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Air Freshener - LITTLE TREES 'Tree' - 'Arctic White' Fragrance


Other products in Automotive | Air Fresheners

Top rated in Air Fresheners


2. Air Freshener - LITTLE TREES 'Tree' - 'Arctic White' Fragr..

 [Senti score 78.3%]


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Best price: £1.50 (38% off)

Product Summary

  • An air freshener that you can hang just about anywhere
  • Unisex fragrance with an ultimate arctic freshness feel
  • Just one of 30+ fragrances for car and home
  • Exceptional fragrances on speciality material
  • A world-famous brand for over 60 years

Product Attributes

  • Width: 0.1 inches,
  • Height: 4.5 inches,
  • Weight: 0.0 pounds,
  • Length: 2.7 inches,
  • Size: 1 Count (Pack of 1)

Brand

Little Trees


Compare with other product in Air Fresheners category


Product Review Analysis*

Positives

Neutrals

Negatives

60.1% 18.2% 21.7%

Senti score  [78.3%]

* hover your mouse over a word to see more details
cheap disappointed artificial great sickly entirely unpleasant favourite lovely love absolutely brilliant overwhelming fresh amazing poor expected happy unpleasant good worst thing pleasant argue smelly excellent product very disappointed absolutely beautiful best

Pros & Cons

absolutely beautiful

"absolutely beautiful love it an so does my beautiful pebbles pebbles is my car name 😘 lol i rate it million percent love it loves it loves it xxx"
100.0%

absolutely brilliant

"absolutely brilliant!"
100.0%

excellent product

"excellent product"
100.0%

fantastically good

"the package i got says "previously known as magic trees" so i'm guessing they're just re branded i remember magic trees as being fantastically good either way they do the job"
100.0%

excellent thank

"excellent thank you"
99.9%

brilliant product

"brilliant product fast delivery lovely smell"
99.9%

best thing

"very masculine smell without being overpowering which is good easy to hang best thing is there are 6 in a pack so you already have them at hand when they are no longer working "
99.6%

really good

"the best thing about it is that shops near me sell one for £2 so the price on amazon is really good imho"
99.3%

absolutely amazing

"smells like mangos absolutely amazing!"
99.0%

real classic

"the forest scent is a real classic"
98.0%

vanilla freshness

"you can`t beat a bit of vanilla freshness for your car!"
97.9%

tree smell

"this magic tree smell i love very much "
97.7%

smells amazing

"smells amazing for probably about a week then dies off"
96.1%

nice aftershave

"love the black ice smells like a nice aftershave more a man's scent tho"
95.9%

very pleasant

"i’ve bought one of these before from a shop and it was fine a very pleasant scent"
95.1%

favourite scent

"definitely my favourite scent"
94.6%

gorgeous smelling

"gorgeous smelling"
94.5%

gorgeous scents

"gorgeous scents ~ sadly didnt last very long"
94.5%

great and good

"smells great and good value"
93.1%

sweet and gorgeous

"i can imagine it's gonna smell like bubbly a sweet and gorgeous aroma"
93.1%

strong and fresh

"lovely strong and fresh fragrance"
91.3%

funky face

"its good a nice funky face on it to brighten your day my daughter loves it"
90.9%

large family

"we are a large family and we all own cars"
89.8%

lovely incar

"lovely incar"
88.9%

good quantity

"my hubby uses them all the time as i ordered a good quantity to make sure we never run out of it as it is very rare to find this particular scent were we live if not impossible"
88.8%

good supplier

"this is a great product from a good supplier!"
88.8%

nice and pleasant

"nice and pleasant smell!"
88.6%

work brilliantly

"they work brilliantly and make your car smell lovely!"
88.5%

genuine item

"genuine item and a reasonable price"
75.0%

nice smell

"nice smell"
75.0%

works well

"works well"
75.0%

great deal

"great deal on the 3 magic trees 👌💙 xcx"
75.0%

good price

"good price cheaper than in the shops"
75.0%

good smell

"good smell"
75.0%

smells good

"my husband loves these for the car smells good!"
75.0%

great price

"great price and lovely fragrance"
75.0%

monthly delivery

"i have activate the monthly delivery"
75.0%

really fresh

"it is a really fresh scent and isn’t too overpowering it seems to last really well for about six weeks"
75.0%

smells great

"smells great but doesn’t last the longest maybe a couple of weeks"
75.0%

perfect level

"when opening it you do get an initial blast of vanilla that within 5 minutes calms down and settles to a perfect level which as said above has lasted 3 weeks without loosing its scent"
74.9%

speedy delivery

"excellent customer service and speedy delivery"
74.9%

small lovely

"these small lovely"
74.9%

great value

"great value for money!"
74.9%

loves these

"my husband loves these for the car smells good!"
74.9%

decent price

"great smell long lasting and a decent price"
74.9%

freshener handy

"great value pack that is handy for chucking in the glove compartment so i've always got a new air freshener handy"
74.9%

really well

"it is a really fresh scent and isn’t too overpowering it seems to last really well for about six weeks"
74.9%

price aswell

"great price aswell!"
74.9%

fast delivery

"fast delivery"
74.9%

smell lovely

"smell lovely and look pretty"
74.9%

great value pack

"great value pack that is handy for chucking in the glove compartment so i've always got a new air freshener handy"
74.9%

lasting smell

"leave a long lasting smell if you follow the instructions properly however tempting it is to take the whole tree out the pack!"
74.9%

looks great

"beautiful beautiful beautiful smell and looks great!"
74.8%

very quickly

"great product for the price and delivered very quickly many thanks"
74.8%

affordable price

"good quality at affordable price"
74.8%

smelling fresh

"a must if you like your car smelling fresh!"
74.8%

smells nice

"i’ve had it hung up for two months now and it’s still smells nice"
74.7%

nice design

"quick delivery nice design and smells good"
74.7%

very quick

"very quick delivery"
74.7%

fresh flowers

"well it does smells like fresh flowers"
74.7%

glove compartment

"great value pack that is handy for chucking in the glove compartment so i've always got a new air freshener handy"
74.7%

unrivaled performance

"unrivaled performance there aren't really any as effective as these when it comes to car air fresheners"
74.7%

totally recommend

"really smells like sherbet lemon great scent would totally recommend!"
74.7%

lovely smell

"brilliant product fast delivery lovely smell"
74.6%

beautiful smell

"long lasting beautiful smell for my car where the previous owner smoked nothing else has worked except this and the fact that i've got it on subscription means i don't have to wait till the old smell drives me to distraction and remind me to go buy another"
74.6%

wedding anniversary

"bought as gift for 2nd wedding anniversary obviously a joke but it actually smells good!"
74.4%

good condition

"item is reasonably priced and arrived in good condition"
74.4%

pleasant smell

"pleasant smell not sure how long fragrance will last but happy enough with the purchase"
74.3%

smells lovely

"everyone says it smells lovely"
74.3%

very useful

"arrived quickly smell great and very useful for around the house"
74.3%

good value

"good value for money for only a quid!"
74.3%

nice n smelly

"nice n smelly"
74.2%

quality product

"quality product"
74.2%

scent warm masculine

"great scent warm masculine"
74.2%

really nice

"smells really nice kinda reminds me of men's expensive cologne"
74.2%

smells better

"how ever the black magic tree lasts at least 7 days and smells better"
74.1%

entire tree

"the car smells gorgeous every time i get in it and if you follow the instructions and don't 'bare' the entire tree at once it will last a long time and not be too strong or overwhelming"
74.1%

pretty strong

"the smell is also pretty strong so might be long lasting but i don't find it very pleasant"
74.1%

small gift

"a little gift for as friend from her wishlist to surprise her with a small gift during lockdown"
74.0%

fantastic price

"fantastic price"
74.0%

favourite smell

"not my favourite smell but a good product"
74.0%

lovely bright colours

"lovely bright colours though"
73.9%

reasonably priced

"reasonably priced and a nice scent for the car"
73.8%

lovely fragrance

"great price and lovely fragrance"
73.8%

great smell

"great smell"
73.7%

good product

"good product"
73.7%

again and good

"would definitely order them again and good price too"
73.6%

many thanks

"great product for the price and delivered very quickly many thanks"
73.6%

smelling cars

"now we all have lovely smelling cars thanks to these trees"
73.5%

nice product

"nice product great for work vans no more cheesey feet"
73.4%

cool water

"the smell is similar to the mens fragrance davidoff cool water"
73.4%

good quality

"good quality"
73.3%

carry posh guests

"great after cleaning the car and needing to carry posh guests!"
73.3%

arrived well

"arrived well on time did the job smells nice too!"
73.2%

little tree

"incredibly impressed with this little tree and the service from car spares direct"
73.2%

very stronger

"5 days in and smell still very stronger only getting four stars as not sure it smells like a jungle"
73.2%

even better

"they smell so damn great and last a good time if you follow the instructions if not then just smell even better for less time definitely buying these again"
73.2%

came quick

"very nice fragrance came quick just what i ordered thank you b tunmore"
73.0%

loves them

"he loves them and the smell is good"
73.0%

well packed

"good smell item arrived fast and well packed"
73.0%

strong enough

"the scent alone is nice i like it but the power of a single freshener is just not strong enough and i have a fiat punto which is a small car"
73.0%

little gift

"a little gift for as friend from her wishlist to surprise her with a small gift during lockdown"
72.9%

cheap toilet

"it is very strong almost overpowering so i imagine that if you like the smell of cheap toilet cleaner you would enjoy this product"
72.7%

like package

"the air fragrance was inside a letter like package"
72.6%

fantastic value

"fantastic value for money vs halfords where i bought my last one!"
72.6%

strong smell

"ok yes it is a bit strong smell to start with but i love it"
72.6%

highly recommended

"highly recommended"
72.6%

good brand

"anyway it's a good brand and take longer than the others to disappear"
72.5%

star rating

"i didn’t give a star rating for longevity as i haven’t had it longer but it smells great everyone in my family agrees the car smells amazing"
72.4%

great seller

"great seller arrives very quickly"
72.0%

keep buying

"oh we'll i will keep buying because i simply love the smell!"
71.9%

much better

"house smells much better now than before"
71.9%

replaced often

"lovely scent didn’t last long enough but then again could be replaced often"
71.8%

ordering that

"had these for a while now i've just put one of the vanilla tree's in the car and car smells amazing i would highly recommend the vanilla tree's i've put them on my wish list for re ordering that's how good the vanilla tree's are"
71.7%

whole tree

"leave a long lasting smell if you follow the instructions properly however tempting it is to take the whole tree out the pack!"
71.5%

strong and overwhelming

"the smell is really nice and not to strong and overwhelming"
71.0%

exceptionally quick

"exceptionally quick delivery magic trees are what they are "
71.0%

percent love

"absolutely beautiful love it an so does my beautiful pebbles pebbles is my car name 😘 lol i rate it million percent love it loves it loves it xxx"
70.9%

nice fresh scent

"does not last long but nice fresh scent"
70.9%

happy though

"happy though!"
70.7%

favourite car fragrance

"she was pleased as it's her favourite car fragrance"
70.6%

look pretty

"smell lovely and look pretty"
69.9%

same price

"would buy again the pack of 6 is the same price for just ony in some places"
69.9%

promptly and well

"this arrived promptly and well packaged and they make great stocking fillers for christmas"
69.7%

great everyone

"i didn’t give a star rating for longevity as i haven’t had it longer but it smells great everyone in my family agrees the car smells amazing"
69.6%

liked the scent

"liked the scent"
69.5%

lasts 2 hours

"good air freshener which lasts 2 hours and then dries out to be piece of cardboard"
69.1%

fresh smell

"however i've found a tree can provide a fresh smell for about 4 weeks when slowly unwrapped"
68.7%

something different

"loved the smell of these and they're something different to make the car smell fresh"
68.3%

good range

"good range of fragrances available"
68.1%

much cheaper

"these are much cheaper than in the shops halfords and bandq at least "
68.1%

very strong

"very strong smell initially but tempers after a week or so"
67.9%

sounded interesting

"i bought this for the car as the smell sounded interesting does it smell of jungles"
67.8%

fits refills well

"nice little tree holder fits refills well"
67.6%

quick delivery

"good value quick delivery"
67.1%

expected date love

"arrived before expected date love these car freshners always smell good and cheaper than in the shops"
67.0%

happy bunny

"arrived before date promised happy bunny 😋 smells amazing"
67.0%

lovely strong scent

"lovely strong scent"
66.9%

great buy defo

"this was a great buy defo worth it smells fantastic and good for the price"
66.7%

definitely worth

"dear customer i purchased this item for my car and it is definitely worth it"
66.6%

very nice smell

"very nice smell "
66.3%

thanks to these trees

"now we all have lovely smelling cars thanks to these trees"
66.2%

quite classy

"it's actually quite classy for a fruit scent!"
65.8%

great thank

"great thank you"
65.7%

candy fresh

"still think new car scent is one of the best and the new candy fresh"
65.6%

calms down

"when opening it you do get an initial blast of vanilla that within 5 minutes calms down and settles to a perfect level which as said above has lasted 3 weeks without loosing its scent"
65.4%

item as expected

"fab item as expected"
65.4%

dear customer

"dear customer i purchased this item for my car and it is definitely worth it"
65.3%

lasts quite a while

"the fragrance is pleasant and lasts quite a while"
65.1%

pleased with purchase

"very pleased with purchase"
65.0%

these are great

"these are great smells amazing when first opened but doesn’t last long after opening them"
64.9%

absolute favourite

"black ice isn't my absolute favourite in the range but a lot of people love it"
64.8%

long lasting

"long lasting beautiful smell for my car where the previous owner smoked nothing else has worked except this and the fact that i've got it on subscription means i don't have to wait till the old smell drives me to distraction and remind me to go buy another"
64.7%

happy enough

"pleasant smell not sure how long fragrance will last but happy enough with the purchase"
64.4%

spares direct

"incredibly impressed with this little tree and the service from car spares direct"
64.3%

enjoy this product

"it is very strong almost overpowering so i imagine that if you like the smell of cheap toilet cleaner you would enjoy this product"
64.2%

favourite car smell

"my favourite car smell and not too overpowering!"
64.1%

does the job as expected

"makes my car smell lovely does the job as expected"
64.0%

happy with this

"happy with this"
63.9%

lovely but strong

"when i opened it the fragrance was lovely but strong but the next day it was less strong and pleasant"
63.7%

love the scent

"fast delivery and i love the scent"
63.6%

recommend them

"i'd recommend them if you like vanilla!"
63.5%

keeps you car fresh

"product itself is great and keeps you car fresh"
63.4%

quite strong

"has a nice and quite strong smell so follow the instructions and only take a little bit of the plastic case to begin with and gradually pull it down as the smell fades"
63.3%

loves the scent

"everyone i know loves the scent"
63.0%

great for work vans

"nice product great for work vans no more cheesey feet"
62.7%

very good product

"very good product"
62.6%

man's scent

"love the black ice smells like a nice aftershave more a man's scent tho"
62.6%

smell is good

"he loves them and the smell is good"
62.5%

smell long lasting

"great smell long lasting and a decent price"
62.3%

good as ever

"i thought it would be fading a little by now but it smells just as good as ever"
62.1%

does the job recomand

"nice does the job recomand"
62.1%

helps everyone

"hope this helps everyone"
61.9%

kind of nostalgic

"kind of nostalgic for me as this was what we used when i was a kid in the car so wanted a smell like it in my own car!"
61.9%

keeps your

"it’s ok it keeps your car smelling nice for a couple days"
61.8%

very good vanilla

"very good vanilla"
61.6%

gorgeous every time

"the car smells gorgeous every time i get in it and if you follow the instructions and don't 'bare' the entire tree at once it will last a long time and not be too strong or overwhelming"
61.4%

amazing smell

"amazing smell and they last for a couple weeks"
61.3%

diminish quickly

"neat and tidy but the fragrance does diminish quickly after a week or two weeks tops"
61.1%

fresh vanilla aroma

"the freshener was purchased for the office it has a fresh vanilla aroma that leaves a deliciously lingering smell i placed it in the office but i think this would be suitable for any room in the home or work place"
61.1%

multi pack

"i purchased one from the supermarket and it lasted much longer than the ones in this multi pack"
61.1%

great as described

"great as described"
61.0%

beaut my favourite

"beaut my favourite"
60.9%

boyfriend love

"my boyfriend love this trees"
60.7%

prefer the black colour

"i prefer the black colour"
60.7%

lovely fresh scent

"i have had these hung in my wardrobe for months and they still give off a lovely fresh scent"
60.6%

beautiful pebbles pebbles

"absolutely beautiful love it an so does my beautiful pebbles pebbles is my car name 😘 lol i rate it million percent love it loves it loves it xxx"
60.4%

daughter loves

"its good a nice funky face on it to brighten your day my daughter loves it"
60.3%

still lasting

"this was just a filler purchase to get free delivery but smells nice and is still lasting"
60.3%

fresh aftershave

"i used to use teh vanilla one but this one smells like a really nice fresh aftershave"
60.3%

smells like a jungle

"5 days in and smell still very stronger only getting four stars as not sure it smells like a jungle"
59.9%

nice i like

"the scent alone is nice i like it but the power of a single freshener is just not strong enough and i have a fiat punto which is a small car"
59.9%
...

entirely unpleasant

"not an entirely unpleasant smell but wasn't blown away"
99.7%

worst thing

"literally the worst thing i've ever bought"
99.5%

very disappointed

"very disappointed as the smell faded within a week of buying"
99.0%

extremely heavy

"after opening the package the first initial smell i got from the air freshener was an extremely heavy scent of sherbet powder this definitely not being what i was expecting"
93.3%

disappointed really

"a bit disappointed really"
93.0%

poor quality toilet

"smells more like a poor quality toilet cleaner supermarket own brand perhaps or a heavily scented air freshener in a public toilet"
88.7%

almost unbearable

"for the first couple days the smell is almost unbearable but then it fades away in less than 4 days"
88.6%

quickly fade

"of course if you open the whole tree the smell will be initially overwhelming and quickly fade"
74.9%

fades away

"for the first couple days the smell is almost unbearable but then it fades away in less than 4 days"
74.8%

gloomy hallway

"something to brighten up a gloomy hallway and make it smell nice"
74.6%

that overpriced

"was great for first few minutes but no smell after that overpriced"
74.5%

throw away

"had to throw away smelt like baby sick!"
73.8%

neither worked

"i bought two and neither worked"
73.7%

barely scened

"otherwise you'll have an hour or so of overwhelming vanillary goodness before weeks of barely scened cardboard yellow tree"
73.6%

disintegrated somewhat

"packaging wasn't up to much ordered several and they were just stuffed in a paper envelope it had been raining hard and it had disintegrated somewhat"
73.4%

dump smell

"heavy old dump smell"
72.8%

smells like

"soooooooooooooo far away from being what leather smells like "
72.5%

loses intensity

"even exposing the tree gradually it loses intensity quickly"
71.3%

musty smell

"i hang these in my closet where my coats hang smells lovely now instead of getting that musty smell when i open the door"
69.7%

overwhelming citrus

"if you want something that steers away from perfumey scents strawberry sickliness or overwhelming citrus and that doesn't overpower the car then this one is worth a try"
69.6%

cheap lynx

"it smells a bit like cheap lynx if i were to describe it"
68.7%

cheap aftershave

"smells like someone has emptied a bottle of cheap aftershave in my car!"
68.7%

black ice air freshener

"always liked the black ice air freshener i would say smell last just over 2 weeks unless that’s me used to the smell"
68.6%

just got numb

"or my nose just got numb"
68.0%

removed the cellophane

"for appearance sake i ave removed the cellophane totally which means it probably wont last that long"
66.8%

3 individual tress

"the product says “pack of 3” 3 individual tress however i only received 2 air fresheners in my delivery"
66.4%

first week

"smelt really nice but the fragrance was gone in a little over 2 weeks for the first week you were greeted with a nice smell upon opening the vehicle door"
66.3%

quite overwhelming

"the smell can be quite overwhelming but if managed properly by pulling out of the bag smells really nice"
66.2%

lasted long

"lasted long and good price for what it is"
66.0%

barely a scent

"barely a scent"
65.0%

instantly fell

"it stuck for about 5 seconds then instantly fell"
64.4%

fresh scent

"not fresh scent"
63.3%

plain plastic wrapper

"the packet advises to keep in the plain plastic wrapper and just draw out a bit more from the packet each week or so so it doesn't dry out too quickly"
61.3%

vanilla and doesnt

"does not smell of vanilla and doesnt last long"
61.0%

quite awkward to

"quite awkward to use"
60.6%

purchase sorry

"an unwise purchase sorry"
59.4%

like baby sick

"had to throw away smelt like baby sick!"
58.7%

sickly or artificial

"decent fragrance too not too sickly or artificial"
57.8%

would n't buy again

"wouldn’t buy again"
57.6%

like `` old dump

"smell like "old dump car" not like "fresh new car""
57.5%

n't last long

"didn’t last long"
56.8%

does not last long

"it does not last long the smell but it certainly freshened the car for a few weeks"
56.4%

not last long

"do not last long"
56.0%

lasted all of 1hour

"lasted all of 1hour"
55.8%

definetly not lemon

"definetly not lemon"
55.5%

n't break the bank

"you might need 2 on the go if you have a large car or mpv but at this price they won't break the bank!"
55.0%

very long time

"last a very long time too"
54.6%

n't slowly and gradually

"any of the reviews you read here which "claim" the smell doesn't last long were probably written by people who don't slowly and gradually unsheath the tree from the plastic packaging"
54.6%

does n't last at

"scent doesn't last at all"
54.6%

throw it away

"tried one for a few minutes and then decided to throw it away as i couldn't stand the smell"
54.5%

seem to last ages

"seem to last ages great scent"
54.4%

could n't stand the smell

"tried one for a few minutes and then decided to throw it away as i couldn't stand the smell"
53.9%

overly strong

"this smell has a nice scent and it does not give you a headache like some overly strong scents do just find they don't last that long"
53.4%

outside my flat door

"i bought this to hang outside my flat door"
53.3%

wont be using it anyway

"wont be using it anyway"
52.7%

vanilla air freshener

"this is a vanilla air freshener"
52.4%

just not what i expected

"however the scent lasts a long time and the smell isn’t unpleasant just not what i expected"
52.3%

perfume aftershave drawer

"it smells like the contents of an old persons perfume aftershave drawer"
52.3%

obscure the view

"the trees can be hung up on the cars rearview mirror although i do find that they can obscure the view out of the front windscreen ever so slightly"
52.0%

value for money

"bad value for money which is a shame as i like the scent"
51.6%

nothing like leather

"this smells nothing like leather"
51.6%

little tress black

"i would recommend the little tress black ice"
51.3%

plastic thingies

"but if you follow the guidance of leaving them in the plastic thingies and slowly revealing more you will get several weeks of smell from these"
51.2%

have changed

"for some reason in most stores these trees have changed and are not the same looks wise and smell"
51.1%

could n't smell them

"put them in my car but couldn't smell them"
50.2%

room buying

"they are nice when first opened but the scent just dosent last long enough in my smoking room buying no more"
50.1%
...

Top positive statements

Statement Strength**
"Great value and great product" 100.0%
"great scent warm masculine" 99.7%
"Arrived quickly smell great and very useful for around the house." 93.1%
"Absolutely beautiful love it an so does my beautiful pebbles pebbles is my car name 😘 lol I rate it million percent love it loves it loves it xxx" 93.1%
"Fresh and zesty delicious 😊" 93.1%
"Great smell and lasts for ages." 93.1%
"Brilliant product fast delivery lovely smell." 93.1%
"He loves them and the smell is good" 93.1%

Top negative statements

Statement Strength
"Save your money these are crap" 86.8%
"Heavy old dump smell." 74.5%

Top rated in Air Fresheners


2. Air Freshener - LITTLE TREES 'Tree' - 'Arctic White' Fragr..

 [Senti score 78.3%]


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Positive mentions

Mentioned Object Mentioned in Strength
Halfords
"fantastic value for money vs Halfords where i bought my last one!"
55.3%

Negative mentions

Mentioned Object Mentioned in Strength
Magic Little Tree Air Fresheners
"not much to say about these providing you are familiar with Magic Little Tree Air Fresheners"
56.3%
Little Tress Black Ice
"i would recommend the Little Tress Black Ice"
53.7%

Emotion analysis

Positive tone

Neutral tone

Negative tone

49.8% 31.8% 18.3%
  neutral 30.3%
  happiness 22.8%
  worry 12.3%
  love 8.4%
  surprise 8.1%
  fun 6.3%
  sadness 3.6%
  relief 2.7%
  empty 0.9%
  hate 0.9%
  fear 0.9%
  enthusiasm 0.9%
  anger 0.6%
  boredom 0.6%
  joy 0.6%

* analysis performed using Artificial Intelligence (AI) methods, data for the analysis has been gathered from multiple publicly accessible sources.
** strength is the level of sentiment expressed in a sentence, phrase or keyword. It ranges from 0 to 100%
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last analysis update 2024-12-14