm trying to reduce single use plastic waste and the tap water in my area isn't great"
94.0%

arrived straight away

"arrived straight away too"
89.1%

begin with and yellow

"this flashes briefly each time you pour water out green to begin with and yellow when the cartridge is getting towards the end of its life and red when is is no longer effective"
88.7%

unwelcome insects

"thirdly there is no cover over the spout so dust and any unwelcome insects can enter the filtered water"
74.9%

only issue

"the only issue now is i have to replace the filter soonish after watching a video about the build up of certain things i can see why the replacement date is included !"
74.9%

disgusting taste

"i live in a very hard water area with a disgusting taste of chlorine"
74.9%

rather expensive

"the filters are rather expensive and i balked slightly at the price of ordering half a dozen"
74.8%

more expensive

"if you already have a brita filter i wouldn't recommend upgrading just yet i haven't seen any noticeable difference between old or new and the new type filters are more expensive"
74.8%

filter cartridges

"it's dishwasher safe i can't tell the difference in taste or measure the cleanliness between these new maxtra+ filter cartridges and the standard ones i've used for the old jugs"
74.8%

main gripe

"my main gripe is the new cartridge filters"
74.8%

taste foul

"i live in a very hard water area and the stuff that comes out of the taps is actually horrible to drink it also makes any tea that is not a strong builder's type taste foul"
74.8%

seems rushed

"overall i find this overpriced missing small features that should be included and the design seems rushed"
74.8%

does n't work

"but there is a little light that suppose to indicate if the filter is new green light almost used yellow light and used red light and it doesn’t work"
74.8%

pretty awful

"never realised the taste of tap water at home was pretty awful until spending an extended time abroad drinking bottled water then coming back to it"
74.7%

looks wrong

"i dislike the tag thing to lift the lid when refilling the jug it looks wrong on an item that you want to be sleek and look very clean"
74.6%

only problem

"the only problem when you read the instructions is it does not explain that before you screw the smart light onto the lid you have to prime the light by pressing the button on the light for about 3 seconds until the light flashes green 3 times then it is ready you will have to do this every time you replace the filter cartridge i only found out about this when i rang brita they say germany is looking into putting this information in the instructions "
74.5%

marketing hype

"and marketing hype about how much better it is hence more expensive and more profit and customers can't use their old filter stock"
74.4%

goes brittle

"i've had brita jugs before and eventually the plastic goes brittle and they are consigned to the bin"
74.3%

very smelly

"it is not necessary to have the lid on unless there is some very smelly or contagious stuff in the fridge in which case the lid would likely not be efficient anyway"
74.2%

more impatient

"the water filters through at a slow ish pace which might irritate the more impatient user but this doesn't have to be problematic just top it up each time you use some and you can happily drink your water while it filters through its next batch in its own time"
74.2%

inferior product

"the issues i have is that you seem to be getting an inferior product compared to the older model"
74.2%

chunky cartridge

"but hey it's supposed to filter even more or better than the old ones and give you great tasting filtered water and the water does taste great but a large chunk of real estate inside the jug is taken up by the big chunky cartridge so you get less room for actual water!"
74.1%

awkward and unwieldy

"the one thing i loathe and detest is the incredibly awkward and unwieldy multi lingual instructions on a sheet of flimsy paper about 95x60 cms folded to 19x10"
73.8%

expensive change

"but it is a big thing because this package only includes 1 filter and it could be an expensive change to use this instead of the old jugs and it is something people should definitely consider when deciding on which model to use"
73.6%

expensive brita refill

"so we are going to buy the expensive brita refill"
73.5%

very acidic

"this filter delivers very acidic water which is not healthy"
73.5%

design fault

"the filters don't sit fully snugly in the jug so there is a body of water that sits there which is a design fault"
73.2%

slightly unpleasant

"however it does have a slightly unpleasant taste and the light indicator stopped working after the first day"
72.9%

large chunk

"but hey it's supposed to filter even more or better than the old ones and give you great tasting filtered water and the water does taste great but a large chunk of real estate inside the jug is taken up by the big chunky cartridge so you get less room for actual water!"
72.3%

lower down

"so buy this new designed jug from brita and thrown away your old one you will not be disappointed it’s so much better and because the filter is lower down in the jug it filter so much faster because gravity does most of the job for you"
71.9%

settled down

"seems to have settled down down and tastes ok"
71.9%

design flaw

"bit of a design flaw if you are not careful with the level of water"
71.6%

empty fill

"easy to empty fill and check if filter needs changing due to the colour light"
71.3%

lasted 2 months

"lasted 2 months and cracked after the return date!"
70.7%

averaging 2 3 cups

"there is no way that i have been using any more than a litre a day out of this averaging 2 3 cups of tea of probably around 300ml volume each so that is to say i have used no more than around a quarter of what brita claim"
70.6%

nothing helps

"nothing helps"
70.6%

limescale damage

"kettles and coffee machines pack up far too quickly due to limescale damage so i thought i'd introduce them to the delights of the brita water jug!"
70.0%

biggest issue

"my biggest issue being the missing rubber at the base of the jug this really was handy with the older models and i struggle to understand why it was removed"
69.2%

indicator anti

"a: simply turn the cartridge status indicator anti clockwise out of the bottom of the lid"
68.9%

actually horrible

"i live in a very hard water area and the stuff that comes out of the taps is actually horrible to drink it also makes any tea that is not a strong builder's type taste foul"
68.6%

quite pricey

"the other thing to aware of is that the replacement filters are quite pricey"
68.5%

waste your money

"i would not recommend you waste your money"
68.1%

waste of money

"this filter is waste of money"
66.7%

no option for return

"it look faulty to me but can’t return it as there’s no option for return maybe the return was available only for a month"
66.6%

design flaws

"it looks modern and filters well but i'd have expected some of these basic design flaws to have been ironed out"
66.5%

wrong time

"cartridges can be a bit pricey if you buy at the wrong time but this is good and keeps your pure water nice and chilled perfect for the summer months"
65.9%

thrown away your old

"so buy this new designed jug from brita and thrown away your old one you will not be disappointed it’s so much better and because the filter is lower down in the jug it filter so much faster because gravity does most of the job for you"
65.9%

poor quality

"poor quality"
65.6%

difficult to get hold

"don't think all filters are the same because my previous filter took 2 cartridges cost a fortune and was difficult to get hold of"
65.4%

nothing fits

"nothing fits"
65.3%

produce limescale

"but it sure made my tap water taste better and my kettle does not produce limescale as much"
65.1%

water filter cartridges

"oh great just what the world needs another form factor for the brita water filter cartridges"
65.0%

forcing you to spend more

"they are forcing you to spend more"
64.7%

with white vinegar

"i do tend to replace my cartridge at 3 weeks rather than 4 but even if i have left it for a month a quick swoosh with white vinegar brings the kettle back to supreme perfection"
64.4%

will not work

"these new filter cartridges are a different shape so please consider this before chucking your old model away as the old model will not work!"
64.4%

lasted about a month

"so far so good one filter lasted about a month"
63.9%

regret paying for this

"regret paying for this when i could have got something cheaper just as good"
63.8%

excessive belt

"this may seem an excessive belt and braces approach but we feel it assures safe soft drinking water from our hillside spring source"
63.7%

much fluoride

"i had a smaller one of these a while back and it does filter the water ours is very nasty too much fluoride in it but this takes that away"
63.7%

with limescale

"we've been using brita filter kettles for many years because we live in a very hard water area and because i don't want to risk jamming up my lovely new kettle with limescale this jug seemed ideal and"
63.7%

pack up far too quickly

"kettles and coffee machines pack up far too quickly due to limescale damage so i thought i'd introduce them to the delights of the brita water jug!"
63.3%

shape filler

"the taste of water is specific maybe need to get used to it i will update my review if taste is change at the moment 3* also it’s the same as the older model just different shape filler"
62.6%

matra filter cartridges

"my only complaint would be that the ordinary matra filter cartridges don't fit in it and i have to source a supplier for the new ones"
62.5%

took 2 cartridges

"don't think all filters are the same because my previous filter took 2 cartridges cost a fortune and was difficult to get hold of"
62.4%

slight niggles

"just slight niggles or downsides which may or may not bother you – there are no rubber feet or circle of rubber on the base of the jug so it may slip although i didn't find it particularly skiddy to use"
62.2%

feels less robust

"the jug itself feels less robust"
61.5%

some brita jugs

"i know some brita jugs are really odd shapes and often very top heavy when empty this is no exception to the latter but feels more like a traditional jug and less like a game of "try not to tip over the water filter""
61.3%

replaced 1x filter

"4l jug which breaks into three bits manual smart light which replaces the timer can be replaced 1x filter what's different?"
60.7%

return date

"lasted 2 months and cracked after the return date!"
60.7%

foul tasting glasses

"i wish i had known about this earlier it would have spared my many foul tasting glasses of water and chalk clogged kitchen appliances"
60.1%

brita filter kettles

"we've been using brita filter kettles for many years because we live in a very hard water area and because i don't want to risk jamming up my lovely new kettle with limescale this jug seemed ideal and"
59.7%

brita filter jugs

"have always used brita filter jugs"
59.7%

quite heavy

"i can't compare this with other jugs but it does seem rather 'chunky' is quite heavy and won't fit in the fridge door"
59.6%

course visa

"the very worst part though is that the new filters no longer fit the old jugs and of course visa versa"
59.4%

discover this

"you only discover this after the 30 day return policy is finished"
58.9%

light did n't work

"i fitted mine all together and the light didn't work"
58.8%

does n't filter through

"if you fill the jug to get it full the second filling of water doesn’t filter through"
58.7%

lacking an essential part

"expensive jug that now is lacking an essential part"
58.6%

replaced my old brita

"just replaced my old brita jug which was looking a bit tired impressed with the new style and works a treat"
58.0%

cartridge is ineffective

"since the cartridge is ineffective so is the jug as the other maxtra cartridge doesn’t fit the new jug"
57.9%

dripping of water

"i noticed on a few occasions although not all the time that there was a dripping of water from the unfiltered water past the filter on the outside because the filter didn't fit completely snugly in it's fitted position"
57.5%

build up of limescale

"i live in a hard water area so need to filter my water to stop the build up of limescale so i always have a filter jug in the house"
57.3%

even more or better

"but hey it's supposed to filter even more or better than the old ones and give you great tasting filtered water and the water does taste great but a large chunk of real estate inside the jug is taken up by the big chunky cartridge so you get less room for actual water!"
57.2%

brittle and breaking

"the lid is lifted by a flexible rubber tab that seems sound enough for now but which i anticipate becoming brittle and breaking"
57.1%

trying to cheat

"i'm not sure how it works exactly but it seems to be about right in terms of the length and frequency of use between filter changes so i don't feel that it is trying to cheat me!"
57.0%

n't last long

"one filter didn't last long at all"
56.8%

britta filter jubs

"the instruction leaflet covers all the different types of britta filter jubs not one specific"
56.6%

britta filter jugs

"i have used britta filter jugs for many years but this one was not up to standard"
56.6%

longer return policy

"i suggest that if you want this jug you buy it from a seller who has a longer return policy"
56.6%

just no light

"few times it did light sometimes flashes and often just no light"
56.4%

cost is prohibitive

"i don't think i'll use it for good as the cost is prohibitive"
56.4%

wrong filters

"ordered the wrong filters"
56.2%

near heat or cold

"only used water from tap and left on kitchen side so not near heat or cold"
55.9%

micro carbon pearls

"the new filters are called maxtra+ and apparently have a finer mesh than the old ones to filter out more impurities in the water and micro carbon pearls which reduce chlorine"
55.9%

tapered bottom

"the new maxtra cartridges fit into the older jugs but because they have a tapered bottom end and the old ones don't the old cartridges are too large to fit into the space in these new jugs"
55.8%

water smell really

"makes water smell really bad"
55.8%

water dont

"useless filter water dont buy this!"
55.7%

that expensive

"it isn’t that expensive neither are the filters"
55.7%

replacement filter

"expensive original replacement filters just by a cheaper replacement filter easy to use fits in my fridge door"
55.6%

low tech timer

"not sure if it measures each time it comes in contact with water then calculates how much water has poured or if it's just a low tech timer"
55.2%

missing rubber

"my biggest issue being the missing rubber at the base of the jug this really was handy with the older models and i struggle to understand why it was removed"
55.2%

taste awfully bitter

"i’m only on the first cartridge having recently bought this jug but within two weeks the water started to taste awfully bitter"
55.2%

which is not healthy

"this filter delivers very acidic water which is not healthy"
55.2%

really odd shapes

"i know some brita jugs are really odd shapes and often very top heavy when empty this is no exception to the latter but feels more like a traditional jug and less like a game of "try not to tip over the water filter""
55.2%

needs to be replaced

"the model itself is a bit fancier than the ones we used to use particularly the small light to indicate when a filter needs to be replaced"
55.1%

backward compatible

"although this jug works well and the water it produces tastes great i am severely annoyed at the design it is not backward compatible"
54.9%

a filtered jug useless

"then when you go to use it the un filtered water comes out as well making the whole point of a filtered jug useless"
54.9%

main complaint

"my main complaint is that it uses a completely new shape of filter probably not a problem really but i bet it costs more"
54.9%

deducted a star

"but the cartridges are so expensive that i have deducted a star"
54.8%

brown scum

"i enjoy my tea wthout milk and the maxtra+ eliminates the brown scum"
54.8%

unless you read reviews

"the fact that old filters will not work is also not mentioned on the outside of the box and you wouldn't know unless you read reviews or buy one where the first thing you see when opening is a leaflet which tells you pictured "
54.7%

flimsy paper

"the one thing i loathe and detest is the incredibly awkward and unwieldy multi lingual instructions on a sheet of flimsy paper about 95x60 cms folded to 19x10"
54.7%

n't get this before

"excellent why i didn't get this before!"
54.7%

look faulty to

"it look faulty to me but can’t return it as there’s no option for return maybe the return was available only for a month"
54.7%

no longer effective

"this flashes briefly each time you pour water out green to begin with and yellow when the cartridge is getting towards the end of its life and red when is is no longer effective"
54.7%

no pads on the bottom

"and the handle is clunky and no pads on the bottom"
54.7%

from a bore hole

"if you are in a hard water area or like me living in the countryside and raising your water from a bore hole the significance of effective water filters take on increased importance"
54.6%

previous brita jugs

"it also doesn’t have lots of little bits that can get broken which i have found with previous brita jugs"
54.6%

no good for summer

"this brita jug is a large size: handy for general kitchen use but it's too wide to fit in my fridge door so is no good for summer"
54.5%

an expensive filter unit

"its not like it was missed off to save money as it is an expensive filter unit"
54.5%

i feel sick

"i have emailed brita cause now i feel sick "
54.5%

not rough with

"i must emphasise i was not rough with it and it was not dropped"
54.4%

furred ' and stains

"living in an area built on chalk isn’t the reason as it wasn’t an issue in our other house but what that chalk does do is leave the kettle ‘furred’ and stains the insides"
54.4%

would likely

"it is not necessary to have the lid on unless there is some very smelly or contagious stuff in the fridge in which case the lid would likely not be efficient anyway"
54.4%

this expensive

"so no pint to buy this expensive if you can get much cheaper previous model"
54.2%

problems of limescale

"we have a private soft water supply and don't suffer the problems of limescale"
54.1%

last very long

"the filters do not last very long and are quite expensive to replace"
54.0%

easy to slip over

"it has no rubber feet and i worry it will be too easy to slip over and break if on a wet surface"
54.0%

n't find filters

"it's not a big deal but it will probably end up with a jug i can't find filters for"
53.9%

there's no rubber base

"there’s no rubber base but we don’t find that a problem"
53.9%

nowhere else

"and nowhere else"
53.8%

taste test

"i'd go back to setting a calendar reminder for 28 days and do a taste test on the last day before deciding to replace the filter"
53.7%

instead of the old jugs

"but it is a big thing because this package only includes 1 filter and it could be an expensive change to use this instead of the old jugs and it is something people should definitely consider when deciding on which model to use"
53.7%

water filter jugs

"never been a big fan of water filter jugs although i have had some over the years"
53.7%

meter not working

"plus meter not working"
53.6%

failed on previous models

"the removeable sensor screwed under the lid lights up as the filtered water is poured much better than the 4bar reminder system that has failed on previous models i’ve used making it easier to clean and de scale"
53.4%

preventing scummy

"compared to my old "generic brand" water filter the water filters through very quickly and it definitely improves the taste compared to tap water as well as preventing scummy tea "
53.3%

senseitive enough

"easier to clean than the old styles but the indicator light is not senseitive enough and doesn’t give you much morning between amber and red"
53.2%

n't come with

"you will need to buy the cartridges as this didn't come with any"
53.0%

that a problem

"there’s no rubber base but we don’t find that a problem"
52.9%

ridding tea of scum

"hard water in london or most cities might be a problem but ridding tea of scum for a proper tasting brew is no longer an issue plus filtering our water before putting it in the kettle means the tea tastes better and the kettle lasts longer win win!"
52.9%

not accommodate them

"i mistakenly bought three older cartridges before i opened the box and discovered that this jug had been designed to not accommodate them"
52.6%

simple and rather obvious

"it is easy to use as well putting it together is simple and rather obvious i certainly did not need to read the manual as it is pretty obvious what plugs into what "
52.6%

filter stock

"and marketing hype about how much better it is hence more expensive and more profit and customers can't use their old filter stock"
52.6%

gathered black mold

"this new design brita has something wrong as you can see in the picture it gathered black mold after 10days of use"
52.6%

inaccurate indicator

"more an inaccurate indicator to me"
52.5%

no compatible filters

"the jug uses the new maxtra+ filter they are a different design to the previous ones which won't fit this jug they are also much more expensive and there no compatible filters like the excellent amazonbasics ones available"
52.5%

dead giveaway

"further update: the flashing indicator light appears to have nothing whatsoever to do with the water quality coming out of the jug: dead giveaway 1: if you take the lid off and tilt it as if you were pouring the light flashes which means it's not activated by water contact but by a tilt sensor"
52.4%

little else

"otherwise i have little else to say about it they all work the same you put water in you wait you tip water out"
52.4%

means no mildew

"no edges means no mildew!"
52.3%

heavy to lift

"holds enough to fill the kettle but not too heavy to lift"
52.3%

serious hygiene test

"this is a serious hygiene test fail brita!"
52.1%

consigned to the waste

"been using it a while now better than my previous ‘basic’ brita model of about 9 10 years old consigned to the waste bin"
52.1%

replace my old brita

"hi i have received this today to replace my old brita"
52.1%

cooled down

"i was a bit hesitant to buy it because you can drink tap water in london and it’s fine but: the water tastes better it’s now nicely cooled down as i keep my beira jug in the fridge and i drink a lot more water now"
52.1%

trickle down

"no pun intended the jug is watertight and snug so pouring overflowing water into the tank doesn't trickle down into the filtered water"
52.1%

very short time

"i bought two extra cartridges which are now obsolete because the jug just leaks all the water out in a very short time"
52.0%

something wrong

"this new design brita has something wrong as you can see in the picture it gathered black mold after 10days of use"
52.0%

much more expensive

"what a surprise the new ones are much more expensive"
52.0%

none replaceable

"the filter status indictor is none replaceable and only lasted 3 months"
51.8%

small hole

"well apparently this should have a light on the lid to warn when the filter is consumed but there is no light there was nothing in the box and there is just a small hole in the container lid "
51.7%

waste of time

"the smart light is a waste of time really because it works on time rather than the amount of liquid that passes through it therefore if you are a single person you would be changing the cartridge way before time compared to a family who is filling it a lot more"
51.6%

neither are the filters

"it isn’t that expensive neither are the filters"
51.6%

looks cheap

"first is the look that pull tag that lifts the lid for water filling looks cheap and you feel the ned to pull it rather than use it as a lever"
51.5%

n't deduct a star

"i guess it will become cheaper before long so won’t deduct a star"
51.5%

slightly bitter

"the flavour is slightly bitter but not unbearably so"
51.4%

been buying

"as far as the hardness goes i tested the water with a brita testing kit and also the bottled water we have been buying"
51.3%

plastic moulding

"this comprises a circular yellow plastic moulding that presses into the top of the jug just next to the pouring spout"
51.2%

less money

"there are filters on the market from other makers that offer the same or better for less money so why opt for this?"
51.1%

strange colour

"i have real problems drinking tap water as i think it has an odd taste and sometimes a strange colour but am very happy to drink the water after it has been treated with this item"
51.0%

exactly the same

"the replacement jug was exactly the same"
51.0%

little slower

"perhaps a little slower than my previous filter"
51.0%

slow ish pace

"the water filters through at a slow ish pace which might irritate the more impatient user but this doesn't have to be problematic just top it up each time you use some and you can happily drink your water while it filters through its next batch in its own time"
50.8%

fairly expensive

"on the minus side the filters are fairly expensive and although the jug has 2"
50.7%

have a problem

"just have a problem in the beginning because the box did not come with the manual how to use it"
50.7%

still stained

"however my water is still scummy my cups are still stained and there isn't a real noticeable difference in taste"
50.0%
...

Top positive statements

Statement Strength**
"Everything satisfactory." 100.0%
"excellent buy fits excellent in fridge" 93.1%
"Excellent design fits perfectly in the fridge." 93.1%
"Very smart looking and glad I bought it" 93.1%
"Excellent water jug that provides crystal clear refreshing tasty water." 93.1%
"It's a beautiful jug and very easy to assemble." 93.1%
"It fits very well into the fridge door and delivers nice tasting water." 93.1%
"Fab really makes a difference to our water the filter lasts around 1 month" 93.1%

Top negative statements

Statement Strength
"The Flavour is slightly bitter but not unbearably so." 89.8%
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Positive mentions

Mentioned Object Mentioned in Strength
Graet
"Graet easy thank you"
71.8%
Brita
"it is a nice new Brita jug but not as good as my old one"
"as always Brita delivers"
"great Brita jug the best we've had so far"
71.1%
Brita delivers
"as always Brita delivers"
69.8%
Sainsburys
"bought this after my Sainsburys water filter broke"
60.7%
Scotland
"oh to have the beautiful water of Scotland again!"
54.7%
Britta
"bought to replace old Britta jug i was previously very satisfied with"
51.1%

Negative mentions

Mentioned Object Mentioned in Strength
Brita
"we have used Brita filter jugs for years and usually they are excellent"
"shame on you Brita"
59.7%
Brita Filter Jugs
"have always used Brita Filter Jugs"
59.7%
Britta
"i have used Britta filter jugs for many years but this one was not up to standard"
56.6%
Britta Filter
"i have used Britta Filter jugs for many years but this one was not up to standard"
56.6%

Emotion analysis

Positive tone

Neutral tone

Negative tone

42.2% 33.0% 24.7%
  neutral 32.2%
  worry 20.4%
  happiness 20.1%
  relief 9.2%
  fun 7.8%
  love 2.6%
  hate 1.4%
  sadness 1.4%
  enthusiasm 1.1%
  surprise 0.9%
  empty 0.9%
  fear 0.9%
  anger 0.6%
  joy 0.6%

* analysis performed using Artificial Intelligence (AI) methods, data for the analysis has been gathered from multiple publicly accessible sources.
** strength is the level of sentiment expressed in a sentence, phrase or keyword. It ranges from 0 to 100%
prices and sales statistics are updated daily

last analysis update 2021-07-29