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All-new Fire HD 10 Tablet | 10.1" 1080p Full HD display, 32 GB, Black


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Best price: £89.75 (40% off)

Product Summary

  • 10.1" 1080p full HD display and 32 GB of internal storage (add up to 512 GB with microSD).
  • Now 30% faster thanks to the 2.0 GHz octa-core processor and 2 GB of RAM.
  • Up to 12 hours of reading, browsing the web, watching videos and listening to music with USB-C port for easy charging.
  • Enjoy your favourite apps like BBC iPlayer, Netflix, Disney+, Facebook, Instagram, TikTok, YouTube and more through the Amazon Appstore (Google Play Store not supported). Subscription fees may apply.
  • Hands free with Alexa.
  • Dual-band, enhanced Wi-Fi.
  • 2 MP front- and rear-facing cameras with 720p HD video recording.

Product Attributes

  • Width: 6.3 inches,
  • Height: 0.4 inches,
  • Length: 10.3 inches

Brand

Amazon


Compare with other product in Tablets category


Product Review Analysis*

Positives

Neutrals

Negatives

57.6% 5.5% 36.9%

Senti score  [63.1%]

* hover your mouse over a word to see more details
disappointed replace older expensive outstanding lasting extremely frustrating great amazing happy poor quality faulty annoying useless favourite best difficult perfect love better brilliant very disappointed excellent limited excellent product screen brilliant slow

Pros & Cons

outstanding lasting

"the battery life is outstanding lasting two weeks or more with moderate use"
99.9%

screen brilliant

"the quick response switching from screen to screen brilliant"
99.7%

excellent product

"still an excellent product and good value for money if this one 'does what it says on the tin'"
99.6%

favourite music

"this tablet offers extensive opportunity to browse the net read books magazines or the news papers or perhaps watch a film or listen to your favourite music the possibilities are enormous and the larger screen enhances the users experience"
99.5%

excellent battery

"i really like this tablet i bought it to watch amazon netflix & use audible with the occasional bit of browsing & to date it's one of my favourite tablets ive had & it's been the cheapest one alexa works really well on this too & it's so easy to use picture screen is excellent battery seems to last forever"
99.4%

been excellent

"so far the battery life has been excellent"
99.2%

brilliant tablet

"its a brilliant tablet would i pay £100s more for one of market leaders for what i use it for no "
99.2%

excellent service

"after many years of excellent service it finally died and i bought the 10 inch kindle"
99.2%

excellent screen

"this fire tablet 10" 2019 is a superb media consumption tablet excellent screen good viewing angles and reasonable sound better with headphones with dolby atmos"
99.1%

great photos

"takes great photos"
99.0%

favourite netfix

"if you just want a tablet for around the home surfing the net reading a downloaded book or watching you favourite netfix then it's great if you want it for work then i think there would be better more dedicated tablets around"
98.8%

brilliant kindle

"all in all brilliant kindle!"
98.7%

absolutely brilliant

"the screen quality is absolutely brilliant"
98.4%

strongly recommended

"strongly recommended!"
98.4%

great gadget

"this would be a great gadget for book lovers to download and read the odd library but i'm not a great reader"
98.3%

great 64gb

"the battery life is definitely better than the samsung and the storage is great 64gb "
98.3%

great playlists

"picture quality excellent easy to use plenty of great apps we use amazon prime and music so make great playlists on the kindle and also use with echoes around the house"
98.3%

works perfectly

"download part 1 to 4 and then install as prompted except any conditions and it works perfectly"
98.1%

well pleased

"plus my old cover fits the new well pleased"
97.7%

very pleased

"decided to buy the fire tablet after looking at the rivals and reading the which report plus daughter has it's predecessor and is very pleased"
97.6%

great product

"thank you amazon another great product"
97.5%

exceptionally good

"exceptionally good value"
97.4%

worked out perfect

"i replaced my old samsung tablet with this one and wow the screen hd is quality and easy to use i have amazon prime and kindle unlimited so it's perfect to companion those when working out if i wanted an android tablet this one worked out perfect for me as i have an android phone already that i can run the apps i can't on my fire although so many apps are available on the amazon app store that it's only a couple of things like british gas app that was not available"
97.4%

best thing

"of course i get the point of black friday and good to give a bargain but come on it was oniy the new next best thing a month ago and a lot of people bought it on release and were good enough to review it for other amazon customers"
97.3%

good friend

"the battery life is very good rivalling my wife's ipad at a fraction of the cost and i feel it will become a good friend"
96.6%

great reader

"this would be a great gadget for book lovers to download and read the odd library but i'm not a great reader"
96.2%

gets solved

"happy to change this review if it gets solved"
96.0%

quality excellent

"picture quality excellent easy to use plenty of great apps we use amazon prime and music so make great playlists on the kindle and also use with echoes around the house"
95.9%

favourite tablets

"i really like this tablet i bought it to watch amazon netflix & use audible with the occasional bit of browsing & to date it's one of my favourite tablets ive had & it's been the cheapest one alexa works really well on this too & it's so easy to use picture screen is excellent battery seems to last forever"
95.8%

great storage

"it's really speedy screen is great quality great storage has alexa installed on it too and the battery life is amazing!"
95.7%

bargain price

"it is a great tablet at a bargain price!"
95.2%

favourite apps

"i've installed all my favourite apps connected my email accounts etc etc it just works"
95.2%

brilliant piece

"i bought plum and cover to match and the colour is lovely i love all amazon products the design of them is brilliant if you’re thinking of buying this brilliant piece of kit which is the fastest latest model do it you won’t be disappointed"
94.8%

very bright

"battery life is good and the screen is very bright"
94.4%

exceptionally convenient

"and it's all very well laid out and exceptionally convenient"
94.2%

like a bargain

"it may seem like a bargain but you will regret it"
93.9%

good suitable

"the screen is good suitable for multimedia"
93.6%

extremely happy

"so happy👍 this is my very first tablet and i am extremely happy with this device and the price i paid for it"
93.5%

amazing piece

"overall an amazing piece of kit"
93.5%

favourite tablet

"my favourite tablet to date :"
93.2%

really good

"i got the 64gb storage version in white on a really good amazon deal and this coupled with the snappy 2ghz processor makes for a solid entry in the affordable tablet range"
93.1%

absolute bargain

"this is an absolute bargain it's quick and has a fantastic screen"
92.7%

superior quality

"this tablet is too locked down to an amazon monopoly on everything for my liking i will be selling it and getting a 10” ipad instead which gives freedom of choice and superior quality all round"
92.6%

great size

"it is such a great size"
92.5%

works a treat

"my new model works a treat"
92.4%

super fluid

"the screen is nice and bright sharp turning pages pretty much doing anything is super fluid i don't play games but apparently it's adequate and the battery is excellent"
92.2%

nice piece

"being a 'widescreen' shape it can be a tad unwieldy until you get the hang of it but overall it's a nice piece of kit"
92.1%

well worth

"pros cost even at full price it's well worth it at black friday price it's a no brainer well built very solid screen excellent for cost of product not ipad quality but they cost 3 4 times as much battery seems to last forever"
92.1%

amazing tablet

"i have to say what a great job amazon have done to produce such an amazing tablet at such a good price"
91.4%

good and great

"excellent tablet nice big screen resolution and colour are very good and great for watching tv and films"
90.9%

very satisfied

"the down side would be having to watch that i don't press the pay for button in games and such as it is connected to my credit card but on the whole i am very satisfied"
90.4%

favourite playlist

"of course the cherry on the top is alexa which can be used for just about anything these days from controlling your home heating to finding your favourite playlist"
90.2%

great experience

"this gives a great experience for netflix and prime video"
90.1%

quite good

"if the price was the original one i would probably pay a little more and go with a proper android one but at 126 for 64gb is quite good if you look at what's under the hood"
90.1%

amazing other companies

"the inclusion of usb c at this price is amazing other companies take note"
89.6%

very exciting

"i spent a very exciting afternoon transferring all my email contacts over by hand!"
89.5%

faster in most regards

"generally much better than my old kindle fire hd as it is faster in most regards and apps that had stopped working on the old version are now fine"
89.5%

great quality visuals

"so easy to use immediate response and great quality visuals"
89.4%

best experience

"but what this tablet will do is deliver the best experience at such value"
89.4%

super responsive

"the screen is clear and crisp the sound is purposeful and alive the user interface now is super responsive and the battery life continues to amaze"
88.8%

brilliant deal

"and that was just a brilliant deal!"
88.5%

that is excellent

"i bought the amazon recommended case as well and that is excellent also"
88.4%

wonderful screen

"it’s such a wonderful screen it’s a pleasure to watch movies on"
88.3%

super easy

"all pre set for amazon which makes it super easy if you use amazon a lot"
88.2%

excellent reason

"i'm sure there's some excellent reason behind refusing to let this be a fully fledged android tablet but it lets down the whole experience and means this will not fully replace my ageing ipad"
87.9%

maximum benefits

"i really feel that this option gives the maximum benefits to the kindle user"
87.7%

really speedy

"it's really speedy screen is great quality great storage has alexa installed on it too and the battery life is amazing!"
87.5%

great screen

"how wrong i was this tablet is really fast has a great screen"
87.4%

quite bright

"the screen is excellent resolution and quite bright"
86.9%

screen clarity

"the screen clarity and brightness are simply amazing and so is the sound quality of spoken word which is my primary use"
86.6%

great hardware

"fully recommend you take advantage of amazon selling this great hardware at bargain prices"
85.7%

very capable

"very capable tablets i use bluetooth headphones mouse and keyboard!"
75.0%

sharp graphics

"good battery life so far and clear sharp graphics"
75.0%

great bonus

"the added advantage of parental controls and the ability for her to watch prime video and listen to amazon music is a great bonus"
75.0%

easy to navigate

"i have found the amazon fire hd 10 tablet to be good for its money it has a good quality of screen and sound and is fairly easy to navigate"
75.0%

reasonably responsive

"the touch screen is reasonably responsive"
75.0%

fairly decent

"the sound is very good screen fairly decent and the battery isnt bad"
75.0%

build quality

"the build quality is plasticy but still solid the volume and power buttons are tactile"
75.0%

rather good

"you have to 'sideload' 5 apk files in order downloading from sites through the silk browser amazons own rather good web browser "
75.0%

charges quick

"up to now it charges quick and lasts 9 hrs "
75.0%

increase capacity

"i forgot to mention that i bought the 32gb version and purchased a compatible micro sd card to increase capacity "
75.0%

saved progress

"i installed google games which meant my saved progress in games i play on other devices was now available on this tablet"
75.0%

perfectly well

"works great as a device to just consume amazon content but google play also runs perfectly well on this"
75.0%

decent storage

"fantastic screen well made decent storage i have the 32gb version and keen price"
75.0%

prime works

"for me this device is great if your looking for something just for leisure use one word of advice i would give is pick your amazon package with care as there are a few for me prime works out the best deal but everyone is different"
75.0%

with aplomb

"to be candid it does everything i ask of it and with aplomb"
75.0%

freedom of choice

"this tablet is too locked down to an amazon monopoly on everything for my liking i will be selling it and getting a 10” ipad instead which gives freedom of choice and superior quality all round"
75.0%

pretty responsive

"it is pretty responsive and i haven't noticed any serious stuttering or anything associated with the ui"
75.0%

great value

"all in all great value for money for the spec especially so when you get it on prime day on sale like i did"
75.0%

reasonably priced

"not a massive step up from the previous version but still a reasonably priced and reliable tablet that works well when you have a prime & music account as well as magazines on the newsstand"
75.0%

decent performance

"decent performance for gaming too the gpu is a big upgrade to the previous fire 10"
75.0%

prime video

"all media from music to movies netflix prime video all play silky smooth"
75.0%

super value

"it is super value for money and the look and feel of this device is certainly high end and with the variety of cases available easy to customize the way you want it"
75.0%

most useful

"i find that the first two 'tabs' then become the most useful"
75.0%

smart phones

"the dual speakers are a little harsh on the high end but again for the price they are fantastic much better than a lot of high end smart phones"
75.0%

keen price

"fantastic screen well made decent storage i have the 32gb version and keen price"
74.9%

grown significantly

"if you want the full android app availability this may not be for you although the fire support has grown significantly over the years"
74.9%

lovely tablet

"& its really easy to swap between tabs one to keep in mind is its not an app heavy ipad this was my main draw to this so if you want to use tonnes of apps or games theres probably better options however this really does everything that i want it to & it really is a lovely tablet to use"
74.9%

free delivery

"although i had avoided it like the plague i signed up to prime and realised the free delivery paid for most of it as i have everything delivered"
74.9%

prime reading

"great for watching amazon prime reading from my kindle app and much more"
74.9%

easy access

"the easy access to amazon is making my xmas shopping a breeze"
74.9%

added bonus

"especially as it has the use of 'alexa' as an added bonus"
74.9%

kindle oasis

"i returned the kindle oasis double the price because i just don't want to read books in black and white"
74.9%

added advantage

"the added advantage of parental controls and the ability for her to watch prime video and listen to amazon music is a great bonus"
74.9%

well recommended

"well recommended"
74.9%

great case

"bought a great case to hold it so that i don’t have to hold it when using it in the kitchen"
74.9%

great quality

"the screen is great quality a full hd 10 inch display fantastic for streaming shows i use it for netflix prime video youtube ect"
74.9%

favourite part

"my favourite part about this tablet though is the usb c charging no more need for different cables"
74.9%

look forward

"i am very impressed with the whole thing and look forward to many hours of discovery"
74.9%

pretty close

"the battery is amazing 12 hours apparently i haven't tested but seems pretty close to that"
74.9%

great deal

"bought from qvc this time with a great deal which included extra storage and a great space sloth case from caseable included in the special price"
74.9%

very smooth

"its very easy to use and navigation scrolling is very smooth"
74.9%

synced well

"synced well with my kindle and retrieved some mp3 albums that i previously purchased as cds from amazon"
74.9%

good value

"very pleased with this new amazon tablet and good value as always"
74.8%

responds quickly

"it responds quickly to touches on the screen unlike earlier models and the battery life is impressive if a little slow to recharge no usb c adaptor amazon?"
74.8%

better memory

"i bought this to enjoy the bigger screen and better memory"
74.8%

more popular

"amazon can you not work with developers to provide more popular apps?"
74.8%

works properly

"for another hundred or so pounds i could have got a decent machine that works properly"
74.8%

improved performance

"the battery life is impressive and the improved performance from the previous version makes it far more responsive with minimal to zero delay in launching apps"
74.8%

messenger outlook

"i have chrome whatsapp netflix nowtv facebook messenger outlook and word up and running very happy with this update esp after the massive black friday discount!"
74.8%

still great

"the screen is still great"
74.8%

parental controls

"easy to setup parental controls new octa core processor is quick"
74.8%

upgraded regularly

"great kindle have had a fire since day one and upgraded regularly"
74.8%

respond quickly

"the screen is really bright and sharp apps respond quickly and in all honesty this is a fantastic device for the money"
74.8%

good alternative

"bought to replace an aging fire hdx and seems a good alternative although it's early days"
74.8%

spec looked good

"i selected the fire hd tablet as the price was reasonable and the spec looked good"
74.8%

quick and user friendly

"the reason for using a tablet rather than pc is it's quick and user friendly"
74.8%

pretty intuitive

"am getting used to the interface after spending decades on ios but it’s pretty intuitive although i’m still figuring a few fiddly things out in terms of connectivity and account linking"
74.8%

smooth and efficient

"the amazon staff i spoke to were most helpful with minor start up issues and now it's up and running smooth and efficient"
74.8%

quality and ease

"my first fire tablet and i have to say i'm impressed by the quality and ease of use"
74.8%

very well priced

"i like it very much quick charging battery life very good keyboard set out slightly different but no great problem everything downloaded from my old tablet for what i use it for music text emails checking the daily news pictures a very well priced tablet"
74.8%

technically proficient

"buy it if you're technically proficient and don't buy it if you aren't"
74.8%

works well

"also kim happy with the silk internet browser it works well l"
74.7%

decent machine

"for another hundred or so pounds i could have got a decent machine that works properly"
74.7%

good delivery

"good delivery and very well packed"
74.7%

loyal customer

"disappointed loyal customer!"
74.7%

such value

"but what this tablet will do is deliver the best experience at such value"
74.7%

seems alright

"it seems alright"
74.7%

full price

"pros cost even at full price it's well worth it at black friday price it's a no brainer well built very solid screen excellent for cost of product not ipad quality but they cost 3 4 times as much battery seems to last forever"
74.7%

extra processing power

"the feature rich fire hd 10 2019 edition offers the new usb c port and extra processing power with 8 cpus which really crank up this device to new levels is usability across games and other applications"
74.7%

clear and bright

"the screen is sharp colours clear and bright and sound is up to par"
74.7%

much cheaper

"it’s much better than i expected and i am completely flummoxed as to why it is so much cheaper than other tablets of this size because there seems to be no compromise on tech or quality"
74.7%

lovely screen

"excellent value for money lovely screen i like the updated user interface moving my stuff over from the old hdx7 was a piece of cake and those extra inches make all the difference who says size doesn't matter?"
74.7%

pretty happy

"overall i'm pretty happy with it and can use it to watch on those long train journeys instead of using my phone i got the 64gb internal storage which seems plenty although you can add an sd card to make it much bigger"
74.7%

great new features

"i've had a couple of fire devices in the past which were both ok but the latest model is so much faster and with some great new features eg the show mode and alexa built in you can easily turn it on and off "
74.7%

incredible value

"i'm very impressed with the device it's not the most aesthetically pleasing tablet but for the money it's incredible value"
74.7%

neat product

"yet again amazon has done it a good neat product at an affordable price bought mine in "black friday deal " so no complaints"
74.7%

likes alexa

"likes alexa is useful picture quality on videos is excellent"
74.7%

bought instantly

"this was the 3rd tablet i have bought instantly i recognised how much better it was"
74.7%

strong durable

"honestly for value for money against other tablets this one wins out for me i'm impressed with the battery life its strong durable and yet light i'm disabled so these things matter to me"
74.7%

nice picture

"it has a nice picture though i turned the brightness up from default"
74.7%

picture quality

"the sound and picture quality are excellent"
74.7%

bright and sharp

"i mainly expected the screen quality to be sacrificed for the price but it's clear bright and sharp"
74.7%

sharp enough

"on the good side the battery life is excellent and the screen despite some experts saying it's not so good is clear and sharp enough"
74.7%

enjoying reading

"so it's still "early days" but the indications are promising that it will be the tool that enables her to keep enjoying reading"
74.7%

internet browsing

"i use it for internet browsing emailing watching amazon prime videos iplayer and netflix"
74.7%

served me well

"it served me well but the micro usb charging port is now quite dodgy"
74.7%

clear and sharp

"movies are clear and sharp and the soundscape is expansive with the inbuilt speakers"
74.6%

good brightness

"screen is clear colours are good brightness is fine for indoors haven't tried using it outdoors"
74.6%

fantastic device

"the screen is really bright and sharp apps respond quickly and in all honesty this is a fantastic device for the money"
74.6%

prime movies

"particularly good if you have amazon prime membership as can watch the prime movies and make amazon orders very easily from this device"
74.6%

good change

"another good change is that you have the choice of using the plug or just plugging straight into a usb socket"
74.6%

intense moments

"only graphically intense moments see very slight frame drops"
74.6%

commands apply

"the usual alexa voice commands apply"
74.6%

prime videos

"i wasnt bothered all i wanted was a tablet which looks at the internet plays amazon music netflix and prime videos"
74.6%

affordable price

"yet again amazon has done it a good neat product at an affordable price bought mine in "black friday deal " so no complaints"
74.6%

fantastic value

"been using it for a couple of days and i love it lightweight in the hand pin sharp display nice software to navigate has every single thing i could need for entertainment built in i subscribe to prime and ufc you tube netflix and battery seems to last for ages for the price compared to ipad this is fantastic value and the fact you can cheaply expand the storage it even better no complaints from me"
74.6%

good price

"i have to say what a great job amazon have done to produce such an amazing tablet at such a good price"
74.6%

significantly better

"significantly better than expected"
74.6%

stereo speaker

"screen is crisp i like the stereo speaker set up"
74.6%

good & loud

"sound is good & loud"
74.6%

pleasantly surprised

"considering it's £200 less than the ipad i recently bought for my wife i am pleasantly surprised just how good it is"
74.6%

feels good

"feels good"
74.6%

quality wise

"quality wise it's slick"
74.6%

looks great

"screen quality is amazing at 1080p looks great"
74.6%

fits the bill

"this fits the bill perfectly as i don't need loads of apps and the ones i use happen to be in the amazon app store"
74.5%

very good price

"very good price with the discount"
74.5%

very good value

"there are only two reasons why i went for this particular tablet one was price which was very good value and the second banks keep changing the way they implement security and most have now started using apps unfortunately my sony tablet i have had for a while and i can't get the app required now to get on line to my bank!"
74.5%

pretty decent

"pretty decent"
74.5%

very good especially

"battery life is very good especially for the price"
74.5%

zero delay

"the battery life is impressive and the improved performance from the previous version makes it far more responsive with minimal to zero delay in launching apps"
74.5%

right also

"that makes me happy that i got it right also making a saving from paying the full amount that goes towards buying him something else"
74.5%

powerful enough

"games doesn't bother me but i'm not sure the processor will be powerful enough for the more graphic intensive games if that's your thing i'd look at ipad or high end android tablet overall as you can see i'm delighted so far with this purchase i'll revisit this review over coming months to update with any issues etc and longer term perspective"
74.5%

well enough

"liked the tablet well enough but after spending hours downloading all my books and audible books to the device and setting all my collections up the way i wanted woke up this morning and all of the downloaded ebooks were gone"
74.5%

good condition

"the product arrived quickly in good condition"
74.5%

other benefits

"the multitude of other benefits have largely to be expolored yet"
74.5%

very quick

"i did however install the google play store as the amazon store is ok but missing some apps that i wanted to use on the device a very quick google will tell you how to install the google play store one that was done and i had the apps i wanted it’s been very good"
74.5%

good points

"original review: good points: £95 cheap sold my old ipad for more battery lasts all day 10” display main reason for buying it good wi fi hardware steamlink works my cats like it they keep rubbing against it: bad: picture isn’t amazing it’s passable sound is passable but not great no play store by default add it yourself amazon app store rubbish overall it’s a cheap usable tablet"
74.4%

liked them

"i had previous fie hd tablets and really liked them"
74.4%

storage version

"i got the 64gb storage version in white on a really good amazon deal and this coupled with the snappy 2ghz processor makes for a solid entry in the affordable tablet range"
74.4%

prime membership

"particularly good if you have amazon prime membership as can watch the prime movies and make amazon orders very easily from this device"
74.4%

lovely big screen

"lovely big screen and a much more responsive experience than some of the older models"
74.4%

fairly easy

"i find that once you get used to the way it operates is fairly easy"
74.4%

sharp colours

"the screen is sharp colours clear and bright and sound is up to par"
74.4%

good experience

"the key is use a good micro sd and you will get a good experience"
74.4%

loads quickly

"battery lasts for days not hours it loads quickly and gives me my reading requirements as well"
74.4%

readily accessible

"the connection to amazon meant i instantly had loads of stuff on my main computer readily accessible"
74.4%

pretty good

"more recently i took the plunge for the fire 8" hd with the show stand and that was also pretty good lighter faster and with an arguably better screen than the original"
74.4%

highly recommend

"would highly recommend"
74.4%

just loving

"i know it can do so much more and just loving alexa :"
74.4%

samsung smart

"i also stream to my samsung smart tv"
74.3%

completed rapidly

"the fire hd 10 uses usb c to charge which means charging can be completed rapidly and battery life between charges is good"
74.3%

some respects

"i am really pleased with this new fire tablet which is just as good if not better in some respects"
74.3%

range units

"compared with top of the range units by samsung and apple costing 2 3 or 4 times the price the amazon fire tablet 10" really does give you seriously good bang for your buck"
74.3%

been very good

"i did however install the google play store as the amazon store is ok but missing some apps that i wanted to use on the device a very quick google will tell you how to install the google play store one that was done and i had the apps i wanted it’s been very good"
74.3%

nice big screen

"nice big screen and it's not too heavy when reading"
74.3%

higher specs

"yeah you can probably get tablets the same price or cheaper from china with higher specs but the os probably isn't as optimised for the tablet than fireos for kindle"
74.3%

more dedicated

"if you just want a tablet for around the home surfing the net reading a downloaded book or watching you favourite netfix then it's great if you want it for work then i think there would be better more dedicated tablets around"
74.3%

speed is good

"speed is good"
74.3%

liked immensely

"i have updated from a kindle fire hd 8 which i liked immensely"
74.3%

overall very well

"i have amazon prime which makes this an even better buy as it opens up so much for my kid i downloaded a whole bunch of apps games for him roblux minecraft etc and it does the job overall very well"
74.3%

crisp enough

"screen is crisp enough"
74.3%

surprisingly strong

"sound is reach and surprisingly strong"
74.3%

best value

"by far the best value for money android based device"
74.3%

really nice

"really nice tablet"
74.3%

great problem everything

"i like it very much quick charging battery life very good keyboard set out slightly different but no great problem everything downloaded from my old tablet for what i use it for music text emails checking the daily news pictures a very well priced tablet"
74.3%

image quality

"can store downloaded films and shows and the image quality is superb"
74.3%

free payments

"saw the fire hd 10 tablet on black friday with a great discount and 5 interest free payments and thought why not give it a try"
74.3%

extra internal memory

"i very much appreciate the extra internal memory"
74.3%

market leaders

"its a brilliant tablet would i pay £100s more for one of market leaders for what i use it for no "
74.2%

very easily

"particularly good if you have amazon prime membership as can watch the prime movies and make amazon orders very easily from this device"
74.2%

very responsive

"the processor is very responsive and web pages are quickly displayed"
74.2%

quick to respond

"i have contacted the helpline who were very quick to respond"
74.2%

great discount

"saw the fire hd 10 tablet on black friday with a great discount and 5 interest free payments and thought why not give it a try"
74.2%

light and perfect

"so buying this kindle in the black friday sale was a bargain and a breath of fresh air fast light and perfect for reading books"
74.2%

very good quality

"but i will say the case is very good quality"
74.2%

happy customers

"happy customers!"
74.2%

good enough

"of course i get the point of black friday and good to give a bargain but come on it was oniy the new next best thing a month ago and a lot of people bought it on release and were good enough to review it for other amazon customers"
74.1%

would enjoy

"or even those who are advance would enjoy it"
74.1%
...

very disappointed

"but i am very disappointed that it will not allow me to load an ebay app"
98.7%

extremely frustrating

"well love the kindle fire but nearly sent it back as thought it was faulty screen kept locking so searched online and it turns out this is a known fault with magnetised cases and is extremely frustrating when watching something you move and the tablet screen locks for no reason this needs fixed amazon"
98.5%

poor quality

"photos are poor quality"
98.5%

horrible waste

"a horrible waste of valuable time"
98.0%

very dissapointed

"very dissapointed"
97.9%

rocket to mars

"i guess bezos needs more money to buy cup holders for his rocket to mars"
97.2%

took forever

"it was utterly soul destroying and took forever to do!"
96.8%

leaves a bad taste

"00 now even further reduced leaves a bad taste to be honest"
96.8%

absolute garbage

"absolute garbage"
96.6%

very very twitchy

"and it's very very twitchy"
93.3%

beware this

"beware this is not a tablet!"
93.2%

very delayed

"the notificationa on email facebook and messenger apps are very delayed or it doesn't notify you at all"
92.8%

very heavy

"this tablet is very heavy indeed"
91.7%

incredibly annoying

"there is no ebay application which is incredibly annoying"
91.1%

skip them altogether

"i'd therefore prefer just a selfie skype camera instead of two cameras or even skip them altogether in favour of more ram maybe?"
88.7%

very frustrating

"it was very frustrating"
88.7%

heavy and chunky

"i found the tablet to be quite heavy and chunky with average screen resolution"
74.9%

refurbished items

"amazon has replaced my hd10 but sent a used refurbished product without informing me beforehand apparently they only issue refurbished items as a replacement "
74.9%

feel cheated

"wish i had waited a couple of days and saved myself £40 00 it is a good item and glad i got it but sad that i do feel cheated having missed the better offer by a couple of day been told by amazon that it cannot be used with a monitor which is the main reason i bought the thing am going to thr extra expence"
74.9%

seems ridiculous

"one slight naff aspect though is it doesn't have a gps sensor which in this day and age seems ridiculous"
74.9%

loses two stars

"the reason it loses two stars for me is that it is configured to drive you ever back to amazon to buy more stuff"
74.9%

refurbished product

"amazon has replaced my hd10 but sent a used refurbished product without informing me beforehand apparently they only issue refurbished items as a replacement "
74.9%

very limited

"so really it has very limited value as a freebee"
74.9%

major gripe

"the major gripe i had was when i tried to transfer my music it said card was offline!"
74.9%

ugly beast

"it's an ugly beast with thick bezels"
74.8%

entirely useless

"entirely useless"
74.8%

pretty annoying

"the adds are pretty annoying too i paid £10"
74.8%

skinned version

"i understood before the purchase i was going to get a skinned version of android and not anything close to vanilla"
74.8%

more sluggish

"it is more sluggish and generally it doesn't seem as good as the earlier models"
74.8%

virtually useless

"but the biggest problem is that i can't connect it to my windows 10 computer to access and download files rendering it virtually useless for what i need considering sending it back"
74.8%

rather irritating

"i await the solution because it is rather irritating"
74.8%

security risk

"i think this poses a huge security risk how do i know that any of these 'minor independent' app developers can be trusted on my network?"
74.8%

just randomly

"some of the apps i've downloaded just randomly "exit" while in the middle of a game 8 ball pool it's done this about 10 times already i've only had the tablet for 4 days"
74.8%

silly niggles

"a 5 star product spoilt by 2 silly niggles hence my 4 star rating"
74.8%

worse than pants

"the camera is worse than pants but i didn't buy it for that i bought it to take on holiday where i will be mainly using amazon prime and the reading and audible apps"
74.8%

more expensive

"i understand some folk might need from their tablet to do more and that’s why they opt for the more expensive options but most will only use it as i do "
74.7%

failing chromebook

"the old kindle maybe 4 years old was quite slow on the internet but this one is good enough for browsing and shopping that i have no plans to replace my failing chromebook"
74.7%

pretty restricted

"the one thing that stops it getting full marks is the lack of google play store which means i can't download all the apps i want the amazon app store is still pretty restricted compared to google play and apple app stores "
74.7%

very difficult

"very difficult the settings such as microphone for alexa"
74.7%

quite badly

"i received my fire hd 10 kindle as a christmas gift having dropped my ipad i damaged it quite badly & i didn’t want to pay the large sum of money to replace or fix so i asked santa for a kindle & he delivered 😬😬 i mostly use my kindle for streaming watching netflix reading books and web browsing shopping!"
74.7%

very small complaint

"always had kindle fires this one is slightly better than my old 10inch faster at loading and feels good my only complaint and its only small one is sometimes can be hard to watch things if its bright or sunny but that's very small complaint"
74.7%

watered down

"if you're a bit tech savvy or know someone who is then you can easily install google play on it which opens up a million and one great apps and not the watered down rubbish amazon have to offer google maps for instance "
74.7%

pretty difficult

"even without 'special offers' all things amazon can be pretty difficult to swallow"
74.7%

buyers beware

"buyers beware"
74.7%

serious lag issue

"for example youtube has a serious lag issue with wireless headphones but prime and netflix are fine"
74.7%

totally useless

"totally useless"
74.6%

folders bad news

"good news you can create folders bad news if there a fire software update it resets the screen so once again all your apps are not in folders but all over the screen"
74.6%

hardly essential

"the 2mp cameras are ok functional but hardly essential"
74.6%

very low price

"i was disappointed with the picture and sound after changing from an ipad but the ipad is a premium product at a high price where as the fire hd is good for a very low price"
74.6%

apparently limited

"there is apparently limited casting of amazon film content but i haven't found that yet"
74.6%

blocking point

"unfortunately a lot of apps of the play store are not accessible which is not a blocking point if you just wish to watch netflix and use the amazon apps which are working perfectly well but some third party apps are thus unavailable i'm thinking about ultimate guitar for instance for which only copies of the original app are available "
74.5%

feels so weak

"unfortunately you have to put a case on it as feels so weak once you put a case on it it becomes massively heavier!"
74.5%

irritating and contacted

"i find them irritating and contacted amazon for advice on how to remove this feature"
74.5%

not very good

"also the battery life is not very good"
74.5%

annoying adverts

"if you buy this tablet all you are doing is buying amazon's annoying adverts that is just everywhere"
74.5%

restricted apps

"i hated the ads and the restricted apps so i spent all afternoon into the evening when it arrived trying to load google chrome and play store and then removing the ads"
74.5%

no doubt amazon

"no doubt amazon will be spouting 'greta' nonsense why don't they practice what they preach?"
74.4%

little buggy

"sometimes it’s a little glitchy but amazons software has always been a little buggy but it’s only because i’m a bit quick when switching apps etc so it could be my fault too quick for the gadget"
74.4%

teething problems

"waited a few weeks to see if this was teething problems but it seems that i may have a faulty one so into customer service then"
74.4%

annoying reorganising

"the amazon interface can be a little annoying reorganising and not letting you remove apps from the home screen is frustrating when you are used to the flexibility of a proper android launcher but this can be forgiven for the price"
74.4%

inferior product

"all in all this is an inferior product compared to samsung tab of similar size"
74.3%

known fault

"well love the kindle fire but nearly sent it back as thought it was faulty screen kept locking so searched online and it turns out this is a known fault with magnetised cases and is extremely frustrating when watching something you move and the tablet screen locks for no reason this needs fixed amazon"
74.3%

annoying thing

"only annoying thing is there is no youtube kids"
74.3%

unnecessary rubbish

"the other problem with the samsung was that it came loaded with loads of software that i didn't want or use but you could not uninstall them the fire does not come with all that unnecessary rubbish so more storage space"
74.2%

poorly judged

"compared to other android tablets the fire hd is a very nice machine that is hamstrung by a restrictive and poorly judged operating system"
74.1%

streaming sites

"i use the tablet mainly on streaming sites and i have had absolutely no buffering or stuttering problems"
74.1%

difficult to navigate

"i was wary about purchasing this as i had one of the original kindle fire tablets years ago that was as glitchy as hell and difficult to navigate"
74.1%

pretty poor

"also the speaker is pretty poor in show mode"
74.1%

never happened

"i requested to get the call and never happened"
74.1%

nasty sound

"then on top of that it began making a nasty sound all the time like a radio being tuned in"
74.0%

little big laggy

"if you multitask on it you will find it a little big laggy"
74.0%

drains the battery

"charges quickly and even using power biographies only drains the battery down to just under 50% in a day"
74.0%

annoying feature

"the only way to remove this annoying feature is to return to your amazon account on line and navigate to 'manage your content and devices' paying back £10 to amazon for the privilege but worth doing in my opinion for your sanity!"
74.0%

will randomly

"will download a few to check if it repeatedly happens but don't think i can trust a device that will randomly remove all of my content leaving me with nothing to read when offline"
73.9%

stuttering problems

"i use the tablet mainly on streaming sites and i have had absolutely no buffering or stuttering problems"
73.8%

little niggle

"the only little niggle at the moment is an icon about emails that will not disappear"
73.7%

same issue

"had the same issue with the 7" tablet"
73.7%

without instructions

"without instructions it's a bit trial and error and i suppose i' m not using its full potential"
73.6%

never ends well

"forcing something upon someone never ends well"
73.6%

been warned

"you have been warned!"
73.3%

causes issues

"also the usual bugbear of having to use amazon app store rather than google play because amazon and google can't play well together which causes issues if you use services from both companies but there are work arounds if needed"
73.2%

port issues

"i recently upgraded our 2017 fire hd tablets to this newer 2019 version due to the dreaded faulty charging port issues"
73.2%

incredibly restrictive

"but when you get down to the fine detail it is incredibly restrictive and just another front for the online shop"
73.2%

didnt succeed

"i didnt succeed"
73.1%

short sighted

"also i have to add as i've seen somebody moaning it doesn't have bluetooth it does it's right there in connected devices right where you usually find it i can only summise the reviewer must be short sighted or a bit dim to leave 1 star reviews moaning about things being missing that are there in plain sight"
73.1%

forcing something

"forcing something upon someone never ends well"
73.1%

macular degeneration

"she suffers from macular degeneration and finds it almost impossible to read a book with normal sized print"
73.0%

return initiated

"return initiated"
73.0%

does n't work

"amazon have also removed adobe acrobat reader app so the convert to pdf for printing doesn't work and it's also not possible to view pdf documents"
72.9%

stopped working

"had it a month and having issues already bbc sounds app has stopped working and also netflix app has just stopped working amazon and netflix have no dea why so if these apps are not going to work it's useless and will be going back for an android device i think it's a problem with the amazon apps as the same apps work fine on everything else in the house"
72.5%

with advertising

"i already bought the tablet and really don't like being bombarded with advertising to buy more things when i just want to surf the net"
72.4%

major problem

"amazon is too controlling with this tablet a major problem with the digital world these days i feel like i am in prison"
72.3%

screwed down

"generally the the specs aren't too bad for the price but when you factor in how much the operating system is screwed down in amazon's favour then i find the price too expensive"
72.1%

floppy disks

"please don't groan i have been computing since the zx and the time when ms powerpoint came on 5 floppy disks!"
72.1%

days sixthly

"fifthly downloading previously bought books took days sixthly now all concentrate here the killer amazon will not allow you to download books from other websites so be warned they are making so you only buy amazon products surly this is illegal?"
72.1%

lacks definition

"it’s a nice attempt at a cheaper ipad but watching a movie and looking at photos the screen lacks definition"
72.0%

year warranty

"the first one stopped charging within the one year warranty and amazon replaced it"
72.0%

cracked already

"only a 4 for the screen as my 4 yr old dropped the tablet and the screen has cracked already"
71.7%

outta stock

"wanted to give my daughter the new kids fire 10 hd tablet on christmas but it was outta stock until mid february so went with fire hd 10 "
71.4%

only negative

"the only negative it the camera which for me i never use anyway"
71.4%

same cutouts

"hard to find a case for the 9th generation though but a 7th generation case may well have all the bits in the same cutouts as the 9th generation"
71.2%

unreasonable restrictions

"however through on line research i found helpful instructions on how to bypass amazon's unreasonable restrictions and to open the door to other android apps"
70.8%

overpriced tablet

"which was getting slow and refused to get another overpriced tablet"
70.7%

branded advertising

"geeky review i know there's a trade off between high price of tech and amazon branded advertising but the tablet is so much better if you side load an android launcher and google play"
70.4%

only amazon apps

"disappointed that you can access only amazon apps"
70.3%

marks nothing

"to get around it tbh so never effected me so ywag give it ago i dont know about dor the kiddies but its durable ill give it that ive dropped it without a case twice nothing no marks nothing absolutely dory but i have seen if you get this for your child there is a kid app just for kids and you"
70.2%

slight problem

"other than this slight problem the screen is rather good"
69.9%

same problem

"i checked online and loads of people had the same problem!"
69.9%

gone smaller

"but then again it a 10" tablet if you wanted to hold it for long periods you probably should have gone smaller"
69.6%

stuffing timer

"i do love alexa i used the timer feature to keep track of the christmas meal cooking times so easy "alexa set turkey timer for 3 hours" alexa set stuffing timer for 1 hour" "alexa set veg timer for half an hour""
69.6%

made mistake

"then i made mistake buying this just to have suggested apps games & advertising for any & everything dogging me constantly during use"
69.5%

feel apprehensive

"i feel apprehensive using it"
69.5%

wobbly noise

"i am though a little disappointed as the body of the tablet feels a bit delicate sometimes it's making a wobbly noise "
69.3%

other problem

"the other problem with the samsung was that it came loaded with loads of software that i didn't want or use but you could not uninstall them the fire does not come with all that unnecessary rubbish so more storage space"
69.1%

bottom bezel

"i also don't like that that the back page button is down on the bottom bezel and not where google has it in the top left corner of the page and there is no forward button to return to the current page"
68.8%

booking or buying

"the screen goes dark very quickly meaning i have to press the button at the top quite often is a bit annoying when i'm trying to do something like booking or buying"
68.6%

anti virus

"if you want to install apps to which you may already have ongoing subscriptions such as anti virus or vpn you'll have to load google play onto the device"
68.5%

only problem

"the only problem i had was when it came to downloading apps it didn't have the exact same ones as i used on previous tablets e"
68.4%

little money

"it's a lot of tablet for little money"
68.1%

fire competition

"you can download other android apps from google etc but not all will function and apps like ebay are not available at all for the fire competition perhaps?"
68.0%

email facebook

"the notificationa on email facebook and messenger apps are very delayed or it doesn't notify you at all"
67.9%

main issue

"main issue for me is the screen durability"
67.9%

needs fixed amazon

"well love the kindle fire but nearly sent it back as thought it was faulty screen kept locking so searched online and it turns out this is a known fault with magnetised cases and is extremely frustrating when watching something you move and the tablet screen locks for no reason this needs fixed amazon"
67.6%

used constantly

"i have used constantly about 3 5 hours and lost about 13 percent"
67.6%

quite frustrating

"setting up apps can be quite frustrating"
67.4%

damn money

"it is not worth the damn money or any flipping money for that matter"
67.4%

games & advertising

"then i made mistake buying this just to have suggested apps games & advertising for any & everything dogging me constantly during use"
67.3%

high price

"geeky review i know there's a trade off between high price of tech and amazon branded advertising but the tablet is so much better if you side load an android launcher and google play"
67.2%

broken neck

"my husband has a broken neck and he is in a brace so being able to talk to alexa and give verbal commands makes the use of the tablet so much easier with limited movement"
67.1%

ignore the doughnut

"ignore the doughnut above there is bluetooth support"
67.0%

unless bought on amazon

"nothing i have downloaded before unless bought on amazon is accessible"
66.9%

difficult to remove

"if you try again the screen can be swamped by adverts trying to sell you all sorts of things that you don't want and are difficult to remove"
66.9%

other issue

"as for the other issue regarding goggle apps actually you can slot this on you just have to be a bit savvy"
66.6%

faulty device

"i purchased this kindle before christmas as a gift but amazon will not honour the discount pricing on a new device as they insist on replacing my faulty device with a refurbished one despite the item being within the original returns period"
66.6%

woeful quality

"my only criticism would be the cameras they're woeful quality"
66.4%

much restriction

"also there is just too much restriction as you can only use amazon app store which is very limited in the apps available to be downloaded when compared to say 'google play store'"
66.4%

skinny so feels

"first impressions were not great felt cheated by the screen yes it's a 10" but i wasn't aware the length width ratio would be so different to my previous tablet it's too long and skinny so feels smaller than it should feels like watching vids on a phone"
66.4%

dismiss each

"i had umpteen timers running simultaneously & i could use my voice to dismiss each one as it went off"
66.4%

dragged up down left

"the screen can be dragged up down left and right to various other pages and menus"
66.3%

downgrade this review

"i had previously rated this tablet as 4 star see below however i've had to change my opinion completely and downgrade this review as i have since found out that you cannot directly connect to this tablet with an otg cable and card reader so as to read sd cards from say a digital camera"
66.3%

cheated by the screen

"first impressions were not great felt cheated by the screen yes it's a 10" but i wasn't aware the length width ratio would be so different to my previous tablet it's too long and skinny so feels smaller than it should feels like watching vids on a phone"
66.3%

drag and drop

"then just drag and drop icons you wont use into this folder"
66.2%

screen locks

"well love the kindle fire but nearly sent it back as thought it was faulty screen kept locking so searched online and it turns out this is a known fault with magnetised cases and is extremely frustrating when watching something you move and the tablet screen locks for no reason this needs fixed amazon"
66.1%

killed 2 sd cards

"it has killed 2 sd cards within few weeks"
66.1%

they preach

"no doubt amazon will be spouting 'greta' nonsense why don't they practice what they preach?"
65.6%

totally ignored

"amazon apps totally ignored and do not bother me"
65.5%

replaced my hd10

"amazon has replaced my hd10 but sent a used refurbished product without informing me beforehand apparently they only issue refurbished items as a replacement "
65.5%

lost about 13 percent

"i have used constantly about 3 5 hours and lost about 13 percent"
65.0%

awkward to handle

"for the latter the 10 inch screen is a perfect size not too small or too big to be awkward to handle or store"
64.8%

rubbish for anything else

"also the cameras may be ok for face2face conversations but totally rubbish for anything else"
64.8%

awkward to hold

"having used a 7 inch tablet before i found it a bit awkward to hold"
64.8%

rushed onto the market

"is as if the device has been rushed onto the market without a fully developed support service"
64.8%

unless you can guess this

"amazon will also not let you play your own legally owned mp3s on this tablet unless you can guess this"
64.7%

updates being available

"i purchased this to replace my 8 yr old ipad which was getting a bit sluggish due to lack of updates being available"
64.7%

attempting to use ebay

"by using an internet search it always brings up the amazon web page ahead of the ebay search results which tells me that there is a dodgy spy program on my kindles memory which is set up to frustrate those attempting to use ebay"
64.5%

charge port

"much prefer my old 7 gen shame the charge port let's all amazon down"
64.4%

waste of money

"waste of money now the screen has cracked but thats obviously my own fault"
64.0%

also not supported

"and now tv also not supported"
64.0%

complain too much

"for the price you can’t complain too much"
63.9%

been unable

"security software is a problem i use kaspersky but as yet been unable to i nstall"
63.9%

sometimes is slow

"the cpu sometimes is slow"
63.7%

poor design

"the charger is big and bulky and a poor design when plugged into the machine"
63.7%

disappointed after using

"i was so excited when i first received the tablet however i was really disappointed after using it"
63.5%

same price

"i returned it for refund and bought a 'real' tablet that lets me configure and load whatever i want and with spyware that can be removed and for the same price"
63.5%

quite slow

"the old kindle maybe 4 years old was quite slow on the internet but this one is good enough for browsing and shopping that i have no plans to replace my failing chromebook"
63.4%

completely baffling

"it is completely baffling"
63.4%

this is not acceptable

"sorry guys but this is not acceptable"
63.4%

just a shame

"there also seems to be some stuff on there that'd be great for children it's just a shame that amazon think we want all these things pre loaded i'd be happy with the simplest of desktops home screens maybe it can be done trouble is whilst i'm using the tablet all this stuff is out of my head!"
63.3%

casing so loose

"why is back casing so loose?"
63.3%

that annoys

"only thing that annoys me is the fact of adds which wasn't stated when i purchased it from argos"
63.3%

getting slow

"which was getting slow and refused to get another overpriced tablet"
63.3%

have similar concerns

"maybe others have similar concerns"
63.3%

absolute bonkers

"what if i have changed my email address absolute bonkers"
63.2%

reccomend this to anyone

"will be contacting support soon to see if they can rectify this if not won't reccomend this to anyone"
63.2%

remove for ten pounds

"they fees you a load of crap about that's why it's discounted and u can remove for ten pounds"
63.2%

spent hours

"i did manage the first two after some time i am not that much of a computer geek but spent hours literally trying to remove the ads to no avail"
62.9%

next negative

"that leads to the next negative it seems every time i want to read a book it tells me i have no downloaded books in my library so have to keep reloading the book i am reading!"
62.7%

your incompetence

"shame on you 2 stars on your way for your incompetence and for making your customers lives harder"
62.6%

trying to swipe

"the next screen to the right of the home screen is movie links from prime and once here trying to swipe back sometimes is impossible as the row of movies just moves instead of the entire screen"
62.6%

faulty screen

"well love the kindle fire but nearly sent it back as thought it was faulty screen kept locking so searched online and it turns out this is a known fault with magnetised cases and is extremely frustrating when watching something you move and the tablet screen locks for no reason this needs fixed amazon"
62.5%

but just does

"don't have a clue why but just doesn't"
62.5%

have a problem

"i bought a new kindle because my old one is all but worn out and i have a problem with switching it on and off but i can't now put the old one aside or get rid of it because i need to be able to print things and the new one doesn't seem to be compatible with the printer"
62.4%

massively heavier

"unfortunately you have to put a case on it as feels so weak once you put a case on it it becomes massively heavier!"
62.4%

completely wrong

"amazonn has got this completely wrong"
62.3%

blocked this

"unfortunately my needs are a little more specialised and i need access to the google play store which you can't get on this tablet you used to be able to side load google play store on the previous amazon fire tablets but unfortunately amazon have now blocked this "
62.2%

work or still fail

"maybe it needs a factory reset but after a month is not good and will the apps work or still fail"
62.2%

faulty sd slot

"***feedback updated*** i have taken away 2 stars from the product due to faulty sd slot"
62.2%

loose customers

"come on amazon get these apps working or you'll loose customers!"
61.9%

fear not its easy

"fear not its easy "
61.9%

were not available

"also some apps i normally used were not available via the amazon app store"
61.9%

that's a shame

"that's a shame"
61.7%

with my thumb

"basically entire area above front camera i can press in with my thumb"
61.5%

price too expensive

"generally the the specs aren't too bad for the price but when you factor in how much the operating system is screwed down in amazon's favour then i find the price too expensive"
61.4%

updates and logins

"when i turned it on for the first time after doing the updates and logins pages it was so responsive"
61.4%

avoid this tablet

"if you're not a prime member i'd recommend you avoid this tablet"
61.2%

rather bad light

"my first 2019 fire hd 10 arrived and had some rather bad light bleed on the bottom and lower right edges when viewed portrait "
61.2%

which is annoying

"using the built in browser i find it's not always responsive to pressing links which is annoying"
61.1%

not over keen

"what i'm not over keen on is the heavy lean towards all things amazon specifically books"
61.1%

loads of software

"the other problem with the samsung was that it came loaded with loads of software that i didn't want or use but you could not uninstall them the fire does not come with all that unnecessary rubbish so more storage space"
61.1%

remove this feature

"i find them irritating and contacted amazon for advice on how to remove this feature"
61.1%

tablet useless to

"this makes tablet useless to me as all the good apps are only on play store"
61.0%

bleed on this

"the light bleed on this one is definitely something you could live with and only noticeable if you are actively looking i wouldn't have noticed if i hadn't been looking due to my first experience"
61.0%

which is rubbish

"after alot of faffing with my google a c settings i searched online only to find out amazon have restricted the use to their appstore which is rubbish"
60.9%

quite heavy

"only downside for me is that it’s quite heavy compared to my kindle paper white when i use it for reading"
60.9%

will not be available

"some you will want will not be available"
60.9%

it's cheap

"i don’t like the fact they integrate amazon services so heavily into the os but that’s why it’s cheap"
60.8%

screen cracked

"i've dropped previous versions always in a case as was this one unfortunately this one was dropped once and the screen cracked!"
60.7%

consider to be inferior

"i have access to an alternative well known web browser which i'll probably be using instead of silk which i consider to be inferior"
60.7%

buck ratio

"bang for buck ratio is insane"
60.6%

soul destroying

"it was utterly soul destroying and took forever to do!"
60.6%

norton is incompatible

"norton is incompatible"
60.5%

surly this is illegal

"fifthly downloading previously bought books took days sixthly now all concentrate here the killer amazon will not allow you to download books from other websites so be warned they are making so you only buy amazon products surly this is illegal?"
60.4%

negative thing

"the negative thing i will say is that i find the internet wi fi a bit slow for updating apps and downloading the voices and other bits"
60.4%

inconvenience and lack

"so points lost for the inconvenience and lack of quality control"
60.4%

great unit

"but why have they totally messed up what was a great unit to something that is only capable of playing selected games ?"
60.3%

drops down to 56

"i watch netflix on there starting at 100% battery 8 hours later it only drops down to 56% !"
60.2%

blasted thing

"that was a week ago and i still haven't been able to connect the blasted thing"
60.1%

other old rubbish

"it is now languishing in the back of a cupboard along with all the other old rubbish that i shall eventually get round to taking to the tip"
60.1%

slow response time

"it has slow response time"
60.0%

it's so cheap

"gigantic ads this device seems made to sell you stuff ergo why it's so cheap"
59.9%

which sucks

"which sucks!"
59.8%

only downside for

"only downside for me is that it’s quite heavy compared to my kindle paper white when i use it for reading"
59.7%

make it faulty

"my screen tends to dim a bit during a game & will then suddenly brighten does this make it faulty?"
59.6%

replace your laptop

"no it will not replace your laptop"
59.6%

noticed a few niggles

"i really like this at first but after a few days i noticed a few niggles"
59.5%

just collapses

"case is very pretty but useless as a propping device just collapses"
59.4%

for this device

"a hard back case is a must too for this device"
59.4%

grainy and unclear

"the only downside to this device is the camera to me it’s not a big deal as don’t use it to take pictures the picture quality for the camera is bad very grainy and unclear unlike ipad but if you don’t use your device to take pictures then like i said it’s no big deal"
59.2%

android sites

"many android sites on the internet will take you through it step by step"
59.2%

with a refurbished

"i purchased this kindle before christmas as a gift but amazon will not honour the discount pricing on a new device as they insist on replacing my faulty device with a refurbished one despite the item being within the original returns period"
59.1%

device pointless

"spending a small fortune on mobile data to redownload what i had already downloaded renders the device pointless"
59.0%

went out of warranty

"i had 7th gen and loved it but the battery port died on me after just when it went out of warranty"
59.0%

feeling disappointed

"overall left me feeling disappointed"
58.6%

hard drives

"it doesn't work with portable hard drives and you cannot transfer photos off the device unless you use a pc"
58.5%

frills exchange warranty

"basically everything is same except the 2 year no frills exchange warranty"
58.5%

slow downs

"despite having 2gb of ram i havent noticed any major slow downs it runs pip video while browsing with ease"
58.4%

lasted this long

"i wish my mobile phone battery lasted this long"
58.3%

display poorly

"photographs display poorly"
58.3%

that intrusive

"but these are not really that intrusive"
58.3%

another data

"another data hit"
58.1%

will crash

"when you even get on to show mode it will crash and you have to turn the tablet on and off again to get the tablet to work"
58.0%

stated ` not available

"i would have given it a 5 star rating on the 'overall rating' mark however i found that some apps and programs from the google app store would not load or stated 'not available'"
58.0%

type of fall

"wasnt dropped from a great height but thought it might withstand that type of fall"
57.9%

which is not great

"default search engine is bing which is not great"
57.8%

remove the kindle

"my children are all grown up so tried to remove the kindle for kids app"
57.8%

disappointing new device

"as a result it's a disappointing new device"
57.7%

amazon cloud facilities

"i needed a pdf reader that would respond to bookmarks and hyperlink in my documents and i needed access to my on line music and photo video libraries which i have stored in non amazon cloud facilities"
57.7%

down load norton

"i went in to the amazon app store to down load norton"
57.6%

such a shame

"such a shame"
57.6%

biggest problem

"but the biggest problem is that i can't connect it to my windows 10 computer to access and download files rendering it virtually useless for what i need considering sending it back"
57.6%

become my library

"bought it hoping it will become my library for books however the biggest flow is"
57.5%

apple product apple

"if you don't like it pay hundreds and get an apple product apple is far overrated for the extortionate price you pay in my opinion"
57.5%

remove your sd card

"if you want to remove your sd card from the kindle don't forget to go to 'settings' then 'storage' the 'sd card storage' and scroll down to tap 'safely remove sd card'"
57.5%

remove from device

"not as convenient as my old kindle fire where i was able to remove from device by touching book or app and clicking on remove from device"
57.4%

factory defective

"unfortunately unexpectedly it was 'factory defective' in my opinion"
57.3%

done again

"i have had to do a factory reset two times so far to get the tablet running correctly and load install my apps that i use hopefully that will not have to be done again"
57.3%

more tiny niggles

"and some more tiny niggles here and there but this is a lot of tablet for this price so i'm very happy i went for it"
57.1%

play valerie

"of course the downside of this great tech is that bleeding advert where the old boy tells alexa to play valerie as soon as he says "alexa" my machine wakes up & plays valerie"
57.1%

simple swipe

"has the ability to switch to a large screen echo show by a simple swipe at the top of the screen"
56.9%

replaced my old ipad

"i’ve replaced my old ipad with something that doesn’t everything and more that i want and need from it and saves i’m excess of £200 "
56.8%

hate it so much

"i don't understand why this company wants it's customers to hate it so much"
56.7%

plain sight

"also i have to add as i've seen somebody moaning it doesn't have bluetooth it does it's right there in connected devices right where you usually find it i can only summise the reviewer must be short sighted or a bit dim to leave 1 star reviews moaning about things being missing that are there in plain sight"
56.7%

slightest jolt

"seems temperamental and keeps turning itself off at the slightest jolt"
56.4%

with disabilities

"brilliant for people with disabilities"
56.3%

10ish hours

"haven't noticed any lag of sort yet battery life is pretty good at 10ish hours on average"
56.1%

with a bit of googling

"you can add it yourself with a bit of googling"
56.0%

this advertised

"when i saw this advertised they talked about the great quality of the screen & fast processor etc they even showed a film on the screen then switched to their doorbell's camera maybe i'll figure all that out later on"
56.0%

remove them

"although i am happy to pay extra it is not possible to remove them"
56.0%

under the warranty

"i would recommend if you buy this buy a screen protector too as the screen is not covered under the warranty and it's pricy to replace amazon have no repair service i might add!"
56.0%

10inch model

"this is the 3rd different fire tablet i've owned and 2nd 10inch model"
55.4%

just a word of caution

"just a word of caution if using this types of case with it"
55.2%

remove the opened apps

"when you swipe to the left of the home screen to remove the opened apps by touch and hold some of them would then re appear"
55.1%

just one minus point

"just one minus point please improve the app store or make it easier for us to download android apps"
55.1%

tablet was n't mine

"at this stage i really felt that the tablet wasn't mine and that it was amazon that decided what i should have on it"
55.0%

little glitchy

"sometimes it’s a little glitchy but amazons software has always been a little buggy but it’s only because i’m a bit quick when switching apps etc so it could be my fault too quick for the gadget"
55.0%

chat support refused

"chat support refused"
54.8%

heavily skinned

"also it is a heavily skinned version of android with only the amazon app store available"
54.8%

only thing i dont

"the only thing i dont like is that you cant delete the icons from home screen so you are stuck with everything you have installed on it"
54.7%

just swipe it

"when you turn on the tablet there is an ad usually for another amazon product service you can just swipe it off & that's it!"
54.7%

load of crap

"they fees you a load of crap about that's why it's discounted and u can remove for ten pounds"
54.7%

thick black boarder

"you have this thick black boarder around the edge of the screen"
54.6%

bad feature i think

"i am told no light is a feature by the amazon customer service a bad feature i think"
54.6%

disable or move apps

"it's not possible to uninstall or even disable or move apps i know she will not use"
54.5%

watch netflix on

"the operating system was slow and i could not watch netflix on it"
54.5%

wont fit and my handbag

"it is a lot heavier than my previous kindle fire 7 and being very long and thin makes the screen size seem well weird to be honest a slightly shorter length and wider width would be much better and it would then fit in my handbag the long length means it wont fit and my handbag isn't that small"
54.5%

lack of google apps

"my main concern is the lack of google apps"
54.5%

happy this time

"not happy this time especially the price i paid!"
54.5%

much amazon centric

"for me it is too much amazon centric"
54.5%

would not have wanted

"all considered if i knew this i would not have wanted one"
54.5%
...

Top positive statements

Statement Strength**
"Nice and bright and video such good quality." 93.9%
"Good screen fairly fast and good at multi tasking." 93.9%
"Really happy with this purchase the picture is amazing" 93.9%
"Brilliant I really love it spend an extra tenner and get a cover for it as it protects the screen and keeps dust off" 93.9%
"Fully recommend you take advantage of Amazon selling this great hardware at bargain prices." 93.9%
"Highly recommended and the premium cover is really good once stretched out." 93.8%
"Likes Alexa is useful Picture quality on videos is excellent" 93.3%
"Overall an amazing piece of kit." 92.3%

Top negative statements

Statement Strength
"Total absolute garbage." 98.5%
"Dont need hassle especially when I am paying for an item." 89.7%
"Unfortunately unexpectedly it was 'factory defective' in my opinion." 74.9%
"Unfortunately my needs are a little more specialised and I need access to the Google Play Store which you can't get on this tablet you used to be able to side load Google Play Store on the previous Amazon Fire Tablets but unfortunately Amazon have now blocked this ." 74.9%
"***Feedback updated*** I have taken away 2 stars from the product due to faulty SD slot." 74.6%
"Unfortunately you have to put a case on it as feels so weak once you put a case on it it becomes massively heavier!" 70.4%
"Unfortunately I don't think I use it enough to provide an in depth analysis." 70.4%
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Positive mentions

Mentioned Object Mentioned in Strength
Alexa
"likes Alexa is useful picture quality on videos is excellent"
"apart from that its great of coarse Alexa installed is a bonus"
74.7%
Samsung
"i have ipad and Samsung tab but i also have 3 x fire tablets all with 512gb micro sd cards in"
74.4%
RAM
"the cpu and RAM keep the tablet going fast enough for general use streaming and many games"
74.2%
Microsoft
"works well with Microsoft onedrive"
74.1%
Netflix
"i use it for internet browsing emailing watching amazon prime videos iplayer and Netflix"
"all media from music to movies Netflix prime video all play silky smooth"
"for example youtube has a serious lag issue with wireless headphones but prime and Netflix are fine"
73.8%
Sunday
"great for those lazy Sunday mornings watching the football on the bbc i player"
73.3%
Amazon
"well done Amazon"
"well done Amazon"
"well done Amazon"
72.2%
PA
"bought as a kitchen PA to listen to the radio watch netflix and follow recipes"
70.8%
Safari
"ebay can be accessed via Safari"
62.9%
Manopolies and Mergers Commission
"i intend to raise my concerns with the Manopolies and Mergers Commission"
58.4%
Samsung Galaxy Tab
"it is significantly faster than the 2019 Samsung Galaxy Tab a 10 which i also own"
54.2%
2019
"it is significantly faster than the 2019 samsung galaxy tab a 10 which i also own"
52.2%

Negative mentions

Mentioned Object Mentioned in Strength
Amazon
"no doubt Amazon will be spouting 'greta' nonsense why don't they practice what they preach?"
"i find them irritating and contacted Amazon for advice on how to remove this feature"
74.4%
Samsung
"bought the fire hd 10 2019 to replace my extremey slow Samsung tabet that barely fit any apps on it"
74.3%
Apple
"and will we ever be able to attach an Apple mob in order to download photos"
71.1%
Norton
"Norton is incompatible"
60.5%
7th Gen
"i had 7th Gen and loved it but the battery port died on me after just when it went out of warranty"
55.6%
Skype
"Skype wasn’t installed"
48.8%

Emotion analysis

Positive tone

Neutral tone

Negative tone

17.9% 61.0% 21.0%
  neutral 61.0%
  worry 15.2%
  happiness 8.6%
  relief 7.2%
  sadness 5.9%
  fun 1.4%
  surprise 0.3%
  love 0.3%

* analysis performed using Artificial Intelligence (AI) methods, data for the analysis has been gathered from multiple publicly accessible sources.
** strength is the level of sentiment expressed in a sentence, phrase or keyword. It ranges from 0 to 100%
prices and sales statistics are updated daily

last analysis update 2024-04-18